When I began writing about wine in the 1980s the “celebrity winemaker” had not yet been invented. I use this verb “invented” deliberately, in the sense that it was the media that came up with the concept that the guiding hand behind a great wine or, more accurately, a series of great wines must be a “genius” winemaker, the way Thomas Edison or Steve Jobs was a genius in his field.
It’s odd, because for hundreds of years the world had enjoyed great wine (Bordeaux, Burgundy) whose winemakers were unknown. Credit had used to be given to the winery and/or the terroir. Suddenly, by the 1990s, writers were proclaiming this or that winemaker as “stars” and, the ultimate accolade, “superstars,” almost as though the vineyard and its terroir were irrelevant.
Tom Wark recently opined intelligently on this topic, and included a list of superstar winemakers, from olden times to today, whose names make them as famous (in our little world of wine) as rock stars or movie stars. His theory is that this celebration of the winemaker continues today because “[W]e live in an age of self promotion and elevated promotional opportunities,” which surely is the truth; and, given this current zeitgeist, the media loves nothing more than to elevate someone to the pantheon of “star.” And, after all, a magazine can give a big award to a living winemaker and bask therefore in her glory!
I’ll just add to Tom’s trenchant analysis that I think today people want more of a personal connection with the winery and winemaker. They didn’t used to: Lafite and Latour became famous despite no one knowing anything about who made them. Even here in the U.S. a wine like Beaulieu Private Reserve was famous before many people had heard of André Tchelistcheff. But the advent of the modern media and the Internet in particular has given people the ability to know more about their wines and other things, and they want to know everything about these celebrated vintners behind the brands. Call it the People-magazinization of the industry.
I would think this phenomenon creates some difficulties for shier winemakers who don’t really enjoy all the fuss of public appearances and endless schmoozing with adoring fans. They may find that their reticence has economic consequences. Nowadays it’s so important for vintners to hit the road for winemaker dinners and tastings with important clients, such as sommeliers, merchants, writers and even distributors. These people are called “gatekeepers” or “tastemakers,” for it is they who decide what is sold (on wine lists and store shelves) and what isn’t. This gets us into the intricacies and difficulties of the distribution system, which is so infamously replete with problems; gets us, also, treacherously near to that Holy Grail of the modern wine industry, direct-to-consumer purchasing, through wine clubs and the like. DTC may indeed be the solution for the small winery that finds it difficult to get picked up by the large distributors, but DTC is not the end-all and be-all of sales: winemakers still have to get their faces out there, whether via You Tube, the winery’s blog or what have you.
Once upon a time (I’ll revert back to old Harry Waugh), the gatekeepers traveled to the wineries. These days there are simply too many wineries for gatekeepers to go to, even such well-traveled ones as Jancis Robinson; they can visit only the smallest proportion of properties in any given appellation. So, in an version of the old saw, “If the mountain won’t come to Mohammed then Mohammed must go to the mountain” (attributed to the 17th century statesman and essayist, Francis Bacon), today’s winemakers must go to the tastemakers and show them what they’ve got. This assumes that the tastemakers themselves are fair and honest. The worst thing a tastemaker can do is to be biased, either for a winery they’re impressed by, or against one they assume cannot be top tier. You’d think it was hardly possible for someone in the powerful and sensitive position of being a tastemaker to be biased, but guess what? There is bias out there, ranging from overt to subtle–and sometimes the tastemakers themselves don’t even see the beam in their own eye (Matthew 7:1). If I were writing a Consumer’s Bill of Rights with respect to tastemakers, especially critics, I’d insist that all tasting resulting in a review be conducted under formal blind tasting protocols–or, absent that, that disclaimers be published alongside the reviews!
Now that I am a recovering wine critic, and one moreover who used to employ the 100-point system, I am perhaps in a unique position to talk about it, with all its pluses and minuses.
I have written time and again that the awarding of a point score is nothing more nor less than my impression of a particular wine at a particular moment of time. Tom Wark, at his Fermentation wine blog, puts this more clearly: a wine score is simply a way of “communicating the momentary impact of a wine on a critic’s mind.” It has always seemed to me that the public understands this (which is the important thing), while a stubborn cadre of writers/critics/bloggers does not. Tom’s analogy with “a ranking of the top 10 Second Basemen” in the history of baseball is perfectly apt, as would be a comparison of wine scores with, say, the Top Ten Movies of All Time–clearly not a scientific measure of precision, but someone’s personal take on film. And to accuse such a listing of being non-scientific is neither to detract from its usefulness nor to make perusing it any less pleasurable.
The 100-point system was not difficult for me to embrace because long before I got my job as California critic for Wine Enthusiast, I had subscribed to Wine Spectator (and worked there for a few years), and so had gotten used to a numerical rating system of 100 points (which, as I always remind people, is not really 100 points, because the different periodicals have different bases below which they don’t go. For example, at Wine Enthusiast it’s 80 points, so theirs is really a 20-point system. I don’t know how low Wine Spectator goes. I’ve heard of scores in the 60s, so theirs would be a 35-point system or thereabouts. Even the blogger Joe Roberts, who goes by 1WineDude, some time ago went to a A-B-C-D-F rating system that includes minuses and pluses, so it’s really a 13-point system (if I’m counting correctly). It’s clear that consumers want (or, at least, critics think they want) some immediate way of appraising the wine, aside and apart from the verbiage; and these various numerical schemes give them just that.
We all know that Robert Parker is justly famous for “inventing” the 100-point system, but in fact he was hardly the first to use point scores. Harry Waugh, whom I’ve been referring to frequently over the last week because I’m re-reading his delightful books, used a 20-point (although sometimes it was only a 10-point) system, but he may have been the first to use the word “plus,” which is a sort of half-point; for example, in a tasting of 1971 Médocs, he scored Haut-Batailley at “17 plus/20.” Why he didn’t score it simply 17 or 18 is beyond me, but in this case we have to infer that his wasn’t actually a 20-point system, but rather a 30-point system (since, if Haut-Batailley could fall inbetween whole numbers, then so in theory could any other wine). I never heard anyone criticize Harry Waugh for assigning meaningless numbers to an essentially subjective, aesthetic experience, but then, Harry had the good fortune to live and write in an era of civility, which is not always the case today.
I won’t miss working with the 100-point system, not at all, although I suspect there always will be a part of me that mentally assigns a number to every wine I taste, even though I’ll mostly keep that to myself. I’ve nothing against just enjoying a glass of wine, providing, of course, it’s a good wine; but I do like putting the wine into the context of all the other wines I’ve had the opportunity to taste in my lifetime. How much more enjoyable it is to be able to single out a wine for special praise than merely liking it, as one has liked thousands of other wines. That’s part of the love of wine, too: having your mind blown. A wine that blows my mind is one that scores in the high 90s, maybe even a perfect 100 points.
I suppose that as time passes I may have some other thoughts about wine scoring but for now, my thinking hasn’t changed from before-Jackson Family to afterward. I still think that wine critics are needed in order to help the general public wade through the tsunami of wine that washes over us every day. I still think that not all critics are equal: Some are more credible than others, and just because someone has the right and technical ability to get their views out there on the Web doesn’t make those views worthwhile. I still think the 100-point system is a pretty good one, at least as good as any other number- or letter-based system, and possibly better since it’s more nuanced. I still think the job or career of wine writing is a noble one whose antecedents stretch proudly back into time. I still think wine is God’s gift to humankind, although a properly-timed vodka martini is not to be dismissed! And I remain grateful that this country has gone from one of woeful ignorance about fine wine when I started out, to a wine savvy nation where quality is the highest it’s ever been.
We’ve done a lot of talking over the years, in this blog and throughout the social media sphere, on the topic of careers. The main question–given the rapid influx of wine bloggers–has been how to monetize those blogs. We’ve heard from “experts” of every stripe about SEO and ROI and all that, but the issue never really was resolved. I mean, nobody yet knows how to “monetize” a blog, do they?
And yet it seems to me that, with the benefit of hindsight, we now can see that this question wasn’t the right one to be asking. The right, and bigger, one was, how are the careers of wine critics evolving in the second decade of the third millennium?
To answer it, we need to understand a little history. To have “a career as a wine critic” made no sense at all until sometime in the 1970s and 1980s, when America finally became enough of a wine-drinking country to warrant the emergence of a cognoscenti who had the time and intellectual curiosity to study wine and then present themselves as arbiters of taste to the multitude of consumers who suddenly found themselves overwhelmed by excessive choice.
(I’m talking about here in America. In Britain, you could always go to work for an auction house, the way Michael Broadbent and Harry Waugh did.)
There may have been a handful of critics who actually made a living writing about wine before the late 1970s, but it was primarily limited to reporters in big cities, like New York and Los Angeles. And even then, these reporters weren’t allowed to write exclusively about wine. When Frank Prial was given the “Wine Talk” column at the New York Times, in 1972, he was still expected to–and did–cover the news. There simply wasn’t enough demand for a full-time wine reporter back in those days.
The Golden Age, as it were, of wine writing as a career really began in the mid-1980s, when Wine Spectator was picking up steam and Parker had launched The Wine Advocate. Tens of thousands of newby wine lovers, overwhelmingly Baby Boomers, subscribed, making Parker and Mr. Shanken wealthy men. Other entrepreneurial types, including my former employer at Wine Enthusiast, took note, and launched their own publications; meanwhile, more and more big city newspapers started up wine columns. With all those pages to fill up with content, a hiring spree began, and more and more people, including me, found themselves paid (albeit not much) to write about wine.
This Golden Age probably reached its peak some time ago. Early-warning signs were the Los Angeles Times’ cessation of having a full-time wine writer, the recent decision of the San Francisco Chronicle to scale back its wine and food section, and the tendency at wine magazines to hire independent freelancers to write for them, instead of full-time writers (thus, without healthcare and pension benefits). Making a decent living writing about wine became harder and harder as the 21st century dawned.
We come now to two recent developments that may shed added light on the situation. First has been my own transition, which most of you are aware of. Then came yesterday’s stunning announcement that Wilfred Wong, the longtime Cellarmaster at Bevmo!, has left that company to be “Chief Storyteller” for wine.com.
I’m told that, when the press release announcing my own job switch went out, lots of jaws dropped. Mine didn’t, of course–but it certainly did when I read the news about Wilfred. It immediately started me thinking, what does this mean?
That meaning is inherent in cultural phenomena, no matter how obscure, has been observed by semioticians, including Umberto Eco. Marshall McLuhan and Roland Barthes. For example, we can see, in the movies about invasions by space aliens that thrilled American kids in the 1950s (think “Invasion of the Body Snatchers” and “The Day the Earth Stood Still”), direct reflections of the paranoia and xenophobia Americans felt at that early stage of the frightening Cold War between the U.S. and the Soviet Union, both armed to the teeth with thermonuclear weapons. The interpretation of such films on a meta-level actually reached the point where some observers perceived analogies between “The Day the Earth Stood Still” and the New Testament.
I similarly see meaning in what has happened with Wilfred and me in the last two weeks, although since we have not yet had the benefit of hindsight, it’s more difficult to parse out its precise parameters. But this much is clear: the wine industry, for the first time ever, seems to be expanding into newer areas in which wine writers are seen, by employers, to possess skills far in excess of “mere” wine writing and reviewing. Over the course of decades of work, a wine writer necessarily is plunged into the complexities of marketing, public relations, brand building, tier construction, image making, understanding consumer behavior, social media, labels, closures, and analyzing such things as why certain new brands soar to stardom while others don’t, why some star brands become eclipsed over time, how an eclipsed brand can re-establish itself (or not), and how a brand that’s doing well can remain relevant in the face of increasing competition, both domestically and from abroad.
These are broad and sophisticated skills. It’s not that a wine writer sets out to study them; it’s that he or she necessarily absorbs them during the course of performing one’s job.
Both Wilfred and I have been doing this for many, many years. In fact, during a conversation I had the other day with a friend, I found myself telling him (to my own surprise) that I feel like I’ve acquired the equivalent of a pH.D. or three, in all the areas I described above. It seems clear that my acquisition by Jackson Family Wines, and Wilfred’s by wine.com, both occurred, at least in part but to a great degree, because those companies appreciated that we have become generalists with a wide degree of knowledge of how this industry works–whereas an employee hired out of business school with an MBA or a degree in marketing or communications lives in a sort of bubble, where the horizon is limited by the contours of her own speciality.
What is the take-home lesson now that writers are being respected for having hard-to-define, but unmistakable, talents, beyond writing and good palates? To me, it’s that the wine industry has entered a new era of sophistication, more akin to industries like high tech and entertainment than to old-fashioned ones, like the wine industry used to be. The 1980s and 1990s may have been a Golden Age for wine writers, but it was (we can see on reflection) a time of some stagnation for the industry at large, which sat by as other industries understood the importance of global communications in the global village. The wine industry, by contrast, was content to depend on an older model that was dissolving right before its uncomprehending eyes.
I don’t know exactly what Wilfred’s duties will be–chances are his new job, like mine, will evolve. But what his title, Chief Storyteller, implies is that wine.com sees him as a generalist-expert, with a solid understanding of the industry in all its aspects, and the ability to connect with people through the written and spoken word. I don’t have a complete handle on what this means, but it surely means something.
It is altogether fitting and proper (as Abraham Lincoln said in another context, in the Gettysburg Address) that the last wine review I shall ever write for Wine Enthusiast should have been for a Williams Selyem wine.
It was the 2012 Papera Zinfandel, which I reviewed on Monday. I did not deliberately hold it for the very last. But I did have a thought somewhere in the back of my mind that the culmination of more than twenty years of reviewing should be a special wine.
Had I had an unreviewed sparkling wine of quality, I certainly might have considered it; but I didn’t. Nor was there a proper Cabernet Sauvignon or Pinot Noir. That left the Wiliams Selyem Zin, and what a wine it was. Bob Cabral has had a particularly successful series of vintages with that Russian River Valley bottling; the 2012 was one of his best.
But it wasn’t merely the quality of that Zin that made it a fitting toast to a celebrated departure. It was my admiration for Williams Selyem itself, and for Bob. I don’t have the longest experience of him among wine writers: others knew him, and enjoyed tasting the wines of Williams Selyem, long before I. We met around 2001, if I recall correctly, when I was writing A Wine Journey along the Russian River, in which he looms large. I remember with particular fondness sitting with him, in his cluttered little office at the old winery, on Westside Road, as he assembled the first-ever vintage of Neighbors, the blend of vineyards the winery sources from the Middle Reach of the Russian River. I felt privileged then to be asked for my opinion. I doubt that Bob seriously took anything I said into account for the actual blend, but it was terribly kind, and flattering for him to go through the motions.
A few of us tried the other day to estimate how many wines I’ve reviewed over the years. I honestly don’t know. Probably in excess of 60,000, possibly far greater than that. I don’t think Wine Enthusiast’s database, in its current incarnation, goes back that far. Of course, if you throw in all the wines I’ve tasted unofficially, the number has got to be around 100,000. And yet here I am, still standing, in good health, not alcoholic. Perhaps all that reseveratrol will yet come in handy.
People ask me how I feel, leaving the magazine for my new gig. The thoughts and emotions, as you might expect, are complex, but two stand out: one, that after 25 years as a wine writer (and always a freelancer; I was never a real employee), it was time for a change. And two, that my new job, at Jackson Family Wines, is a big one that requires a lot from me, and I take it all with a sober sense of responsibility. Aren’t you excited? people want to know. I tell them that excitement isn’t the word I’d use. I’m excited when I get to go to a Giants game, with great seats and Lincecum pitching. I’m excited when, after some time on the road, I come home to see Gus again. (And Gus is always excited to see me!) But “excited” doesn’t seem to have the proper gravitas for this occasion.
What will I remember most about being a wine critic? For sure, the kindness, respect and friendliness people in all walks of the industry have shown me over the years. I always felt the need to keep a kind of reserve; while I’m by nature affectionate, I thought that my position mandated a certain distance. I did not want to get too close to people whose wines I might have to give bad scores to. This business of how close to get to winemakers whose wines you’re reviewing must be on the mind of every critic. But it is no longer something I need worry about.
I think also of the wonderful opportunities I’ve had to explore every nook and cranny of our beautiful state of California and its wine regions. I’ve written before that I never saw a wine region I didn’t fall in love with, from the austere Santa Maria Valley to the bucolic glories of West Dry Creek Road, from the sheer drama of Highway 29, with its parade of famous wineries, to the curvaceous hills of Happy Canyon and the insanely wild mountains of Fort Ross-Seaview. To have experienced all this, often under the tutelage of local winemakers who taught me about the terroir (occasionally from a helicoper), has been undiluted joy.
And then there were the wines themselves. Not too many 100 pointers. Wine Enthusiast took a position, with which I largely agreed, not to be too profligate in handing out the ultimate accolade. Certainly, we can debate whether or not a 98 point wine might “really” have been worth 100 points (or vice versa), but that would be a waste of time, the point being that I’ve had more great wines than anyone can reasonably expect to have in a lifetime. Yet, somehow, that never spoiled me. Before I was a wine critic I drank Bob Red and White, or Gallo Sauvignon Blanc in 1.5s, or inexpensive Chianti, Médoc, Côtes du Rhône or anything else I could afford: and I was a happy man. The splendor of wine, it seems to me, lies in the beverage itself, its profoundly tongue-loosening and restorative qualities and affinities for food, and not in the web of fantasy we weave around it, in our imaginations.
Anyhow, I called this posting an “epitaph.” It is that, for my wine reviewing career, but it’s also a birth, for my new one. L’chaim!
At a blind tasting of all of Bill Harlan’s 2005 wines, held in 2008, I once rated The Matriarch higher than Harlan Estate itself.
The tasting was held, at my request, at Harlan’s lovely stone estate winery, in the hills above the Oakville bench. Seven wines–Harlan Estate, The Maiden, The Matriarch, and and 4 BONDs–were wrapped in tin foil and arranged on the big wooden table. After the tasting, which I did alone, Bill came back and we discussed my results. Needless to say, he was, shall we say, bemused by my favoring Matriarch, which was the least expensive of all the wines. (I’m told he still has a copy of my reviews on the wall of his office.)
Segue to Winston Lord. In the early 1970s, he was special assistant to Henry Kissinger, then President Nixon’s National Security Advisor, and as such, played a key role in planning Nixon’s historic trip to China and meeting with Mao Tse-tung. Lord reflects, in the book “Nixon: An Oral History of His Presidency,” on the psychodrama of Nixon being ushered into The Presence of Mao. “With a great historical figure [like Mao], there is the danger that you will be impressed by personal charisma and presence because you feel you ought to be,” he said. Even the President of the United States of America, Lord suggests, became a different person before the world figure of Mao.
The parallels between meeting Mao and tasting Harlan wines should be obvious. You can rejigger Lord’s quote this way: “With a great, historical wine [like Harlan], there is the danger that you will be impressed by its renown and presence because you feel you ought to be.” And then, of course, in most cases, you are, despite taking any psychological precautions you think will even things out. Every wine critic knows this. If you’re tasting Mouton-Rothschild at the chateau in Pauillac, your perceptions are altered in ways you might not even recognize. You can try to shift back to neutral ground by telling yourself, “Although I know where I am and what I’m tasting, I can be objective,” and perhaps you actually believe that; but it’s very, very difficult, and it may ultimately not even be possible.
Why should Harlan Estate be better than The Matriarch anyway? The former, in case you don’t know, is exclusively from the Oakville vineyard around the winery. The Matriarch is a “second wine” of BOND, which is the label for a series of single-vineyard bottlings from around Napa Valley which Bill Harlan contracts with but does not own. All of the BONDs are very great wines, farmed meticulously to Harlan’s standards, and made in a similar style to Harlan Estate. Even allowing that The Matriarch’s lots have been ajudged (by Harlan’s blending team) to be not up to snuff for the main BOND wines, keep in mind that this is just the team’s opinion; and we know, from experience and common sense, that a single-vineyard Cabernet may have divots, or slight defects (not faults) here and there, which wines from other vineyards may compensate for.
Keep in mind, too, that at the level of a Harlan Estate, price is almost solely determined by the market. It has little or nothing to do with the costs of production (admittedly high); at some point, consumer demand takes over. Consumer demand for all of Harlan’s wines is high, but it is highest for the Estate, hence its superior price. But the last time I checked, consumer demand does not necessarily correlate with quality. So we’re really dealing with some very subjective, personal issues here.
Which gets us back to Winston Lord’s observation about meeting Mao. The key phrase in his quote, I think, is “because you feel you ought to be.” Tasting Mouton, or Romanée-Conti, or Harlan Estate, or anything of that ilk, even the most famous taster in the world can be forgiven for feeling that he “ought to be” impressed. The question consumers should ask (at least, those who care about wine critics) is, To what extent is this “ought to be-ness” reflected in the critic’s reviews? If you have a critic who reviews all of Harlan’s wines every vintage, and consistently gives his highest scores to them in order of price (Harlan Estate highest, the Maiden and the BONDSs slightly lower, The Matriarch the lowest), then you might well have reason to arch an eyebrow and wonder what’s going on. It could be that Harlan Estate always is the “best” (again, whatever that means), but it also could be that the critic, tasting openly, either is (a) impressed by the wine’s charisma (for which we should deduct 2 or 3 points from the score) or (b) merely trying to be consistent with his past reviews. The consumer really has no way of knowing which it is.
What is a “profound” wine?
Lettie Teague indirectly raised this question in her recent Wall Street Journal profile of Joe Salamone, the wine buyer at Crush Wine & Spirits, which is in midtown Manhattan. Teague’s column was, in part, about the language people use to describe wine; Salamone, referring to a particular Savoie red, liked it “for its freshness and structure, although,” he added, “it’s not a profound wine by any means.”
Whatever does that mean?
The word “profound” pops up time and again in formal descriptions of certain (usually well-known) wines. Someone on Wine Beserkers, writes that “you can sum up [Romanée-St.-Vivant] in just a few words (fruit, five-spice, and satin–there, done)–but it is still a profound wine because its form is beautiful even though it’s not complicated.” K&L Wine, down the freeway from me in Redwood City, uses the p-word in its newsletter with almost profligate frequency: a 2003 Ausone is “profoundly concentrated,” a Branaire-Ducru of the same vintage “profound,” while, on the other hand, quoting Parker, the ’83 Suduiraut is “not as profound as the other 1983s…”. Our friend Matt Kramer has described the Pinot Noirs of the [far] Sonoma Coast as being among “the most profound Pinot Noirs grown in America…” while even a modest Sherry, an Amontillado from Tio Diego, is anointed with profundity in the British financial magazine, Money Week, where it’s described as “iconic and profound.”
These different writers seem to be describing the same thing, but from the consumer’s point of view, it’s hard to know what it is they’re talking about. How can a wine be “not complicated” and yet “profound”? Can a Sherry be “profound” in the same way as Ausone? Are there degrees of profundity? And what is the monetary value of “profundity” in a wine compared to one that’s merely very good without being profound?
No wonder wine shoppers get a little crazy.
I myself am no stranger to the p-word. I called the aroma of a B Cellars 2008 Beckstoffer To Kalon Cabernet “profound in black currants and cassis,” and also described as “profound” the tannins on a 2008 Cabernet, the PerryMore (also from Beckstoffer ToKalon). Clearly we writers are trying to communicate something important when we use this word to describe a wine or some aspect of it. I italicize this phrase deliberately, for it raises another question: Can individual parts of a wine be profound, while others aren’t? If, in fact, a single part (structure, aromatics, tannins) is profound, does that then raise the entire wine (which is the sum of all its parts) to profundity?
You can say that these are just angels-dancing-on-pinheads debates, fit pastime for indolent Jesuits, and in part, that’s right. But it matters, at least to those of us who take the art of wine writing seriously.
We know certain things: to call a wine “profound” is probably the highest accolade you can give it. Writers do not and should not use the word promiscuously. We know, too (or at least we hope), that when a writer calls a wine “profound”, it’s because that writer has experienced a great many great wines over a long period of time, and therefore knows what he’s talking about. If Joe Blow, who’s been writing about wine for a year or two, says a wine is profound, one is entitled to doubts. Perhaps he read an established writer use that word, was impressed, and is trying it out for himself. (By the way, it’s no criticism of young wine writers to say they’re still trying to find a style.) If on the other hand a seasoned professional who’s experienced great wine for decades calls a wine profound, our ears prick up. Mine do, if it’s a writer I respect.
I associate profundity in California wines chiefly with Cabernet Sauvignon and Pinot Noir. I don’t particularly want to rehash the debate over what constitutes a “noble” wine, because then we’d have two words–noble and profound–to define, rather than only one, thus muddying the waters even more. But a great Pinot Noir or Cabernet is where I typically (if rarely) find profundity. I have had white wines that were profound, but they weren’t from California. As much a fan as I am of great California Chardonnay, I wouldn’t call it profound. (I hope someone doesn’t plow through Wine Enthusiast’s database in search of one or two times I might have. If you do that, you have way too much time on your hands!) California Chardonnay can be sexy, opulent, dazzling, amazingly rich–but profound, it ain’t.
Last question, re: Salamone’s quote about that Savoie. If you like a wine, a lot, and it goes really good with the food you like, and it satisfies you in every way, but it’s “not a profound wine by any means,” should that bother you? Of course not. I’m reaching for an analogy, but the experience of a profound wine is like going to the Metropolitan Museum of Art and seeing all those Rembrandts and El Grecos. That’s not an everyday experience. That’s an experience to heighten your senses and delight you with great art. But you can’t live in a museum, nor would you want to, I should think.