Five days a week, steveheimoff.com is eagerly read by tens of thousands of smart people with an interest in wine, food and upscale lifestyles, and they have the disposable income to indulge in these things.

In the Fall of 2012, we conducted a Reader Survey, whose full results can be accessed by clicking here. Among other findings, the Survey reveals that:

-       Three-quarters fall into the 31-60 year old demographic

-       Sixty percent report an annual household income of $100,000-$500,000

-       Most have a four-year college or graduate degree

-       Nearly all drink wine daily or 2-3 times per week

-       About 75% spend between $15-$75, on average, for a bottle of wine or spirits

-       Half of all respondents report spending between $60-$100 on a dinner for two at a restaurant (not including alcohol)

-       Nearly half will spend $30-$80 or more on a bottle of wine at a restaurant.

Readership Size and Loyalty

At this time (December, 2012), unique visitors to steveheimoff.com average 62,000 per month (according to the blog’s web host). This makes steveheimoff.com one of the most widely read wine blogs in the country. It has been nominated twice for an American Wine Blog award, and is routinely cited in publications as one of the most influential wine blogs in America.

My readers have an unusual degree of loyalty. Here are some of their comments from the Reader Survey

“love it!”

“Thank you for your efforts. I have never written in, but read your blog religiously.”

“Really enjoy your work. I like its accessibility, informative nature and your willingness to utilize humor.”

“Keep it coming! I like to read your tales of the wine world and enjoy your commentary.”

“You’re doing a great job! We make your blog a must-read for all our new employees.”

“I just wanted to thank you for your prolific blogging + books that I have thoroughly enjoyed over the years. Keep up the great work!”

“Really enjoy the blog. The topics you bring up are typically interesting and insightful for someone in the business and your honesty and passion come through clearly.”

Cost of advertising

-       $250 per month for a Square Tile Ad (167 x 167 pixels)

-       $400 per month for a Long Rectangular Ad (167 x 334 pixels)

-       Add another $75 per month for top, #1 Premier Position placement above My Books

-       20 percent discount for a six-month advanced payment commitment [depends on size and position]

-       No extra charge for advertiser-supplied ad. If we design, the cost is additional $100 for Square Tile and $150 for Long Rectangular. For revisions, similar rates apply.

Who should advertise on steveheimoff.com

-       wine stores and chains

-       wine industry service providers

-       wine industry tech providers

-       publishers

-       spirits producers

-       beer producers

-       regional or national winery organizations

-       the travel and leisure industry

-       hotels and resorts

-       restaurants and chains

-       cruise ship lines

-       luxury goods producers and vendors

How to contact steveheimoff.com

Phone me at 510-893-7479, or email me at steveheimoff@comcast.net