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Calistoga to challenge Napa City for Luxury Supremecy?



Both cities have come a long way over the last ten or fifteen years. When I began visiting Napa Valley, in the 1970s, Napa city was (let’s face it) kind of a drag from a tourist point of view, although it did have that All-American City cleanliness. Downtown was a heap of mattress stores and “antique” parlors that were little more than flea markets. As for Calistoga, it was the redneck side of the valley. My roommate Eugene’s parents lived up there, in a trailer park. Nobody I ever heard of went to the mud baths, except Eugene himself, for his arthritis.

Napa city was first to change. New restaurants began to go in. They developed that Riverfront area, and built all the flood control projects to keep downtown from its periodic inundations. COPIA brought in some travelers, but even its closure didn’t seem to put a dent into Napa’s attractiveness as a destination.

Calistoga by contrast seemed content during the first decade of the 2000s to glide by on sleepy feet. A few good, new restaurants went in, but otherwise, Calistoga remained more or less a backwater. When Solage opened, I took notice, but it seemed more of a standalone luxury resort than a reflection of any underlying change in the town of Calistoga; it wasn’t even within walking distance of the town center, but a schlep down the Silverado Trail.

Now, however, the Santa Rosa Press Democrat is reporting that Calistoga is “shifting to more emphasis on the high-end, luxury tourists,” to quote its city manager. New “luxury resorts,” priced at “$300 to $1,200 a night,” are going in, financed by the likes of the Four Seasons and Hong Kong billionaires. That this will change the character of Calistoga is granted by everyone. The Press Democrat article correctly surmises that the changes will bring more traffic and will result in much more water use; critics of the development managed to put initiatives limiting it on the local ballot, but these were defeated by the voters, who evidently felt that Calistoga’s chronic budget shortfalls, which impacted such local services as police and fire, would be made up for by increased tax revenues and tourist spending.

It’s not for any of us to judge whether Calistoga’s new ambitions are a good or bad thing. It’s for the people of Calistoga to decide, and they already have. What’s certain is that Napa Valley, from Yountville north through St. Helena to Calistoga, now has become a luxe destination for upscale travelers from all over the world—whether they’re into wine or not. Outside of San Francisco, Napa Valley is the culinary capitol of Northern California (The Restaurant at Meadowood and French Laundry alone would suggest that). It’s also the golf capital and the spa capital. And all in all, the politicians and city fathers and mothers who manage Napa Valley’s growth have done a good job of managing development and keeping its too-ugly side from creeping in.

Except for the traffic. It’s very bad now, and bound to get much, much worse. I know of no plans in place to expand or allieviate automobile access into and out of the valley, on either the Silverado Trail side or the Highway 29 side. (They certainly can’t add new lanes to 29 between St. Helena and Oakville, can they?) Napa Valley seems to have accepted the conventional wisdom that gridlock is the inevitable cost of development. It’s too bad, but what are you gonna do?

  1. I remember staying in Calistoga with my wife something like 25 years ago. It was so different from most of the Napa Valley, which was one reason we liked it. We spent one night in a small hotel whose rooms were upstairs from a bar. Great place.

  2. doug wilder says:

    It has just been a matter of time until Calistoga takes off. Having a house there since 2000, we have seen our water and sewer rates go crazy high, but the influx of new money will likely pay for infrastructure upgrades. Still has plenty of charm though. After seeing the massive construction around my apt in San Francisco (700 new units within a three block radius), I wonder when it will be enough. The next tech bubble, maybe?

  3. Interesting to read your perspective on Calistoga, Steve. Having lived there for 40 years now I have some concerns about how this rapid growth is being managed. Something like 365 hotel units will come on line over the next few years. Yes, jobs will be created, but many of them will be minimum wage. Already we have increased traffic problems due to low cost housing not keeping up with the needs. Increasingly people commute to these jobs from Lake County, Fairfield, and American Canyon. With the cut backs on water by the state, residents are restricted in their water use, even as $1,000 dollar a night rooms are being added. The State Water Board has imposed a cease and desist order on the municipal wastewater plant to enforce that it stop discharging treated water into the impaired Napa River when there are low flow conditions, an increasingly frequent situation due to the drought. Recycling this water for vineyard use doesn’t happen because it is high in boron and other undesirable components due to discharges from the spas. Yes, the City is thirsty for the tax revenue from tourism, but do these easy dollars really pay for all the costs associated with development? In the meantime the character of the town is in play. One of the old time spas downtown is expanding, and opening a new restaurant–this seems like a good project as it is right downtown where foot traffic will benefit the town. And the owner even lives here. But on a ridge top entry to town, a large banking family purchased land zoned for hillside residential housing, pushed through a change in the General Plan and a zoning change to allow a 144 unit resort. Of course they then flipped it to a Hong Kong based interest, which is now also buying two wineries adjacent to the site. Across from Solage, there was a flurry of excavation activity last fall, but it all seems to have come to a halt, with the Four Seasons apparently withdrawing from this project. I hope they at least paid the City the development fees before they left.

  4. Bill Haydon says:

    As a follow up to Bill’s comment, where is the water going to come for to feed these new restaurants, hotel rooms and wineries in Calistoga?

    It almost seems as though it’s a mini-Vegas. Build it now and worry about where the water comes from later.

  5. Bob Henry says:

    For those of us with l-o-n-g memories, there was a time when one could canoe under this Healdsburg bridge (and did: me!)


    Photo caption: “Hugh Beggs of Santa Rosa, Calif., searches for coins Tuesday in the middle of the Russian River at Healdsburg Veterans Memorial Beach in Healdsburg, taking advantage of the low water flow that during a normal winter would run 30 times as much.”

    Photo credit: KENT PORTER/Santa Rosa Press Democrat/Associated Press

  6. Bob Henry says:

    “A picture is worth a thousand words.”

    The drought’s effect in the Santa Cruz mountain environs (home of Ridge and Mount Eden and other wineries).

    See this accompanying photo to a Wall Street Journal (January 2014) article titled “California Stretched by Worsening Drought”:

  7. Bob Henry says:

    I suspect that more than a few vineyard managers and winemakers who follow and contribute comments to this blog would willingly exchange some more rain for grape raisining.

    From The Wall Street Journal (October 2014):

    “California Drought Produces Tastier [2014 Vintage] Wine Grapes”


  8. Bob Henry says:

    From The Sacramento Bee
    (Updated October 10, 2014):

    “Water Used to Make Wine Becomes Issue During Drought”


    By Mike Dunne
    Special to The Bee

    If you have one of those “Save Water Drink Wine” bumper stickers on your car, you might want to rip it off.

    And not only because the wit is so lame.

    The advice is erroneous. In this time of drought, a bumper sticker urging fellow motorists to “Save Water Drink Water” makes more sense.

    After all, 29 gallons of water were used to produce that glass of cabernet sauvignon you look forward to drinking with tonight’s dinner.

    That, at least, is the calculation of the Water Footprint Network, a nonprofit foundation in the Netherlands that advocates for more sustainable, efficient and fair ways to use water.

    Mesfin Mekonnen, a postdoctoral researcher at the University of Twente in the Netherlands, and a Water Footprint associate involved in compiling data, said via email that the 29-gallon figure was based on such factors as rainfall, irrigation and water used in cellars during winemaking.

    In California vineyards and cellars, is 29 gallons of water to produce a single glass of wine a realistic estimate?

    No, says Larry Williams, a professor in the Department of Viticulture and Enology at UC Davis who long has studied the water needs of vineyards. For one, the Dutch calculations, says Williams, don’t consider the much higher yields of California vines compared with vines of other grape-growing regions. His research indicates that California vineyards produce two to four times as much fruit as vineyards in Europe.

    “The mean yield of wine grapes in Europe … is around 1.8 tons per acre using data I’ve gleaned from research papers,” Williams says. “The mean chardonnay yields across California are 7.4 tons per acre.”

    While higher yields in California may provide more wine for the water buck, no one knows just how much water is tapped to grow grapes and make wine here, though Williams, among others, can run calculations to estimate how much water a vine will use.

    Any calculation of the wine trade’s use of water involves a look at two separate but related areas of exploitation – the vineyard is one, the winery another.

    Getting a handle on water use in vineyards is laborious and highly technical, notes Williams. Among other things, it requires that evapotranspiration be measured (water that passes through the vine via transpiration plus water lost from the soil via evaporation) as well as how the plot is irrigated, if it is at all. (Williams estimates that about 90 percent of California’s vineyards are irrigated, though the amount can vary greatly.)

    For eight years, Williams studied the water profile and water use of a chardonnay vineyard in the Carneros district of Napa Valley. One area of the vineyard was dry-farmed; that is, no water was applied. Another area was irrigated. The dry-farmed area used 213 gallons of water per vine per season, all from the soil, while the irrigated area used 295 gallons per vine (169 gallons from the soil, 126 gallons from irrigation).

    Vines of the dry-farmed portion yielded 4.9 tons per acre, while vines on the irrigated portion produced 6.3 tons per acre. The upshot was that 14.2 gallons of water was needed in the dry-farmed block to produce a typical 4-ounce pour of wine, while 15.3 gallons of water was needed in the irrigated parcel to produce a 4-ounce pour of wine, totals far lower than the figure calculated by the Water Footprint Network.

    Furthermore, notes Williams, “if one considers only the applied water amount for the irrigated treatment (in the above figures), then it took … 6.5 gallons of irrigation water in the vineyard to produce a 4-ounce pour.”

    His studies in other appellations with other grape varieties have come up with similar results. In Paso Robles, the amount of water applied to a vineyard of cabernet sauvignon ranged from 105 to 376 gallons per gallon of must, the unfermented juice of freshly squeezed grapes, not quite wine but close; that works out to a range of 3.3 to 11.8 gallons of water per 4-ounce glass of wine. In the San Joaquin Valley, the amount of water applied to a merlot vineyard ranged from 185 to 455 gallons per gallon of must, or roughly between 5.8 and 14.2 gallons of water per glass.

    Several factors complicate the evaluation of water use by vineyard. In addition to whether and how a vineyard is irrigated, they include the spacing of rows, the nature of the rootstock, the type of trellising, the water-retention capability of the soil, whether water is needed for frost protection, and the temperatures, sunlight and even wind speed of the area in which the vineyard is cultivated.

    In El Dorado County, Fair Play grape grower John Smith, a scientist before he founded the twin wineries Oakstone and Obscurity, which he subsequently sold, has been tracking how much applied water is used by his vines and how much wine they have been yielding. He’s found that each of his cabernet sauvignon vines uses about 289 gallons of irrigated water and yields about 1.3 gallons of wine. “This translates to 58 gallons of water per 750-milliliter bottle, or 9.6 gallons per 4-ounce pour,” Smith says.

    He also farms a 5-acre stand of zinfandel that is completely dry-farmed. It produces between 2 1/2 and 3 tons of grapes to the acre, compared with 4 tons for his plot of cabernet sauvignon. “It all depends on how you farm, the variety, the trellising, the rootstock, the soil, the elevation, the insolation (solar radiation), the slope … and probably some other factors,” says Smith to illustrate the challenge farmers face in calculating their water use.

    He predicts that if the drought persists and competition for water intensifies, more grape growers could switch to dry farming. “If there’s no water, there’s no option,” Smith says.

    As to water that vintners use in their wineries, that total is comparably small, though it also can range widely. Vintners and people who study the trade agree that 2 to 6 gallons of water customarily is used in wineries alone for every gallon of wine that is made, though that total can be as low as half a gallon and as high as 20 per gallon of wine. Much of that water is for cleaning hoses, oak barrels, fermentation tanks and the like, with the variation due to such factors as the kind and number of vessels and the frequency with which wine is moved from one tank to another.

    Smith figures that he and the new owners of Oakstone Winery, Steve and Liz Ryan, use no more than half a gallon of water in the cellar to produce a gallon of wine, or 2 ounces of water per 4-ounce glass of wine. In a typical year, he adds, 2,000 gallons of water would be reclaimed from chores in the winery and then distributed in the vineyard, a not-uncommon practice in California.

    Some of Smith’s winemaking neighbors also keep a close eye on their water use. At Miraflores Winery of Pleasant Valley just north of Fair Play, winemaker Marco Cappelli says that between irrigation in the vineyard and sanitation practices in the winery, he uses nearly 9,000 gallons of water for every ton of grapes grown and processed, which works out to 12.5 gallons of water per 750-milliliter bottle of wine, or about 2.5 gallons of water per glass of wine.

    Overall, California vintners, mindful of intensifying demands for water generally and the rising cost to secure adequate supplies, are looking for ways to cut their use and to capture and recirculate what they use.

    A focal point in that effort is the new teaching and research winery at UC Davis, where the ultimate goal is to equalize the use of water with the output of wine; in other words, 1 gallon of the former per 1 gallon of the latter. “It’s been critical to us to build a winery that uses water over and over again. That’s the way to reduce our carbon footprint,” says Roger Boulton, the UC Davis professor of winemaking who played a pivotal role in the design and construction of the campus winery.

    While the winery hasn’t yet achieved the 1:1 ratio of water to wine it seeks, it is making strides, says Charles “Chik” Brenneman, the campus winemaker. Between 2012 and 2013 alone, he notes, the winery reduced its use of water from 8 liters per liter of wine to 6 1/2 liters per liter of wine.

    How did they do it? Mostly by relying on a dozen water meters installed throughout the facility instead of the customary one. This single measure helped faculty, students and staff gauge just how water was being used and to take steps to trim their consumption. “It’s education,” Brenneman says. “We read the meters daily and become more conscious and more careful in our use of water.”

    Some California winemakers say they are beating or close to meeting the UC Davis standard. At its Paso Robles facility, J. Lohr Vineyards & Wines has cut its use of water to 1.2 gallons for each gallon of wine it makes. This savings is being accomplished via such steps as installing low-flow, high-pressure hoses for cleaning equipment, according to “Down to Earth,” a newly published Wine Institute book that surveys the sustainability programs of 15 of California’s grape growers and winemakers. (See story at left.)

    So, while the claim that 29 gallons of water is needed to make a single glass of wine may apply to Europe, it doesn’t look to fit California. At the most, around 15 gallons of water per glass of wine may be realistic, and as little as 2 or 3 gallons of water per glass of wine has been obtained by some vintners.

    More comforting, but you still may want to remove that silly bumper sticker.

  9. I am inspired by another Smith: Stu Smith of Smith Madrone up on Spring Mountain. He is dry farming at his high elevation vineyard–doing this on the valley floor is one thing, but up in the mountains is another thing. We only did one deep (overnight) irrigation last season in our vineyard on Diamond Mountain. We’ll see this season if we can even skip this single one, as the roots are getting deeper now that they are over 20 years old.


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