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In San Francisco, all that techie money is good news for wineries

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SPECIAL NOTE TO MY READERS: I have been forced to install a Captcha! Code in order for you to comment here. Believe me, I didn’t want to. For many years you’ve been able to get your comments posted instantly (after one initial approval), and I like it that way. But the Comments section has been overwhelmed with spam, resulting in a denial of service shutdown yesterday. So I apologize for this extra hassle, but that’s the way it is in this age of spam.

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Regular readers of this blog know that I have expressed some puzzlement over the years at the proliferation of expensive, high-end wines–mainly Cabernet Sauvignons and Bordeaux blends from Napa Valley–that are “lifestyle” wines, that is, the creations of wealthy people who made their fortunes elsewhere and now want to join the most exclusive vintner’s club of all: those who can say that they own a Napa Valley winery.

My curiosity has been how these brand-new brands can possibly succeed when they cost triple digits and yet have no provenance at all–provenance being a known history of proven performance AKA a track record. I once counted all the Cabs I’d reviewed in a year’s period costing over $100 retail and by the time I reached 400 my eyes had glazed over. That’s a lot of expensive wine and automatically leads to the question: Who’s buying it?

The conventional wisdom is that it doesn’t matter who’s buying it: these proprietors are rich enough to go for years losing money. After all, what price lifestyle? There is, however, now a bit of a hint that the audience for these wannabe cult Cabs may be coming from an unexpected place.

The evidence lies in the newly-rich techies for which San Francisco lately has become famous. There’s a lot of money being made, fast, in Northern California. Last year, 2013, was “a banner year” for initial public offerings, the biggest since 2000 (immediately preceding the dot-com collapse); more than $54 billion was raised, more than twice as much as in 2008 when the Great Recession started, and believe me, a lot of that money is washing around San Francisco, which is enjoying (if that’s the right word) its greatest glory days since, well, maybe since the Gold Rush.

San Francisco know it well, and is trying to adjust to the news. Now, even New York City has taken note, a little jealously, it seems, since the Big Apple is not used to having its supremecy challenged as the nation’s leading financial and cultural center. This article, from New York magazine, even compares San Francisco to “West Egg circa 1922” (i.e. the Great Gatsby, the Roaring Twenties); Fitzgerald’s North Shore mansions and balls have become San Francisco’s downtown condos with split-level swimming pools and personal masseurs. What particularly has grabbed New York’s attention are the “Upscale restaurants [that] pop up at regular intervals, each with a more elite clientele” chowing down on “kombucha pairings with sustainable-seafood dinners.”

I don’t think one can say precisely when this Age of Surfeit started, but for me it was 2011 when the launch of Saison signaled that something was up. A few months later, Josh Sens, the restaurant writer at San Francisco magazine, wrote this glowing review of the $498-per person chef’s 22-course, 18-wine menu. (Confession: at that time the restaurant invited me for a full dinner. It was very, very, very good!) Josh wrote about the “hyperdevoted food pilgrims, IPO millionaires, and other assorted members of the city’s discerning gourmand club” who were flocking to Saison, proof enough that the Recession–which hit San Francisco hard in 2008-2010, forcing the closure of many restaurants–had ended in the City by the Bay, even as it was tightening its grip on other parts of the country.

It wasn’t just the price of a meal that caught my eye: it was Saison’s locale, in a disreputable Mission District neighborhood far from the glamour of the Financial District and even from the shabby-chic of South of Market. Saison seemed to glory in its downscale digs; the come-as-you-are dress code blared that, no, you’re not at Fleur de Lys anymore.

It is not difficult at all to conjecture that these newly-rich folks who can afford a splurge at Saison also are on the receiving end of these rare, limited quantity Napa Cabs that most people will never experience in a lifetime. Somebody knows somebody who knows the owner, and gets a bottle. Friends go out to dinner and drink it–perhaps at Saison. What began as a little story ends as buzz. Everybody wants a bottle–for now. But at this level, the consumer is incredibly fickle. Today, winery “X” is a star. Tomorrow, somebody meets somebody who’s friends with a different owner, and procures a different bottle; the cycle begins a new. Only a few of these rare and expensive wines will make it in the long run: this is Darwinian natural selection among wines, as it is among living things.

It’s increasingly apparent that well-paid Millennials, at least in San Francisco, are looking for upscale new drinking experiences and willing to pay for them. Check out this article, from the March 24 Bon Appetit, which argues that Milllenials “love wine…even more than their parents love wine.” They love it “because drinking it is classy and it makes them feel sophisticated.” Of course, a Millennial making $60,000 isn’t going to buy expensive Napa Cabernet. But lots of San Francisco Millennials are making a lot more than that: median family income in The City is $91,037, and keep in mind that a lot of those “families” consist of unmarried persons without kids, so they have a ton of disposable income. And their salaries are only heading higher: the San Francisco Business Journal reports mobile app developer starting salaries at $135,500-$195,120.

Thiis New Money has got to be a good thing for a local wine industry that, only a few years ago, looked teeter-tottery. If I were doing outreach on behalf of wineries, I would make San Francisco the Mecca of my evangelism, and I’d go after the Millennials where they live, play and hang out, starting with online.

 

 

 

 

 

 


Steve’s blog is down for the day

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Denial of service attacks due to a huge quantity of spam in the contents. Back tomorrow [fingers crossed!]

 


From the Sayings of Chairman Harry

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I’m still re-reading Winetaster’s Choice, one of Harry Waugh’s wine diaries, this one from 1972. While in Bordeaux he visited the chai, or wine cellar, of Chateau Bouscaut, where the proprietor, Jean Delmas, prepared for him a tasting of the 1970 vintage red wines, presumably still in barrel or perhaps just recently bottled.

Harry was famous for appraising chateaux based on how they actually tasted, not the order in which they had been hierarchized in the famous 1855 Classification of Bordeaux. Thus, reading his many books, one frequently comes across his assessment that a chateau performed above its status, or disappointingly below it. This, he attributed almost exclusively to the owners, since “the soil always remains the same but it is the men who change and even in my lifetime I have seen chateaux, as it were, go up and down the scale.” We certainly have seen the same thing with respect to Napa Valley Cabernet Sauvignon, and although it would be tactless for me to name any that have gone “down the scale,” they certainly are out there, and anyone in the trade knows who they are.

(On second thought, I will mention one: Inglenook used to be a “great growth” of Napa Valley but then went into a long, sad decline when it passed into corporate hands. Francis Ford Coppola has refurbished the brand and promised to elevate it to its historic level. Whether or not he succeeds, only time will tell.)

Being of modest means himself (a fact he frequently alludes to), Harry had perhaps a little more sympathy for the lesser growths of the Médoc than some others had who were possessed of deeper pockets. (I identify with him in that respect.) I feel him always rooting for the little guy, the cru bourgeois, which he calls “a fascinating field.” Why? Probably, mostly, because his company could sell them in England, at a good price; but also because so often, when he tasted these supposedly lesser wines against their classified growth brethren under blind conditions, the bourgeois beat out the greater growths.

For instance, “On several occasion, in blind tastings, I have put Gloria [a cru bourgeois] above even some of the second growths and once again, this was certainly the case with the 1970 vintage.” I did not realize that there were computers at that time that were capable of the feat Harry goes on to describe. “[A] computer-maker…told me that he had put my tasting notes…through one of his machines and that Chateau Gloria had emerged on top,” that is, on top even of the First and Second Growths of the Médoc!

Well, that’s blind tasting (and objective computers) for you. During my time at Wine Enthusiast this truth was hammered home to me repeatedly. There are Cabernet Sauvignons, costing not much more than $50-$75, that consistently give triple-digit priced wines a run for their money. I could mention Von Strasser, Stonestreet, Krutz, Sequoia Grove and Goldschmidt, for example, but I once gave 97 points to an Amici 2007 Olema Cabernet Sauvignon, with a Napa Valley appellation, that retailed for $20! I tasted that wine blind, and believe me it took some courage to publish my notes; I was afraid of being ridiculed. Later, I learned that the fruit came from St. Helena hillsides as well as Merlot and Petit Verdot from Spring Mountain, and that the Amici project benefited by the participation of Joel Aiken (the longtime winemaker at Beaulieu, who mentored under Tchelistcheff), while the official winemaker was the former Flora Springs and Spring Mountain Winery vintner, Jeff Hansen. So I felt better. Who knows how that particular wine came about? All we know is that it did, and lends the lie to anyone who thinks that wine quality can be judged from price alone–either that high price means superiority, or that modest price means averageness.

Harry ended one of his morning’s tastings, of 22 wines, by calling it “a tiring affair, even if one does spit out all the wine…I had to be particularly careful during the forty mile drive back to Latour” [where he was staying]. I don’t think France had DUI laws in 1972. We do, today, in America, and I doubt if Harry were alive today and on another of his pleasant visits to California, he would have driven himself for 40 miles, or perhaps even four miles, after such a big tasting. I myself wouldn’t.


In Napa Valley, the past is prelude to the future

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In a few paragraphs in “Winetaster’s Choice,” written 42 years ago, Harry Waugh anticipated much of Napa Valley’s modern history, although he likely did not know it. It was on March 30, 1972, that Harry, the “grand old man of the English wine trade” who also was on the board of directors of Chateau Latour, made his third visit to Napa and found the region so dry that “It is said to be the worst drought since 1870!” Those of us who live here know that every ten years or so we do have a drought, and while I don’t mean to sound dismissive of the water situation (after all, the population of California has more than doubled since 1970), sometimes the media does seem to make things sound worse than they really are. (By the way, the rains of February have switched this winter from being the driest ever to the third driest.)

Harry’s visit coincided with a time when Napa’s boutique winery era was reaching an apogee. He was friends with Belle and Barney Rhodes, who’d planted Martha’s Vineyard, from which Joe Heitz produced one of the first vineyard-designated Cabernet Sauvignons (and which can lay claim to being California’s first modern-era “cult” wine). Martha’s Vineyard is, of course, located in the same general area of Oakville as Harlan Estate and Far Niente.

A few days later, Harry also visited Mayacamas Vineyard, high up on Mount Veeder, way above Oakville, and was dazzled by the views, which visitors still are today. “For sheer beauty the views in every direction…are, to my mind, unsurpassed,” and this despite his penchant for “splendid Alsace” and “my beloved Beaujolais country.” Tasting with Mayacamas’s founder, Bob Travers, Harry sampled the winery’s Chenin Blanc, Chardonnay, Merlot and Cabernet Sauvignon (the wines were made, partly or wholly, from purchased grapes, because Bob’s new vineyard plantings hadn’t yet matured). Mayacamas was, of course, recently purchased from the Travers family by Charles Banks, who has vowed to restore the estate to greatness.

Harry also tasted a Mayacamas 1968 Zinfandel, a wine he said “caused such a stir” for its alcohol of 17%! [The exclamation point was his.] Being possessed of a European palate, and particularly fond of Bordeaux, Harry might easily have pooh-poohed that Zin, the way certain of our Europhile writers do today to wines of high alcohol. But he called it “one of the richest unfortified wines I have ever tasted” and added, “It is gratifying to know already I have a case of this most unusual wine tucked away in London.” One of the reasons I admired Harry was because of the catholicism [small “c”] of his palate. He was always in search of what he called “the pick of the bunch,” the best wines in whatever country or region he was touring, and did not bring provincial or biased tastes to his experiences.

During that same period, as a sort of lark, Harry and his wife, Prue, traveled to Lodi, which is not so far as the crow flies from Napa Valley, but seems altogether different, being on lowlands in the Sacramento Delta. However this trip was not to sample its wines or tour its vineyards. He’d been invited by “Bob and Marge Mondavi” to “a square dance club” to trip the light fantastic. I wish Harry had described this scene in greater detail, but in 1972 he could not have known the iconic status Robert Mondavi would later achieve. Isn’t it fun to imagine Mr. Mondavi dosado’ing in jeans and cowboy hat.

Another winery Harry went to was Louis M. Martini, then under the control of the Martini family (Gallo bought it in 2002), where he tasted “1970 Mountain Vineyard Cabernet Sauvignon,” with a Sonoma County appellation. Could this have been Monte Rosso? Harry loved its “rich, sweet nose” and called it “gorgeous, big”; it even reminded him of the 1970 clarets (“the best vintage there since 1961”), with “its fabulous colour…richness and complexity.” I wonder what the alcohol was on that wine; today, Monte Bello Cabs tend to be on the hefty side. Perhaps a Martini will read this and let us know.

You see why it’s such fun to read about the history of wine regions. We discover that the things we are concerned with today are not without precedent. Nothing springs parthenogentically from nothing; everything has origins, and if you love wine, you must love understanding how today came out of yesterday, and all the years before.


Wilfred and me

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We’ve done a lot of talking over the years, in this blog and throughout the social media sphere, on the topic of careers. The main question–given the rapid influx of wine bloggers–has been how to monetize those blogs. We’ve heard from “experts” of every stripe about SEO and ROI and all that, but the issue never really was resolved. I mean, nobody yet knows how to “monetize” a blog, do they?

And yet it seems to me that, with the benefit of hindsight, we now can see that this question wasn’t the right one to be asking. The right, and bigger, one was, how are the careers of wine critics evolving in the second decade of the third millennium?

To answer it, we need to understand a little history. To have “a career as a wine critic” made no sense at all until sometime in the 1970s and 1980s, when America finally became enough of a wine-drinking country to warrant the emergence of a cognoscenti who had the time and intellectual curiosity to study wine and then present themselves as arbiters of taste to the multitude of consumers who suddenly found themselves overwhelmed by excessive choice.

(I’m talking about here in America. In Britain, you could always go to work for an auction house, the way Michael Broadbent and Harry Waugh did.)

There may have been a handful of critics who actually made a living writing about wine before the late 1970s, but it was primarily limited to reporters in big cities, like New York and Los Angeles. And even then, these reporters weren’t allowed to write exclusively about wine. When Frank Prial was given the “Wine Talk” column at the New York Times, in 1972, he was still expected to–and did–cover the news. There simply wasn’t enough demand for a full-time wine reporter back in those days.

The Golden Age, as it were, of wine writing as a career really began in the mid-1980s, when Wine Spectator was picking up steam and Parker had launched The Wine Advocate. Tens of thousands of newby wine lovers, overwhelmingly Baby Boomers, subscribed, making Parker and Mr. Shanken wealthy men. Other entrepreneurial types, including my former employer at Wine Enthusiast, took note, and launched their own publications; meanwhile, more and more big city newspapers started up wine columns. With all those pages to fill up with content, a hiring spree began, and more and more people, including me, found themselves paid (albeit not much) to write about wine.

This Golden Age probably reached its peak some time ago. Early-warning signs were the Los Angeles Times’ cessation of having a full-time wine writer, the recent decision of the San Francisco Chronicle to scale back its wine and food section, and the tendency at wine magazines to hire independent freelancers to write for them, instead of full-time writers (thus, without healthcare and pension benefits). Making a decent living writing about wine became harder and harder as the 21st century dawned.

We come now to two recent developments that may shed added light on the situation. First has been my own transition, which most of you are aware of. Then came yesterday’s stunning announcement that Wilfred Wong, the longtime Cellarmaster at Bevmo!, has left that company to be “Chief Storyteller” for wine.com.

I’m told that, when the press release announcing my own job switch went out, lots of jaws dropped. Mine didn’t, of course–but it certainly did when I read the news about Wilfred. It immediately started me thinking, what does this mean?

That meaning is inherent in cultural phenomena, no matter how obscure, has been observed by semioticians, including Umberto Eco. Marshall McLuhan and Roland Barthes. For example, we can see, in the movies about invasions by space aliens that thrilled American kids in the 1950s (think “Invasion of the Body Snatchers” and “The Day the Earth Stood Still”), direct reflections of the paranoia and xenophobia Americans felt at that early stage of the frightening Cold War between the U.S. and the Soviet Union, both armed to the teeth with thermonuclear weapons. The interpretation of such films on a meta-level actually reached the point where some observers perceived analogies between “The Day the Earth Stood Still” and the New Testament.

I similarly see meaning in what has happened with Wilfred and me in the last two weeks, although since we have not yet had the benefit of hindsight, it’s more difficult to parse out its precise parameters. But this much is clear: the wine industry, for the first time ever, seems to be expanding into newer areas in which wine writers are seen, by employers, to possess skills far in excess of “mere” wine writing and reviewing. Over the course of decades of work, a wine writer necessarily is plunged into the complexities of marketing, public relations, brand building, tier construction, image making, understanding consumer behavior, social media, labels, closures, and analyzing such things as why certain new brands soar to stardom while others don’t, why some star brands become eclipsed over time, how an eclipsed brand can re-establish itself (or not), and how a brand that’s doing well can remain relevant in the face of increasing competition, both domestically and from abroad.

These are broad and sophisticated skills. It’s not that a wine writer sets out to study them; it’s that he or she necessarily absorbs them during the course of performing one’s job.

Both Wilfred and I have been doing this for many, many years. In fact, during a conversation I had the other day with a friend, I found myself telling him (to my own surprise) that I feel like I’ve acquired the equivalent of a pH.D. or three, in all the areas I described above. It seems clear that my acquisition by Jackson Family Wines, and Wilfred’s by wine.com, both occurred, at least in part but to a great degree, because those companies appreciated that we have become generalists with a wide degree of knowledge of how this industry works–whereas an employee hired out of business school with an MBA or a degree in marketing or communications lives in a sort of bubble, where the horizon is limited by the contours of her own speciality.

What is the take-home lesson now that writers are being respected for having hard-to-define, but unmistakable, talents, beyond writing and good palates? To me, it’s that the wine industry has entered a new era of sophistication, more akin to industries like high tech and entertainment than to old-fashioned ones, like the wine industry used to be. The 1980s and 1990s may have been a Golden Age for wine writers, but it was (we can see on reflection) a time of some stagnation for the industry at large, which sat by as other industries understood the importance of global communications in the global village. The wine industry, by contrast, was content to depend on an older model that was dissolving right before its uncomprehending eyes.

I don’t know exactly what Wilfred’s duties will be–chances are his new job, like mine, will evolve. But what his title, Chief Storyteller, implies is that wine.com sees him as a generalist-expert, with a solid understanding of the industry in all its aspects, and the ability to connect with people through the written and spoken word. I don’t have a complete handle on what this means, but it surely means something.


My final wine review: epitaph to a professional critic’s career

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It is altogether fitting and proper (as Abraham Lincoln said in another context, in the Gettysburg Address) that the last wine review I shall ever write for Wine Enthusiast should have been for a Williams Selyem wine.

It was the 2012 Papera Zinfandel, which I reviewed on Monday. I did not deliberately hold it for the very last. But I did have a thought somewhere in the back of my mind that the culmination of more than twenty years of reviewing should be a special wine.

Had I had an unreviewed sparkling wine of quality, I certainly might have considered it; but I didn’t. Nor was there a proper Cabernet Sauvignon or Pinot Noir. That left the Wiliams Selyem Zin, and what a wine it was. Bob Cabral has had a particularly successful series of vintages with that Russian River Valley bottling; the 2012 was one of his best.

But it wasn’t merely the quality of that Zin that made it a fitting toast to a celebrated departure. It was my admiration for Williams Selyem itself, and for Bob. I don’t have the longest experience of him among wine writers: others knew him, and enjoyed tasting the wines of Williams Selyem, long before I. We met around 2001, if I recall correctly, when I was writing A Wine Journey along the Russian River, in which he looms large. I remember with particular fondness sitting with him, in his cluttered little office at the old winery, on Westside Road, as he assembled the first-ever vintage of Neighbors, the blend of vineyards the winery sources from the Middle Reach of the Russian River. I felt privileged then to be asked for my opinion. I doubt that Bob seriously took anything I said into account for the actual blend, but it was terribly kind, and flattering for him to go through the motions.

A few of us tried the other day to estimate how many wines I’ve reviewed over the years. I honestly don’t know. Probably in excess of 60,000, possibly far greater than that. I don’t think Wine Enthusiast’s database, in its current incarnation, goes back that far. Of course, if you throw in all the wines I’ve tasted unofficially, the number has got to be around 100,000. And yet here I am, still standing, in good health, not alcoholic. Perhaps all that reseveratrol will yet come in handy.

People ask me how I feel, leaving the magazine for my new gig. The thoughts and emotions, as you might expect, are complex, but two stand out: one, that after 25 years as a wine writer (and always a freelancer; I was never a real employee), it was time for a change. And two, that my new job, at Jackson Family Wines, is a big one that requires a lot from me, and I take it all with a sober sense of responsibility. Aren’t you excited? people want to know. I tell them that excitement isn’t the word I’d use. I’m excited when I get to go to a Giants game, with great seats and Lincecum pitching. I’m excited when, after some time on the road, I come home to see Gus again. (And Gus is always excited to see me!) But “excited” doesn’t seem to have the proper gravitas for this occasion.

What will I remember most about being a wine critic? For sure, the kindness, respect and friendliness people in all walks of the industry have shown me over the years. I always felt the need to keep a kind of reserve; while I’m by nature affectionate, I thought that my position mandated a certain distance. I did not want to get too close to people whose wines I might have to give bad scores to. This business of how close to get to winemakers whose wines you’re reviewing must be on the mind of every critic. But it is no longer something I need worry about.

I think also of the wonderful opportunities I’ve had to explore every nook and cranny of our beautiful state of California and its wine regions. I’ve written before that I never saw a wine region I didn’t fall in love with, from the austere Santa Maria Valley to the bucolic glories of West Dry Creek Road, from the sheer drama of Highway 29, with its parade of famous wineries, to the curvaceous hills of Happy Canyon and the insanely wild mountains of Fort Ross-Seaview. To have experienced all this, often under the tutelage of local winemakers who taught me about the terroir (occasionally from a helicoper), has been undiluted joy.

And then there were the wines themselves. Not too many 100 pointers. Wine Enthusiast took a position, with which I largely agreed, not to be too profligate in handing out the ultimate accolade. Certainly, we can debate whether or not a 98 point wine might “really” have been worth 100 points (or vice versa), but that would be a waste of time, the point being that I’ve had more great wines than anyone can reasonably expect to have in a lifetime. Yet, somehow, that never spoiled me. Before I was a wine critic I drank Bob Red and White, or Gallo Sauvignon Blanc in 1.5s, or inexpensive Chianti, Médoc, Côtes du Rhône or anything else I could afford: and I was a happy man. The splendor of wine, it seems to me, lies in the beverage itself, its profoundly tongue-loosening and restorative qualities and affinities for food, and not in the web of fantasy we weave around it, in our imaginations.

Anyhow, I called this posting an “epitaph.” It is that, for my wine reviewing career, but it’s also a birth, for my new one. L’chaim!


Bringing common sense to wine drinking laws

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Some years ago, I was working out at my gym when I saw a newcomer. He was doing bench presses. What struck me were his pe’ot, or sidecurls of hair, and the fringes of talllit–the Jewish prayer shawl–sticking out from under his sweatshirt. Surprised by the incongruity of seeing an ultra-Orthodox Jew (and a very young one, at that) in my downtown Oakland YMCA, I introduced myself, thus beginning a friendship.

Matt wanted to be a winemaker, he told me. The only problem was, he was deep into his rabbinical training, and didn’t know whether or not he’d be permitted to taste (much less drink) non-kosher wine. When he learned what I did for a living, he asked if it was important for a student of wine to taste widely.

“Yes, absolutely,” I replied. “How can you understand what great wine is all about, if you can’t taste it?”

He agreed–but the matter was out of his hands. His local rabbis, undecided as to the answer of such a Talmudic question, had referred the matter to a bigtime rabbi in Israel for the ultimate ruling. Alas, as things turned out, the big rabbi declared it would not be possible. Matt simply was not allowed to let non-kosher wine touch his lips, and with that, my new friend abandoned his winemaking aspirations.

I was reminded of Matt yesterday when I read this article in the Napa Valley Register that described how, under current law, California winemaking students under the age of 21 are not allowed to drink or taste wine! Our federal minimum-age drinking law thus puts the U.S. among only six other countries in the world (Indonesia, Kazakhstan, Oman, Pakistan, Palau and Sri Lanka) that have a 21-year age requirement for the consumption of alcohol. As you can see from this listing, most other countries have no minimum, or allow drinking between 16-18 years of age.

This high-minimum age reflects, of course, our nation’s long and convoluted history with alcoholic beverages, the product of a residue of Puritanism that still courses through our cultural bloodstream. This ambiguity peaked with the disaster of Prohibition; Repeal came officially in 1933, but not everyone accepted it. My mother’s home state of Oklahoma, for example, stayed “dry” until 1959. And even now, Oklahoma (and several other states, mostly southern and border states) continue to maintain “dry” counties.”

It’s odd and ironic that in California, where wine is a $51.8 billion industry, a young student studying enology at a school like Napa Valley College or U.C. Davis is not allowed to taste wine. That would be like prohibiting a culinary student from eating! Makes no sense, which is why I welcome the bill from Democratic State Assemblyman Wesley Chesbro, who represents California’s North Coast, that “would allow students who are at least 18 years old and enrolled in a winemaking or brewery science program to taste an alcoholic beverage and be exempt from criminal prosecution.” You’d expect California’s Legislature to pass it, since it’s so logical on the face of it; and I’m sure that, if the Legislature did pass it, Gov. Jerry Brown would happily sign it.

But, as the Napa Register article points out, there are people out there who don’t like alcohol and are likely to oppose Chesbro. “Opponents of the bill argue that students will use the class as an excuse to drink or become drunk.” (Sacre bleu! An excuse to drink!!! As if they can’t obtain alcohol anyway.) The article doesn’t say who these “opponents” are, but their names hardly matter; we know these neo-Prohibitionist types are always lurking at the fringes of the culture, hoping to do again what their spiritual ancestors did in 1920: make alcohol illegal for anyone to drink, with only limited exceptions.

If you, like me, are in favor of Chesbro’s bill, which is AB 1989, and you live and vote in California, I invite you to contact your own state Assembly members and Senators and urge them to support this common-sense legislation.


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