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Capitaltruism: Merging idealism with making money

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There’s a movement afoot in corporate America that doesn’t get enough attention but is gaining traction and could be a game changer. This movement is about inculcating social, environmental and health concerns into the sale of goods and services: call it Capitaltruism, where traditional capitalism meets idealistic altruism. And nowhere is it being embraced more heartily than by Millennials, who may feel that—since neither the government nor corporate America by itself is tackling important issues—it’s up to them.

Two recent developments illustrate this movement. The first is reflected by the rise of the “B Corporation.” The “B” stands for “beneficial.” A B Corporation is “a for-profit company committed to social or environmental goals in addition to its financial obligations.” That’s according to this article in the San Francisco Chronicle that describes how such corporations try “to benefit not [just their] shareholders, but also society.”

Millennials in particular are “drawn to firms that do good.” B Corps are certified by a third party, B Corporation, that claims to have registered 1,247 companies in 38 countries, across 121 industries, including wine. A Brookings Institution study found that the “desire on the part of Millennials for their daily work to reflect and be a part of their social concerns” is a chief factor in their choice of careers—and in their purchasing decisions.

The second development, reported courtesy of the Wall Street Journal, is of two California restaurateurs, Daniel Patterson (of Michelon-starred Coi in San Francisco but also of Plum Bar in Oakland) and Roy Choi, who got his start with L.A. food trucks. The pair have started up a company, Loco’l, whose aim is to replace the dismal diet of unhealthy fast food that now dominates less affluent neighborhoods with what Patterson calls a “natural, cooked-with-integrity alternative.” The first two Loco’ls will open in San Francisco’s Tenderloin and in Los Angeles’ Watts district. The foods will cost between 99 cents and $6 and will include things like a “Burg”: a beef-grain-garum [fish sauce] patty with Awesome Sauce, Jack cheese, grilled scallion and lime relish, on a Tartine Bakery bun. Sounds good, doesn’t it?

What do these two initiatives have in common? For one thing, both the Loco’l people and the B Corp people want to make money. But they want to do so in a way that addresses serious social concerns that, frankly, are not yet being addressed adequately. Both ventures are fueled by idealism and creativity, and both fill an important niche in a consumer market that’s been waiting for somebody to give them something worth spending their money on. What a fabulous idea!

Have a great weekend!


Thursday throwaway: pop-ups for pups, M.S. wines, vodka gimlets and Trappist monks!

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Gus pointed this out to me: apparently the world’s first “pop-up restaurant dedicated to treating pampered pooches to a fine dining experience.” The chow includes seaweed popcorn, fishcake of haddock, nettles and kelp with sweet potato served on a bed of seaweed with carrots and sesame seeds, and a poochie chia pud with coconut, honey, blueberry, almond milk for dessert.”

“I’m bored with Kibble,” Gus told me, looking at me with his big, brown, sad pleading eyes.

“I’m really sorry, Gus,” I replied. “But I’m not taking you to London just so you can gorge on stuff you don’t need.” Besides, Gus tends to be a little pudgy, and the last thing he needs is coconut and honey.

Well, that was that. Thirty seconds later, Gus didn’t even remember hearing about The Curious Canine Kitchen. He fell asleep in his little bed, and I watched as his legs twitched in some doggy dream, perhaps of fishcakes he himself caught in some wild mountain stream.

* * *

And another Master Sommelier gets into the wine biz! This time it’s old pal Larry Stone, whom I’ve known since his Rubicon days. He’s going to be making Pinot Noir up in Oregon.

Good for Larry! I wish him luck.

* * *

Went out last night with Miss Ariceli to our favorite local bar, Room 389, where we both had a couple Ketel One gimlets. Nothing but freshly-squeezed lime juice, please (although we did opt for a crushed basil leaf). I’m always surprised that bartenders are surprised that I don’t want any sugar in my gimlets. I want the taste of the vodka and the limes, not sugar! And I want my gimlet in an old-fashioned cocktail glass, not a whiskey tumbler. A gimlet should bring you back to the 1930s—should make you feel like William Powell and Myrna Loy are right there beside you, wise-cracking and glamorous.

* * *

Here’s the art of creative P.R. When I got up this morning I turned on the radio to NPR and there was a story about some Trappist monks up in Tehama County who are making wine. It was a sweet little story.

Then I went to the computer, and there in my new emails was the same story, this time in print.

That’s pretty good: tons of free publicity, to which I’m now contributing. Way to go, Trappist monks!

* * *

And finally, from the Department of No Comment: this headline out of the U.K.’s Daily Mail:

“Ten steps to becoming a wine connoisseur in just FOUR HOURS”

 

 


Hey elites: Ordinary people love California wine!

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With the bashing that California wine sometimes gets from the old boy’s club (AKA the cool kid’s club), it comes as a refreshing reminder to learn that “beyond the beltway” of snobbery and exclusivity, ordinary people love our wines.

Up in Canada, the Ottawa Citizen yesterday reported on the upcoming “California Wine Fair” to be held this Friday. Ottawa is, of course, still gripped in winter: as I write these words, the temperature there is 32 degrees. That’s why the article’s headline is “Dreaming of California Wines,” and the lead sentence refers to our state’s balmy weather: “Just when we need it most,” it says, “A taste of sunshine and warm breezes—California wine is coming to Ottawa.”

This is the thing we mustn’t ever forget about California wine: People love it. They love it the same way they love California itself. For most people all over the world, California is a magical place, of sunny beaches and swaying palm trees, of jasmine-scented evenings and year-round backyard barbecues, of beautiful people and gracious living. Granted, those of us who actually live here know that it’s not always that way. But it is enough of the time. California really is “the golden dream at the edge of the world.”

Our wines reflect that notion. They’re rich, sumptuous and bold, reflecting a place and a people that are distinctly Californian. I know this, and it’s why I grow impatient with the accusations (which actually seem to be diminishing) that California wine is not delicate enough for some people. That may be so; but ordinary people everywhere love our wines. This may be part and parcel of the eternal struggle between the masses and the elite, a struggle you find reflected in every aspect of life and culture. But even if you consider yourself among the elite, you should remind yourself of certain verities.

Among them: As the Ottawa Citizen says, “California wines…strike a chord with many people. [They] consistently demonstrate a pleasant and appealing flavour profile…California vintners have learned from the traditions and history of others and have innovated and put their own spin on techniques and practices.”

That’s how the non-elite see things: not in terms of alcohol level, but in terms of how much pleasure they get from sipping our wines. To be truthful, if California wine can only appeal to one group—the elite, or the masses of everyday consumers—I’d much rather it be the latter. That’s the California way: open, free, egalitarian, meritocratic. We’re the State that developed the ballot initiative by which the people get to vote directly on important issues, instead of leaving them to the “experts” who, occasionally, may find their judgment clouded. I’m proud to be a Californian (by way of New York City and the Berkshires of Western Massachusetts), and I’m proud of California wine!


Calistoga to challenge Napa City for Luxury Supremecy?

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Both cities have come a long way over the last ten or fifteen years. When I began visiting Napa Valley, in the 1970s, Napa city was (let’s face it) kind of a drag from a tourist point of view, although it did have that All-American City cleanliness. Downtown was a heap of mattress stores and “antique” parlors that were little more than flea markets. As for Calistoga, it was the redneck side of the valley. My roommate Eugene’s parents lived up there, in a trailer park. Nobody I ever heard of went to the mud baths, except Eugene himself, for his arthritis.

Napa city was first to change. New restaurants began to go in. They developed that Riverfront area, and built all the flood control projects to keep downtown from its periodic inundations. COPIA brought in some travelers, but even its closure didn’t seem to put a dent into Napa’s attractiveness as a destination.

Calistoga by contrast seemed content during the first decade of the 2000s to glide by on sleepy feet. A few good, new restaurants went in, but otherwise, Calistoga remained more or less a backwater. When Solage opened, I took notice, but it seemed more of a standalone luxury resort than a reflection of any underlying change in the town of Calistoga; it wasn’t even within walking distance of the town center, but a schlep down the Silverado Trail.

Now, however, the Santa Rosa Press Democrat is reporting that Calistoga is “shifting to more emphasis on the high-end, luxury tourists,” to quote its city manager. New “luxury resorts,” priced at “$300 to $1,200 a night,” are going in, financed by the likes of the Four Seasons and Hong Kong billionaires. That this will change the character of Calistoga is granted by everyone. The Press Democrat article correctly surmises that the changes will bring more traffic and will result in much more water use; critics of the development managed to put initiatives limiting it on the local ballot, but these were defeated by the voters, who evidently felt that Calistoga’s chronic budget shortfalls, which impacted such local services as police and fire, would be made up for by increased tax revenues and tourist spending.

It’s not for any of us to judge whether Calistoga’s new ambitions are a good or bad thing. It’s for the people of Calistoga to decide, and they already have. What’s certain is that Napa Valley, from Yountville north through St. Helena to Calistoga, now has become a luxe destination for upscale travelers from all over the world—whether they’re into wine or not. Outside of San Francisco, Napa Valley is the culinary capitol of Northern California (The Restaurant at Meadowood and French Laundry alone would suggest that). It’s also the golf capital and the spa capital. And all in all, the politicians and city fathers and mothers who manage Napa Valley’s growth have done a good job of managing development and keeping its too-ugly side from creeping in.

Except for the traffic. It’s very bad now, and bound to get much, much worse. I know of no plans in place to expand or allieviate automobile access into and out of the valley, on either the Silverado Trail side or the Highway 29 side. (They certainly can’t add new lanes to 29 between St. Helena and Oakville, can they?) Napa Valley seems to have accepted the conventional wisdom that gridlock is the inevitable cost of development. It’s too bad, but what are you gonna do?


California Pinot Noir: A followup consideration

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A question arose on my blog late last week, after my March 27 post, What about those reports that “weaker wines are better than stronger ones”?

When the comments turned to a discussion about soils, the topic of limestone arose. Now, as any historian of Burgundy (including Chablis), the Loire and Champagne is well aware, limestone (or chalk) has been considered the “bedrock” (pun intended) of those regions’ terroir. Hugh Johnson, in his “World Atlas,” praises the limestone of Nuits-St-Georges (to use a single instance) for causing “the inimitable sappy richness of the Pinot Noir.” James E. Wilson, in his book, “Terroir,” titles his chapter on Champagne “Chalk Country” and reminds us that it took centuries for “the significance of the relationship of this lifeless-looking white rock and the soils of Champagne” to be recognized.

A few California Pinot pioneers with experience in the vineyards of Burgundy recognized it. They sought chalky soil when they developed their properties. Foremost among them was perhaps Josh Jensen, at Calera, who once described to me how he had scoured the state of California, armed with geology maps and a little vial of acid, in search of limestone, which he eventually found on Mount Harlan. (“Calera” itself is the old Spanish word for “lime kiln.”)

When I began visiting the Santa Rita Hills, local vintners made a big deal of pointing out the white-stone outcroppings that burst through the soil along the shoulders of Santa Rosa Road—limestone, uplifted or exposed from the now-retreated sea bed. In western Paso Robles, too, one can see these eroded white rocks, evidence not only of the California coast’s birth deep below a long-gone ocean, but of the fact that there is more limestone in our state than anyone had previously thought.

The comments on my blog concerning limestone underscored its importance for Pinot Noir at such wineries as Calera and Chalone. This may well be true, although in the case of Calera the terroir is dominated by the warm summers, which in my judgment trump soil there. As for Chalone, its changes of ownership over the years have resulted in some inconsistency of the wines, which makes them difficult to appraise. If we view the broader Santa Rita Hills (and Santa Maria Valley, as well), with its fossilized seashells, it’s easy to apprehend that these old chalky deposits lend a certain something to the wines (Pinot Noir and Chardonnay especially), but precisely what that “something” is, is hard to say, beyond the intriguing but amorphous word “minerality,” which almost everyone in California claims to find in their wines, whether it be Zinfandels from the Sierra Foothills or Cabernets from Oakville. I will not at this time venture any further into the tall weeds of minerality.

So I see limestone, if a Pinot vineyard is lucky enough to have it, as a good thing. But so are the Gold Ridge soils of the Sonoma Coast, the barren, austere dirts of the Mayacamas stretch of Alexander Valley, the volcanic soils of the Santa Cruz Mountains, and indeed the clays and pebbles of Carneros. This is the puzzle of Pinot Noir in California: that so vast and turbulent an array of soils can consistently produce so fine a wine.

Which leaves us, then, with the only thing these regions have in common to explain wine quality: climate. (Obviously, all the different soils are well-drained, no matter their chemical composition. Well-drained soil is a necessary but not sufficient condition for the production of fine wine.) These regions all are within the Region I-Region II spectrum of the old U.C. Davis scale. I look to the warmer parts among them, such as the Middle Reach of the Russian River Valley, to give dense, textured and frankly flamboyant Pinot Noirs. The cooler areas yield silkier, more delicate and perhaps more complex Pinots, with the most complex of all coming from those places so impacted by the coast that, in a chilly year like 2011, the grapes might not get fully ripe. But in a more moderate year, like 2012, look out.

There’s no point in pitting these styles one against the other. It’s petulant to do so. Which is why I hold that, when it comes to Pinot Noir, California has achieved—finally—a degree of variation, based on terroir, that we long envied among the French. We need envy France no more—what we need is further exploration, fueled and paid for by consumers willing to pay the bottle price, because they know that California coastal Pinot Noir needs to offer no apologies, to anyone, for being what it is.

I do think that the lower the alcohol is on Pinot Noir, the more it will reflect its particular soil conditions; there is an inverse relationship between ripeness and the soil part of terroir. In this respect, it’s important to keep in mind that the soil part of terroir is to some extent at odds with the grape itself. Which will dominate? I see this as a pitched battle between two sides. There is a school of thought that roots for terroir, another school that roots for the fruit itself. (One might almost conclude that this is the essence of the difference between “old world” and “new world” palates.) Ideally, Pinot Noir, and all wines actually, is the result of an exquisite balancing act between terroir and grape, the sort of equilibrium sometimes referred to as “tension” or “nerve,’ which is more than just piquant acidity. It’s rarely achieved; one hopes that any wine that gets a high score from a reputable critic comes close. This touches upon the ripeness conversation we’ve all been having, but does not resolve it because, in truth, there is no resolution.


Alexander Valley and Napa Valley Cabernet: A study in contrasts

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I’m going to be doing an event soon on Alexander Valley and Napa Valley Cabernet Sauvignon, and the differences between them. This is a topic that’s near and dear to my heart. As a working critic for many years, I of course had the opportunity to taste many if not most of the Cabs from both those regions, over many vintages, and so I formed a picture in my mind of their differences.

I keep in mind that Napa Valley is one mountain range further inland than Alexander Valley, so it’s a bit warmer and drier. (Of course, it needs to be said that Napa is incredibly more complicated than Alexander Valley, terroir-wise. The west-facing slopes of the Vacas in Oakville, at Dalla Valle for instance, are much warmer than, say, conditions at Dominus.) You’d expect Napa Cabernet to be a little riper than Alexander Valley Cab, and that has in fact been my experience. I’ve always thought of Alexander Valley Cab as slightly more herbaceous than Napa Cab. There’s frequently an edge of tobacco, or sage, or green olive in Alexander Valley Cab that frankly makes the wines more Bordeaux-like.

In Napa, too, the tendency to let Cabs get ultra-ripe, in the modern Parker style, is also much more pronounced than in Alexander Valley. This is primarily for economic reasons; wineries that have gotten very high Wine Advocate, Wine Spectator and Wine Enthusiast scores naturally are reluctant to change their house style, and those high scores are generally a reflection of their wines’ opulence. I don’t feel bad at all for whatever I contributed to encouraging that style, despite the fact that it’s come under some assault lately. I like a big, rich, dramatic, powerful Napa Cabernet.

But Alexander Valley wineries never felt the same pressure to mimic that Napa style. I suppose some tried to get their grapes ultra-ripe, but it really doesn’t work in Alexander Valley. The best growers realized they had to do more to achieve success than simply copy Napa. Even if they wanted to, Alexander Valley’s cooler climate would have made it more difficult.

I keep in mind, too, that when we speak of “Alexander Valley Cabernet Sauvignon,” we’re really talking about Cabs from the foothills, slopes and mountains of the eastern side of the valley, which is the western side of the Mayacamas Mountains. (It’s silly to have to call them “Alexander Valley,” but until there’s some new A.V.A., that’s all we have.) There’s a lot of Cab planted down on the valley floor, mainly along Route 128, but the best Cabs have some elevation—and in some cases, quite a bit of elevation. Being 800 feet or 1,400 feet up in those mountains creates vastly different terroir conditions from lower down on the valley floor. The temperature is cooler during the daytime, but warmer at night due to an inversion layer, and the vines are generally above the fog, even on the foggiest days when the valley floor is smothered in the white stuff. There’s also more intense solar radiation up on those mountains, and while I’m not an expert in precisely how that affects the grapes, I think it tends to make the fruit more intense.

The fruit also is more intense up on those mountains because the soil is really sparse. Not much grows up on those west-facing slopes of the Mayacamas except madrone and other drought-resistant flora. The native grasses and herbs pretty much dry out and turn golden during our summers, and you can sometimes find those dried herb touches in the Cabs. This too helps to make Alexander Valley Cabernet distinctive.

Then there’s the tannins. They’re dustier, sometimes a little grittier or greener in Alexander Valley than in Napa, particularly in a cool year. Overall, Alexander Valley Cabs tend to be drier, more elegantly structured and more ageable than Napa Valley Cabs, which are more dramatic and flashy. Having said all this, it can be hard to pick out Alexander versus Napa in a blind tasting, even for an experienced taster. I don’t think it would be hard to tell a Colgin from a Jordan, because they’re made in such different styles. But a 2008 Lancaster from a 2008 St. Supery? Not so easy.

I do think this is a good time for Alexander Valley Cabernet to shine. It’s been a little lost in the glare of Napa Valley, as have all of California’s other Cabernet regions (Paso Robles in particular). But we’re in new times, when new consumers are more open to exploration and discovery. And Alexander Valley Cabernet is better than it has ever been. Lots of restaurants feel they have to have Napa Cab on their wine lists because their well-heeled customers expect it, and that’s totally understandable. But if I were a somm, I’d be looking at Alexander Valley mountain Cabernet. It’s a story waiting to be told, and worth the telling.


Wednesday Wraparound: Bordeaux and Asti

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The Drinks Business magazine is reporting huge unsold stocks of Bordeaux from the 2010, 2011 and 2012 vintages–the latter two decent, with 2010 exceptional according to most critics. Things are so dire, apparently, that the chairman of Justerini & Brooks, one of London’s top wine merchants, called the dust-gathering stocks “the last chance saloon for the Bordelais.” Distribution chains are “struggling to cope”; supplies “didn’t even get to the market as the merchants and negociants didn’t buy any. In fact, it didn’t get out of the chateau door.”

This chart shows how bad things are. It’s hard to read, but basically, all those lines on the right represent unsold inventory.

 

Livex-chart

This raises interesting questions, beginning with the obvious: Has the Bordeaux car run out of gas? One hesitates profoundly to reach that conclusion concerning the most famous wine region in the world. Bordeaux has survived every catastrophe you can name, from wars and invasions to phylloxera, human plagues and financial Depressions. It would be imprudent to the highest degree to even hint that such a long run at the top is over.

Prices of the most famous wines are, of course, ridiculous, but there are plenty of good red Bordeaux in the $40-$60 range, not just Medocs and Haut-Medocs but from prestigious communes like St.-Julien and St. Estephe. So it’s puzzling to me why more people aren’t buying them. I like a good, dry Bordeaux as an alternative to the big California Cabs and Merlots I also enjoy. I’ll peer into my crystal ball and make this prediction: Don’t count Bordeaux out. Ever.

* * *

Have you ever been to the Asti winery? Probably not, unless you had business there, because it’s not open to the public (at least, it hasn’t been whenever I’ve gone). But it really should be, for it’s an interesting blast from the past in the history of California wine.

As I wrote in my first book, A Wine Journey along the Russian River, the settlement of “Asti” was founded by a man as colorful as Count Haraszthy, Andrea Sbarbaro, who established the original Italian Swiss Colony winery there in 1880, on the banks of the Russian River just south of Cloverdale. In the 1960s, ISC went into a period of decline; the Asti facility deteriorated into a producer of jug wines. Treasury Wine Estates acquired the 536-acre property some time ago, but has now put it on the market, as part of its cost-cutting practices. I hope that whoever buys Asti will love it and restore it as a tourist destination, in addition to whatever winemaking they do there. It’s a lovely place to wander about, with old stone structures, and is frankly perhaps the greatest vantage point from which to learn about and appreciate the history of Alexander Valley, especially its Zinfandels.


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