There’s a million reasons, of course, but one that’s interested me for years is why they’re willing to pay a premium for some wines and not for others. And in some cases, a huge premium.
The plain and simple fact is that a $1,000 wine isn’t ten times better than a $100 wine or 20 times better than a $50 wine. In fact, you could make a strong argument (which I guess I’m making now) that, once you get above a certain price, there’s less and less difference between wines. That $500 bottle of Napa Valley Cabernet Sauvignon isn’t necessarily better than a $50 Napa Cab.
We have to define what “better” means, though, before we can proceed. By “better” I mean the wine’s hedonistic or organoleptic or purely sensory qualities: the flavors, the way it feels in the mouth, the finish. In a great winemaking region such as Napa Valley, where the overall quality is as high as anywhere on earth, the consumer can rightfully expect a certain standard of excellence once the wine gets to, say, $40. This is why you can make a blind tasting and often a more modestly priced Cab will win.
Which returns us to the question: If the $500 Cab and the $50 Cab are so alike in objective quality, then why would anyone in their right mind buy the former?
Well, you have divined the answer, haven’t you, dear reader? It’s because, when it comes to paying these astronomical prices, there’s nothing objective whatever going on in the buyer’s mind. It’s all subjectivity.
How does this subjectivity work? We get a hint of the mechanism by reading this description of a tasting set up by a crafty Frenchman, Frédéric Brochet, who fooled a bunch of so-called connossieurs. “[He] decanted the same ordinary bordeaux into a bottle with a budget label and one with that of a grand cru. When the connoisseurs tasted the ‘grand cru’ they rhapsodised its excellence while decrying the ‘table’ version as flat.”
If you’re a regular reader of this blog, and of wine news in general, you’ve no doubt heard enough of these kinds of experiments to know that they demonstrate the point I’m trying to make: Your experience of the wine all depends on what you think you’re drinking.
My goal today, though, isn’t to reiterate this point, but to try and rehabilitate the reputations of people who routinely get fooled in these tastings, and to show that they’re not total idiots, and you shouldn’t condemn them as such. Instead, their very failure to perceive reality illustrates one of the best reasons to drink fine wine: because it satisfies, not just the senses, but the intellect.
When I taste Lafite Rothschild, for example, and I know what it is (nobody tastes Lafite blind), I have to admit my soul lights up. I get excited. I pay very careful attention, because this is, after all, Lafite. I know the back-story: First Growth of Bordeaux. Ancient history. One of the greatest red wines in the world. Thomas friggin’ Jefferson loved it. My reaction similarly would be the same as, say, being given the Koh-i-Noor diamond, as opposed to costume jewelry. If you gave me the Koh-i-Noor (you’d have to wrestle it away from Queen Elizabeth first), you just know I’d stare at it and bring it up to the light and look through it and ogle it and go ooh and ahh and remember that moment forever. Now, on my own, I’m sure I couldn’t tell the difference between the Koh-i-Noor and a cubic zirconium from QVC, but that’s precisely the point: in our little thought experiment, I do know the difference. And that makes all the difference.
This subjectivity explains why wines of equal or almost equal quality may vary so widely in price. The pleasure of drinking Lafite consists of far more than merely what the wine tastes like. This is something that’s hard for outsiders to understand, but which is easy for a wine geek. To think that you’re in a limited circle of people privileged to taste something as exclusive and expensive as Lafite boosts your love and appreciation of the wine. This may sound snobbish to some people, but it’s perfectly understandable. It’s occurring in the brain, the seat of thinking and understanding; and pleasuring that part of the cerebral cortex is as important as pleasuring the senses, maybe even more so.
So I’m arguing for some understanding for these poor schlemiels who get caught in these wine tasting entrapments. It could happen to you, it could happen to me, and in fact, it has. What it says about wine isn’t that it cheapens the experience or levels the playing field, but that it elevates wine tasting to a fine art whose appreciation requires knowledge and understanding. As the physicist/mathematician, Freeman Dyson, observed, “Mind and intelligence are woven into the fabric of our universe in a way that altogether surpasses our understanding.” What we think is, for each of us, reality; it’s our collective thinking that elevates Lafite to Grand Cru-ness.
It was old friend’s day at yesterday’s Bordeaux tasting, sponsored by Maisons Marques & Domaines. Not only was the wonderful Xavier Barlier there to greet me, but I ran into Fred Swan and Wilfred Wong, so there was also some nostalgic recollecting. But not too much—we were there for the wines.
I didn’t taste everything, but here are my abbreviated notes. [All retail prices are my own estimations, based on wholesale price.] As you can see, you can take the wine critic out of the game—but you can’t take the game out of the wine critic!
Chateau d’Armailhac 2010 [$120]: Great Pauillac structure on this 5th growth; firm, dur. Glorious stuffing, all black currants. Very complex and mouth-filing, a very good wine. Drink 2022 and beyond. Score: 95.
Chateau d’Armailhac 2000 ($175). A little lacking in depth, but with plenty of charm. Very pure and refined. Drinking beautifully now with, say, a fine grilled entrecote. Score: 91.
Chateau Clerc Milon 2010 ($200). Great depth, a real beauty, but so tannic. Heaps of blackberries and cherries. Fabulous acidity. Will make a great bottle after, say, 2022. Score: 93.
Chateau Clerc Milon 2006 ($170). Not a big wine, in fact a little thin. But it’s delicate and refined. Drink up. Score: 88 points.
Chateau Palmer 2006 Alter Ego de Palmer ($175). Fleshy, meaty, with blackberry and black currant flavors as well as a bacon fat, truffly richness. But very tannic. Seems best opened in the next few years. Score: 88.
Chateau Palmer 2004 ($320). A dramatic wine, in the midst of an evolution and not showing well right now. Neither hard nor soft, but the tannins are strong and there’s plenty of elegance. With lots of fruit, it should develop after 2020. Score: 90.
Chateau Palmer 1999 ($475). A gorgeous wine and a great success for the vintage. Surely approaching its peak now. So supple and rich in sweet cherry pie filling, with wonderful acidity and tannins. Silky and absolutely delicious, a standout in this tasting. Score: 96.
La Parde de Haut-Bailly 2008 ($39). Solid, masculine, still with hard tannins. The vintage was not great but the wine has good fruit and will drink well in, say, 5-6 more years. Score: 88.
La Parde de Haut-Bailly 2010 ($50). Solid, a litte gutsy. Very dry and tannic, some rusticity. Not an ager, but a clean, well-made wine. Score: 88.
Chateau Haut-Bailly 2010 ($180). A huge wine, with dusty tannins and good acidity. Lots of fruit, with a pleasant, Graves minerality. Needs many years. Drink 2022 and beyond. Score: 94.
Chateau Haut-Bailly 2003 ($110). The wine is showing considerable evolution, with the fruit revealing secondary notes. Still some tannins to shed. A good wine that should open further by 2018. Score: 90.
THE FOLLOWING WINES ARE FROM CHRISTIAN MOUEIX’S PORTFOLIO AND WERE POURED BY CHRISTIAN.
Chateau de Sales 2010 ($37). A lovely wine, round and feminine. Oodles of black currants and cassis, so sweet and tender. Significant tannins, but it’s soft enough to drink now and through 2022. A great value in a Pomerol. Score: 92.
Chateau Certan de May 2008 ($115). A hard wine, with big, tough tannins, but some lovely fruit. Tons of black currants and minerals. Needs time. Give it another ten years to come around. Score: 93.
Chateau Certan de May 2010 ($190). Far greater depth and complexity than the 2008, in fact twice the wine. Such opulence and craftsmanship. Very fine, balanced and elegant, but young. Wait until 2025, for starters. Score: 95.
Chateau Hosanna 2010 ($275). For me, a bizarre wine. Too oaky. Incredibly strong, spicy, black currants, chocolate nibs, anise. California style, fat, opulent. It is said this wine needs a great amount of time to come around, but I would not take the gamble, especially at this price. Score: 87.
Chateau Hosanna 2004 ($NA). Same style as the 2010, a big, oaky, New World-y wine. Beginning to show its stuff, but still nowhere near ready. I scored it 91 points based on potential.
Chateau Lafleur-Gazin 2007 ($45). A rustic wine, hard around the edges, but good fruit. Ready to drink now-2015. Score: 86.
Chateau Magdelaine 2008 ($105). Soft, fleshy, what you want a Saint-Emilion to be. Mainly Merlot, with lots of red cherries and red currants and a lovely mouthfeel. Needs time. Drink after 2020. Score: 93.
Chateau Puy-Blanquet 2011 ($27). A nice wine, with some lovely fruit, but for me, too sharp in acidity. I said this to Christian and he remarked, “Well, the vintage…”.
Le Petit Mouton de Mouton Rothschild 2007 ($300). This junior Mouton is delicious in black currants and cassis, although it lacks the power of the Grand Seigneur. Drink 2019 and beyond. Score: 91.
Chateau Mouton Rothschild 2005 ($950). Possibly it was just me, but this wine wasn’t showing well despite the vintage’s reputation. Primary fruits starting to evolve, but it’s a bit raw. But you have to give it the benefit of the doubt, especially considering the stellar reviews the wine has received from top critics. Undoubtedly it is going through an awkward phase. I did not rate this wine and would like to taste it again from another bottle.
Chateau Mouton Rothschild 2010 ($1500). An awesome wine, huge, magnificent, clearly a Great Growth. Masses of black currants, perfect oak, gorgeous acids and tannins. Will improve for decades. This was so stunning I swallowed rather than spit. Potentially a perfect wine. Score: 99.
To San Francisco today for a Bordeaux tasting, at Wine & Wall, the interesting space just south of Market, near the Embarcadero, that’s such a hotspot of a neighborhood. I know little about the event, except that it involves the following wines:
Château Hosanna 2004 | 2010
Château Certan de May 2005 | 2008
Château Magdelaine 2008
Château Haut-Bailly 2003 | 2010
Château Mouton Rothschild 2005 | 2010
Château Pichon-Longueville Comtesse de Lalande 2006 | 2010
Château Ducru-Beaucaillou 1995 | 2003
Château Palmer 1999 | 2004
which of course makes it pretty compelling.
I haven’t paid much attention to Bordeaux for years, overwhelmed as I was with California wine, although I do follow, at a distance, Bordeaux’s fortunes in the trade pubs. The question for Bordeaux, it seems to me, is whether it can hold onto its glorious reputation among a new generation of wine lovers. In Bordeaux’s favor is the old maxim—Newton’s first law of motion, actually—that an object in motion will continue in motion at the same speed and direction unless acted upon by an unbalanced force. The object in this case obviously is Bordeaux sales, which have continued in motion for many centuries. It can be argued that Bordeaux’s popularity threatened to become unhinged in the 1960s and 1970s, but that Bob Parker came along at the very moment when Bordeaux needed a boost, and a serious one at that; and that is exactly what Parker gave it, with his triumphant review of the 1982 vintage. It can be equally argued that, now that Parker is receding from the scene, the props are disappearing from Bordeaux’s stage, leaving it increasingly bare. We shall see.
I, personally, can see no reason why Bordeaux logically should hold onto its reputation. Worldwide competition has narrowed their appeal; high prices make most consumers look askance. Just this morning, Harpers, via Wine Business.com, reports that the chateaux are already discounting their 2013s, as “Buyers [show] a continued lack of confidence” in the Queen of Wines. Then, too, 2013 was supposedly “the most difficult” vintage in a long time, and Bordeaux consumers are notorious for being vintage-sensitive. This is so unlike the situation in California, where vintage matters far less. It may not be true, as long alleged, that “Every year is a vintage year in California,” but surely vintage differences here—even between an iffy year like 2011 and a superb one like 2012 and (we think) 2013—are more nuanced.
Anyway, I’m looking forward to renewing my acquaintance with the wines of Bordeaux. I’ll be looking for any hedonic pleasure I can find, since pleasure is what I want wine to provide. I’ve reached a point where I can’t really make excuses for a young wine that’s too tannic to enjoy, under the theory that all it needs is 10 or 20 years in the cellar to be drinkable. I’ll pay particular attention to the 2010s, which Parker rated so highly. The ‘03s and ‘04s fared less well, reputationally, but then there are the ‘05s, which for Parker at least was a stellar vintage.
I quote Parker! Yes, now that I’m a “civilian” with no particular allegiance to any publication, I see no reason not to, at least where Bordeaux is involved. Like many people, I rely on the advice of critics, in my selection of movies to see, restaurants to patronize, tech gadgets to buy, and Parker still seems to be the authority when it comes to Bordeaux. I will report on the results of today’s tasting tomorrow. Then I’m off on my first official visit for Jackson Family Wines: a couple days hanging out at the Panorama Vineyard, in the Arroyo Seco, and meeting with Carmel Road’s winemaker, Ivan Giotenov. I’ll be staying at the Inter-Continental; if you’re in the area, give me a shout.
I drank a very nice wine from Argentina last night, Michel Torino 2013 Don David Finca La Primavera #3 ($23), made from the Torrontes grape. It was quite delicious, offering layers of lime, quince and tangerine, with wonderfully brisk acidity, and while there was a honeyed richness, the finish was absolutely dry.
After 25 years of tasting mostly California wines, I now have the time to branch out. When I tasted that Don David (not blind!), my first thought was to compare it to what I know best: California. Had you given it to me without telling me what it was, I might have guessed Pinot Gris—or Sauvignon Blanc—possibly Chenin Blanc–but not quite. It had oakiness, but in a balanced, low-key way. Gorgeous acidity, too, mouthwatering and clean. There was minerality, but also something vegetal, not in a bad way, but in a wonderful way. I know this sounds weird, but it reminded me of lightly salted cream of broccoli soup. What’s not to like about that?
I liked it so much I looked to see if it had been reviewed in Wine Enthusiast, and there it was. The review was by my former colleague, Mike Schachner, who covers South America and Spain. He gave it 89 points and wrote: “This single-vineyard Salta Torrontés is virtually as good as it gets for the variety. Pure lychee, lime and mineral aromas precede a crisp, focused palate. Flavors of steely citrus are chiseled, while the finish is long and juicy. Drink prior to fall 2014.”
(Note: Salta is a region in Argentina. I have no idea if the name if related to salt, but there was definitely a saline character to the Don David that added to its savory character.)
I always admired Michael’s palate, and I thought, Wow, he really nailed it. I, personally, might have mentioned the honey, since the impression of sweetness is, it seems to me, a vital one to convey to readers. But that’s just me. And I also totally supported Michael’s judgment that the wine is best enjoyed soon. Its delicate structure, and rich fruit will fall apart sooner rather than later.
I mention all this because I’m fascinated by the concept of consumers having so many multiple sources of wine reviews. In addition to all the major wine magazines and newsletters, we have, at last count, 1.3 gazillion bloggers who review wine, not to mention the people who write all those shelf talkers at supermarkets and wine stores. If I put myself into the shoes of the wine consumer trying to figure out what to buy, I feel total sympathy if they feel dazed and confused.
I wondered about Michael’s 89 points. For those of us who work (or used to work) the 100-point system, the biggest decision in our everyday job is whether to give a wine 89 points or 90 points. That is the dividing line between life and death. I don’t work in sales, but I’ve been told for many years that 90 points is the cut-off for many buyers. If you’re trying to sell a 90-point wine from a major publication, it’s not that hard. If it’s below 90 points, well, good luck.
Had I formally reviewed the Don David, blind (as I’m sure Michael did), I think I would have given it an initial rating of 89 points too. Let me try to explain my rationale. The message of an 89-point rating is “This is a really good wine. If you drink it under the right circumstances, it can be a fantastic wine. However, objectively, and tasted by itself under laboratory circumstances, it fails—by a hair—to rise to the standards of what I consider a wine worthy of scoring in the nineties.”
I don’t know the details of how Michael considers, or reconsiders, his scores, or how long he takes for each review. But once I had given that Don David an initial 89 points, I suspect I would have raised it to 90 points, maybe an hour or so later, because I liked it so much. I would have put it in the fridge and then, unable to stop thinking about it, I would have tried it again, and given it the extra magic point simply because it had fired up my imagination.
Is that fair—I mean, to give a wine a second chance or reconsideration? Maybe not. But it happens with all critics, whether they admit it or not. I point all this out simply to illuminate the somewhat capricious nature of critical reviews. A score is serious business, and should be considered so by readers. But it should also be taken into context for what it is: fungible. Today’s 88 can be tomorrow’s 92, tomorrow’s 100 can be yesterday’s 92. It all depends. But it’s also important to understand that critics have been known to “adjust” their scores to keep them consistent with past ones, and if you don’t believe that, there’s a bridge in San Francisco I’d like to sell you.
We did my annual tasting and seminar last week at the U.C. Berkeley Haas School of Business’s Wine Club, “we” being myself and Randy Ullum, K-J’s head winemaker.
I’ve long been a fan of Randy. I included him in my 2008 book, “New Classic Winemakers of California,” which I organized by the decade when the winemaker began his or her career. Randy was part of the 1980s section that also included (for good measure), Bob Levy, Heidi Peterson Barrett, and the brains behind Shafer, Doug Shafer and Elias Fernandez.
What a decade that was. I’ll write more about it soon, but for now, I just want to say how the boutique winery movement of the 1960s and 1970s might have fizzled out, were it not for the energy the Eighties gave it. Like a shot in the arm, you might say, with the brilliance of Napa Valley now being—if not joined, then at least other regions were permitted to co-star in the play.
What I admired then about Randy, and still do, was his ability to craft small-lot wines alongside something like Vintner’s Reserve. And not just any small lots, but really great wine. Randy’s also a humorous, affable guy, and it was obvious the future MBAs at Haas liked him. The laughed a lot more at his jokes than they did at mine!
The cool thing about hanging out with the Millennials /Gen Yers who comprise the Haas Wine Club is that they offer a window into tomorrow’s smart wine consumers. They’re also tomorrow’s well-to-do wine drinkers; an MBA from Haas School ain’t chopped liver! So it’s interesting to know what they’re thinking.
Most wine tastings and seminars are given for an older crowd: for example, the folks who pay big bucks to go to something like the World of Pinot Noir. They are more or less settled into their ways. They’ll go to a Burgundy seminar because they like and collect Burgundy. Their minds are made up, you could say; older drinkers are not as open as younger ones to new wines, or from places they may be unfamiliar with. This is why there’s no event in California called World of Pinotage or World of Trebbiano or World of Croatia.
But Millennials are wide open when it comes to preferences. That’s why they’re such a huge target for wine marketers, who believe that, if they can catch a fan at a young age, they’ve got a customer for life.
Randy tasted the group, which numbered about 60, through five various tiers of Kendall-Jackson Chardonnay, from Vintner’s Reserve up to small production, vineyard-designated bottlings. The students were eager to learn, asking lots of good questions. I know, from having done this class for the last 7 or 8 years, that among them, you’ll find varying degrees of wine knowledge. Some are absolute neophytes, while others have done a lot of tasting and reading. When you’re doing a seminar like that, you have to try and make everyone happy. In the case of the Haas School Wine Club, it’s never hard. They’re a very un-snobby bunch, but at the same time they’re there to learn. I would rather speak to people like that, who have few if any preconceptions about what’s good or bad, important or unimportant, and just want to soak up every bit of knowledge they can.
I never rehearse for such classes. What’s the point? I like to keep things impromptu, on the theory that what’s real is better than a canned speech. And besides, those kids’ questions keep it real. I don’t have any problem thinking on my feet, which is probably partly because I’m from The Bronx (if you’re not on your feet in The Bronx, you’re on your back), but also because I have a lot of thoughts in my head all the time about wine—or about the particular wine topics I’m interested in—so it’s easy for me to expound on them. Just don’t let me go on too long!
I covered the first part of the two-hour class; these Haas students always are interested in things pertaining to being a wine critic. Then Randy took over, and he was smart enough to realize that the class would be interested in some of the business-related aspects of the K-J company. So he intertwined talk about that, even while he presented a thorough tasting and explanation of the various terroirs from which the Chardonnays came.
My favorite among the five Chards (with all due respect to the others) was the 2012 Camelot Highlands, from Santa Maria Valley. I’ve given that wine 90-plus scores over nine vintages, a pretty good track record for a Chardonnay. My readers know I’m a Chardonnay guy anyway, but that Camelot, which is from the so-called Tepusquet Bench of the valley, a hop and skip away from Bien Nacido (Cambria is inbetween), is one I could drink all the time.
As for my new gig, well, so many of you want to know how it’s going that I’ll report here from time to time. In short, it’s great. I’m settling into the new routine, which continues to evolve in the scope of my responsibilities. One of the best parts is that K-J encourages me to bring Gus along with me (for the most part—obviously there are limitations), whereas at my last job, Gus could sometimes be an issue. As I’ve said before, a challenge of my former profession was to get people to see me as me, not their image of me. I never liked that part of the job—being defined by my job. I respected people for seeing me that way, but I always tried to show them the real me. I think all well-known wine critics feel the same way. The job description comes with humility. Or at least, it had better.
The embarrassment of mistaking a California Pinot Noir for Merlot, or a Merlot for a Zinfandel or Petite Sirah, or a Malbec for Cabernet Sauvignon, can be acute, for someone known as a wine critic. Surely a person of that stature should be able to tell the difference between major varieties!
Well, not necessarily. When I was reviewing 15 wines a day, blind, I would sometimes include different varietals in the lineup and try to figure them out. My success rate was good but not great, although I will say that I had a far easier time discerning the wine’s inherent quality, regardless of what grapes constituted it.
Why do we think we ought to be able to identify varieties blind? Who put that idea into our heads? In my case it came from reading the books of the great, primarily British wine writers of the last 100 years. They made such a fuss of the differences between, say, Saint-Estephe and Margaux, or Musigny and Nuits-Saint-Georges, not to mention the Rhône Valley which was a bit of a mystery to them, that one such as I, who had aspirations of my own, felt compelled to develop that unerring palate of detailed perspicacity.
It helped to fuel this ambition to taste with vintners who crafted different wines from neighboring vineyards, or even from blocks within the same vineyard. They would tell me of the huge differences between the wines—differences which I found, often as not, to be less than huge. Counter-balancing this was the occasional blind tasting in which vintners could not identify even their own wines! But overall, by the late 1980s I had the thought firmly lodged in my mind that a writer ought to be able to distinguish between different varieties, and, at a higher order of magnitude, between different terroirs of the same variety.
At the same time, for going on thirty years now writers of greater stature than I were expressing the opinion that, in California at least, everything was starting to taste like everything else. This was especially true of red wines. Gerald Asher was one such. In the Preface to his 1986 “On Wine,” a compilation of articles he’d written for Gourmet magazine, Gerald noted that the “universal sophistication” of winemaking technique—“stainless steel, cultured yeasts, temperature-controlled fermentation and clarification by centrifuge” [he might have included picking the grapes riper]—had “imposed the dominant grapy fragrance that brings out similarities in modern wines rather than the bold differences we knew.” He sounds here wistful for a gauzy past (in his case, it would have been the late 1940s and 1950s) when distinctions between appellations were clear and distinct, a situation that apparently had passed by the mid-1980s, when “We find red Graves…that taste like tannic Beaujolais.” !!! As anecdotal proof of this phenomenon of sameness, Gerald cites a Spanish winemaker who told him that “Liebfraumilch was his criterion in making and judging his white Valdepeñas,” an eyebrow-raiser Gerald said was “the inevitable result of marketing wine instead of selling it.”
(Gerald himself wrote self-mockingly about mistaking a Petrus ’64 for a Rutherford Cab, admitting that he should have—but didn’t—wonder who could possibly have been making Napa Cabernet in that style at that time! But then, logic is seldom able to penetrate the fortress-walls of preconception.)
Whether it’s due to marketing, or something else, there can be no doubt that wines from anywhere and everywhere resemble each other more than they used to. Thus the writer/critic may be excused for failing to correctly nail all the contestants in a blind tasting! He can always attribute this to the internationalization of style.
I therefore years ago stopped playing the guessing game in blind tasting, arguing with myself that it was a parlor trick. Far more important than identifying varietal tastes and flavors, for me at any rate, is assessing a wine’s balance. This is why I never criticized a wine for being varietally “incorrect.” Who cares if a Merlot is not particularly Merlot-like as long as it’s luscious? I’ve drank and enjoyed Pinot Noirs that were dark and fruity as Grenache. I’ve sipped Sauvignon Blancs that were oaky and creamy and fruity in the finish that might have been Chardonnay. I’ve had Cabernets as peppery as Syrah, and Petite Sirahs that were as smooth as Cabernet. If the wines were balanced, they were good, and I said so in my reviews, always wondering why this atypicity bothered some critics so much.
Which raises, of course, the question, What then is the difference between a 95 point wine and an 88 point one? Writers have tried for centuries to describe what lifts one wine above another to which it might bear a close resemblance. In fact the Writer’s Full Employment Act is predicated on this very challenge. It has to do with a quality of mouthfeel; the only way to explain it is through analogy. It’s the difference in the fabric of a fine Italian suit and one you buy at Sears. The difference between a weed and a bonsai. It’s the difference between Beethoven played by the San Francisco Symphony as against a high school student orchestra. It’s an experiential quality, intellectual in its most basic form, and it requires experience on the part of the taster to learn to recognize it. (This sounds snobby but isn’t really.)
Is it difficult to reconcile the twin facts of an internationalization of style with degrees of quality? I don’t think so. Styles come and go, but fundamental quality always remains, whether it was the wines of ancient Greece and Rome, the Bordeaux of the 19th century or the wines of modern California. As Jamie Goode writes in his current blog, “Balance is important in wine, and it’s a style call,” which makes it, in his words, “quite personal.” Of course, it was easier in past decades and centuries, when all the important tastemakers agreed on what was “balanced” and what wasn’t; there were just a handful of them (mostly in the English wine trade), and no one would have thought to challenge them. Today, of course, we have a proliferation of wine writers, so ambitious, which makes things more confusing than ever. If someone says something, someone else ridicules it, and the debate goes viral. This is hardly the way to arrive at reasonable conclusions. The anchor of authority regrettably is getting lost, in favor of the flotsam of the masses. Whether this is a good or bad development has yet to be determined.