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Invest in Wine, Make a Bundle, But Don’t You Dare Drink It!

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I recently came across a new wine book that kind of bothered me.

“Investing in Liquid Assets: Uncorking Profits in Today’s Global Wine Market” is by David Sokolin, the third-generation scion of the well-known New York wine merchant, D. Sokolin Co. As you can tell by the title, the book is on how to invest in so-called “investment grade wine” and make a lot of money.

Sokolin’s basic thesis is that there are certain wines from Bordeaux, Burgundy, Sauternes, the Rhône, Champagne, Italy, Spain, Port, Australia and California that can out-perform the Dow Jones Industrial Average in bringing profit over time. As an example, he cites a man who bought ‘89 Haut-Brion for less than $200 a bottle. In 2007, cases of it sold for $12,000 each. (more…)


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