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That proposed Freestone-Occidental AVA: an interim status report



I had a little time to catch up on the proposed Freestone-Occidental appellation. Here’s what I found out.

It was first proposed to the TTB in 2009, according to First Leaf, a Sonoma company that helps investors acquire agricultural land, and whose website contains valuable information on Sonoma’s various wine regions. Freestone and Occidental are, of course, small towns in the southwestern part of Sonoma County. Here’s a link to one version of a map, Free-Occ,  prepared by my friend, the AVA specialist Patrick Shabram. The website, everywine, has done a nice job summarizing the facts of the proposed appellation.

So what’s happened since 2009? In a word, nothing. “TTB returned [the application] last year,” explains Mike McEvoy, vice president of sales and marketing for Joseph Phelps Vineyards, which has vineyards in the area. The problem, according to McEvoy: “The reason TTB gave was, they had clarified their view on new AVAs that overlap with existing AVAs. And because part of the Freestone-Occidental appellation overlaps Russian River Valley, they sent back the petition back.” The problem seems to particularly apply to Freestone, not Occidental.

Shabram told Marimar Torres, (who shared the email with me) back in 2012, that he was aware of the overlap problem, and that “resubmitting a revised petition with the overlapped area removed, is much more plausible.” McEvoy, however, says little has occurred lately to push things forward. He says a group of members of the West Sonoma Coast Vintners, including Andy Peay, Ehren Jordan, Regina Martinelli and Ted Lemon, has plans to meet new month “to tackle this Freestone dilemma.” Unfortunately, the group wants any Freestone AVA “to include the area that’s overlapping with Russian River Valley,” which TTB is opposed to. Of course, no matter what the new eventual appellation is, starting this year it will have to append the words “Sonoma County” to it, according to the county’s new conjunctive labeling law, which will make for quite a mouthful.

My own feeling is that there should be at least one new AVA carved out from that area. I’ve always said the existing Sonoma Coast appellation is too big to mean anything. I was excited when Fort Ross-Seaview was approved by the TTB in 2011, but, as Marimar Torres, whose Doña Margarita Vineyard lies in the proposed new AVA, correctly notes, Fort Ross-Seaview is quite a distance away from Freestone-Occidental. “It’s so far north [whereas] Freestone-Occidental has a distinct personality.” The elevations there aren’t as high as in Fort Ross-Seaview, meaning the region is more subject to fog, making the wines deeper, heavier, more brooding than those of their northern cousins. Marimar’s 2005 Doña Margarita Pinot Noir is a classic example: dark, tannic and lush, not to mention ageworthy.


How the French once hated California wine; and a Petaluma Gap AVA



My publisher at Wine Enthusiast, Adam Strum, sent me this video of a speech he gave to the French-American Foundation, in New York, at an event  honoring Jean-Charles Boisset. Adam began his remarks with a memory of an exchange he had years ago with the legendary French chef, Andre Soltner, whose Lutece restaurant once was the de rigeur place for the elite to eat, back when French food defined haut cuisine.

At that time there were no California wines on Lutece’s wine list, and Adam asked Chef Soltner about it. Chef replied, “We do have California wine, but we cook with it. We do not have it on our wine list!” Ouch.

Adam’s point was that, not that long ago, the French attitude toward California wine was one of ennui. I immediately recalled an event I went to, more than twenty years ago. It was the first big wine article I ever wrote, for Wine Spectator. Many of the major French winemakers from the Rhône Valley had traveled to Napa Valley to meet up with their West Coast counterparts, the so-called Rhône Rangers, at Meadowood Resort, for a global summit on the grapes and wines of the Rhône. But what I recall most clearly is the disdain, bordering on hatred, that some of the French held toward California wines. This antipathy was in the air and was summed up by a leading French wine industry leader who angrily told the Californians in the audience, “You can steal our grape varieties. You can steal our techniques. But you cannot steal our terroir!”

How far we’ve come! Today, California wine is the envy of the world. Even the French have grudgingly accepted it.

* * *

On the heels of my post yesterday about the pending Lamorinda AVA, I had a conversation today about a proposed Petaluma Gap AVA. Apparently, there’s controversy over where the lines should be drawn. Quel surprise! There always is with these appellation wars. I have a definite position on Petaluma Gap: Yes, it deserves an AVA. This is cool-climate viticulture and there are important sources of Pinot Noir and Chardonnay growing there. I’ll leave it to others to determine the precise boundaries, which at any rate will be decided on a political basis, as much as on issues of climate and soils.

The Petaluma Gap Winegrowers Association developed this map, which is unofficial, since the TTB hasn’t yet ruled on it. Looking at it, it does seem a little too broadly drawn, extending all the way from just west of Cline Cellars, in Sonoma Carneros, out to the Pacific beaches, and from Novato in the south all the way up to north of Rohnert Park and Bodega Bay. I’d hate to see a redux of the Sonoma Coast appellation, which most everyone admits was ridiculously large; the fallout from that will take years more to sort out, even with the worthy addition of Fort Ross-Seaview. But such is the nature of these appellations, far as I can tell, that they tend to be drawn too liberally at first, for an obvious reason: nobody wants to be left out. So they include everybody, and the thing ends up being too big. Then the sub-AVA debates begin. Well, it keeps wine writers busy, anyhow.

Why I didn’t include Sonoma County as part of California’s Golden Age



I caught a little flack last week for leaving Sonoma County out of a blog on California’s Golden Age of Wine.

One person, Judi, commented, “not even a mention of Sonoma?” Another–actually, Hank Wetzel, from Alexander Valley Vineyards–wrote, “I was thinking, wow he did not mention Sonoma County, and then I saw Judi’s comment. I am sure living in a golden age. From cattle land my family and staff have created vineyards and a winery that are bountiful. Sonoma County is so complex, with diverse growing areas, each influenced in a unique way by soil and proximity to the Pacific ocean. This has helped to create an abundance of successful grape growers and wine producers that thrive.”

So I should probably clear this up.

To begin with, assessing the “golden ageworthiness” of a region is obviously a deeply subjective thing to do. There are no objective criteria by which to measure it; it has to do with one’s perceptions. In the case of California regions, my selection of Paso Robles and Monterey and (to a lesser extent) Santa Barbara as being in a golden age is because those regions had very little prior celebrity as wine regions. Paso Robles was long bashed as too hot, while Monterey was criticized as too cold! So for both of them to be producing such good wines, with such a groundswell of young energy, is worthy of note.

You can’t say that Sonoma County is suddenly producing great wine. You can’t argue that it came out of nowhere. Sonoma County is one of the historic birthplaces of California wine. The Russians planted grapes out at Fort Ross in the early 1800s, quickly followed by Spanish Franciscan missionaries. We all know about Haraszthy and the generations of immigrants who widely planted the county, beginning in the 1850s. Sonoma Valley was one of the earliest American Viticultural Areas to be approved (1982), and the astonishing advent of Pinot Noir in the Russian River Valley (approved in 1983) moved the county into the forefront of California wine. So it’s not as if Sonoma has been some kind of concealed secret.

Another part of the problem (not that it’s a problem, really–it’s something to celebrate) is that Sonoma is such a huge place, as Hank Wetzel stated. It’s so big and diverse that making any statement about it is like making a generality about France. I once read there are more soil types in Sonoma than in all of France. So many moving parts to Sonoma: how can a single statement connect them all? One might conceivably say this is a golden age for the [far] Sonoma Coast, I suppose, but that area remains too small (from a vineyard acreage point of view) to thus characterize it. Is this a golden age for the Chalk Hill appellation? For Rockpile? I don’t think so. That doesn’t mean that all of Sonoma’s 15 AVAs aren’t producing good wine. They are–as good in some instances as anywhere else in California. It’s just that, in my view, you can’t say that Sonoma County is currently enjoying a golden age.

I suppose that golden ages can occur more than once in the lifespan of a wine region, provided that region is old enough. Bordeaux’s original golden age, of the 18th century, was replicated in the 1980s. In that 200-year interregnum, Bordeaux experienced declines that nearly obliterated it, and that resulted in some very poor wines. No California wine region, however, is yet old enough to have experienced a second golden age. Sonoma County already has had its, in the 1970s and 1980s. Now, it’s the turn of regions to the south.

Alexander Valley, here I come!


I’ve long had a soft spot for Alexander Valley, the AVA in Sonoma County that stretches up from Healdsburg to the Mendocino County line, at Cloverdale.

I came to know the valley especially well during the year I spent writing my first book, A Wine Journey along the Russian River. I got it into my head to describe how the Russian River first “turned on,” and found that a description of its physical beginnings had never been written–at least, so far as I could tell. So I spent a great deal of time on and along the River, and talked to a great many geologists (none of whom agreed with the others), and then came to my own conclusions, which you can read in the first chapter, “Out of the Pangaean Mists a River is Born.”

It’s one thing to get to know a region through books and maps. It’s quite another to trek it. And I did trek the Alexander Valley, in all seasons. I got drenched in winter rains, almost died capsizing a canoe on a whitewatery part of the river just outside Asti, sweated in summer heat on Rattlesnake Hill and Iron Horse’s old T-bar-T ranch, heard the hoarfrost crackle on the cold night ground while I lit a fire in an old cabin in Geyserville, ate lunch and drank wine on a sandbar, crawled through the prickly, poison ivy’d, spider-webby undergrowth of the river’s banks, tasted in my mouth the stones and dirt from Seghesio’s vineyard, climbed to the top of Squaw Rock and got dizzy looking down, met all manner of characters, visited the valley’s oldest burial ground, did tasting after tasting at as many wineries as I could, ate and drank immoderately and in general absorbed the valley into my genes (or maybe it absorbed me).

My feelings concerning Alexander Valley’s wines have not changed a great deal over the years. I always had respect and affection for them, even if the appellation seemed to be missing the excitement and glamour of, say, the Russian River Valley or the Sonoma Coast. Solid wines, you might call them, but the appellation’s boundary’s are stupid beyond recognition. They extend from the shore of the Russian River to 2,800 feet up into the Mayacamas Mountains. Surely we can do better.

There’s a conservatism about the Alexander Valley that is partly explained by its geographical location. Anyone who knows Sonoma County understands that it is divided culturally into east and west. West Sonoma is Sebastopol and Guerneville: hippies, pot, incense, environmentalists, Democrats, anarchists, the counter-culture. Inland Sonoma by contrast has long been the farming community, by nature less open to change. I don’t mean to make this distinction hard and fast–and certainly, the gentrification of places like Cloverdale, and the wine lifestyle that has changed Healdsburg so remarkably, are shifting things. But these generalizations, I think, hold true.

Alexander Valley knows what it does well, wine-wise; it’s done it for a long time, and it would be imprudent to expect it to change course mid-stream (or mid-river, as the case may be). This weekend (May 18-19), the valley hosts the annual Taste Alexander Valley event. Wineries open their doors, there’s plenty of food and laughter, and the weather will be sunny and warm. I’ll be there today and Friday, doing a couple pre-event seminars, and I hope to run into you.

What I’m drinking this winter


We’re in the middle of winter now, and even though the rest of the country laughs at Californians when we complain about 40 degrees, to us, it feels really cold. When I have my first drink of the day, around 5 p.m., I might start with a sip of white wine, just to get myself comfortable. But these chilly nights call for red.

Red wine is warming, to the blood, the mind, the soul. There’s something about it that’s like a soft blanket you wrap yourself in that keeps you cozy. I suppose the relatively higher alcohol of red wine also helps with this warming process. I don’t like to put the heat on, even when my home is chilly, so I’ll often be wearing a sweatshirt and even a woolen cap to keep myself warm. But I always notice, after a glass or two of red wine, that my body temperature rises enough that I can take off the sweatshirt and cap and feel comfortable, even though the actual room temperature hasn’t changed. I like that feeling. It’s as though red wine boosts my body’s ability to balance itself to external conditions.

I love a good Pinot Noir, but on these really cold nights I want something with more body. Zinfandel is a full-bodied wine, but I find that even a good one palls on me after a glass. It’s too strong, too spicy, too briary, often overripe and hot. Even the best Zin doesn’t contain mysteries, which is what makes me want a second or third glass of wine–it contains subtleties that require repeated examination. I might dwell on a Merlot for a few glasses, but it would have to be a very good one: La Jota, Shafer, Rutherford Hill, Turnbull, Hunnicutt, all from Napa Valley. A new Napa winery that’s impressed me is Crosby Roamann; they have a Merlot from Oak Knoll that’s really good. There’s not much Merlot out there in California to challenge Napa Valley, although I recently enjoyed a Happy Canyon Vineyard 2007 “Barrack Brand” Merlot. That new Happy Canyon AVA is one to watch.

Syrah, for me, often has the same limitation as Zinfandel. That first sip can be deliriously delicious. But does it keep you coming back for more? A few do. Syrah, though, is one variety that Napa Valley doesn’t dominate. Since winter began, I’ve thoroughly enjoyed Syrahs from Donelan (Cuvee Keltie), MacLaren (Judge Family Vineyard) and Del Dotto (Cinghiale Vineyard), all from Sonoma County. But it’s Santa Barbara County Syrah that’s really surprised me. Among the best are Andrew Murray, Brander, Rusack, Whitcraft, Larner, Margerum and La Fenetre. What is it about Santa Barbara that’s so hospitable to Syrah? Food for thought.

Still, when all is said and done, on those cold nights when I want to snuggle in with a red wine, it’s invariably Cabernet Sauvignon. It has the rich body I want, also the intrigue and complexity that make it so interesting as it breathes and changes. I suppose this is why they call Cabernet a “noble” variety, a word that’s hard to define, except to imply that it has layers you keep discovering, one by one, like the experience of great music or literature or painting.

Here are some great Cabs I’ve been drinking this winter: Goldschmidt, World’s End, Venge, Trefethen, Turnbull, B Cellars, Patland, PerryMoore, Hunnicutt, V. Sattui, Arger-Martucci, Altvs [the “v” is not a typo, it’s the way Bill Foley wants it), Antonio Patric, Tudal and Napa Angel by Montes. These are all from Napa Valley and its various sub-appellations, and most of them are single vineyard wines. Two vineyards show up repeatedly: Stagecoach and Beckstoffer To Kalon. When people say great wine is made in the vineyard, they’re talking about wines like these.

Giving Sonoma County its due


I bring to your attention the 2012 Sonoma Wine Country Weekend, Aug. 31-Sept. 2. It’s a good time to take a few days off and hang out in beautiful wine country, at a time of the year when the weather’s almost bound to be perfect (unless we get one of those pesky Labor Day heat waves).

I’ve had a soft spot for Sonoma County as long as I can remember. It used to be the conventional wisdom that (a) Sonomans were jealous of “the other side of the hill” [i.e. Napa Valley], and (b) Napans barely recognized the existence of Sonoma County. I suppose there’s still some residue of truth to both statements, especially the latter; but Sonoma County now has plenty of well-deserved self-esteem. They realize they don’t have to compare themselves to anybody because, gosh darn it, they’re special!

And they are. But Sonomans are the first to concede they have marketing problems. People don’t understand the difference between “Sonoma Valley” and “Sonoma County.” They don’t know that Russian River Valley, for instance, is in Sonoma County. And then there’s the old joke of the consumer who asks, “What part of Napa Valley is Sonoma in?”

These misunderstandings were perhaps inevitable, given the realities on the ground. Sonoma’s decision, in the 1980s, to rush forward with as many appellations as they could ground out, giving the county a chaotic fractured-ness, made it hard for the average person to figure out just what “Sonoma County” meant. Napa Valley, by contrast, never had to compete with “Napa County” because almost no wines bear the latter on their label, so the public hasn’t had a chance to confuse the two. Also, Napa Valley was much slower in embracing sub-appellations than was Sonoma County; when Napa did so, it was slowly and carefully. Napa Valley, too, was helped by the fact that it’s less complicated a place, topographically speaking, than Sonoma County. In Napa, you have a compact little valley, surrounded on both sides by mountain ranges. The flatlands are named after their towns while the mountain appellations are named logically after their mountains. Sonoma County is much more widespread and sprawling and harder to understand. Indeed, I suspect that a generation from now, the Sonomans will still be working out these issues.

The wines, however, are very good, and at their best, Sonoma beats Napa easily in the variety of its products. There is no good Pinot Noir in Napa Valley (or, at best, very little), whereas Sonoma County obviously abounds in great Pinot. There is great Chardonnay in Napa, but not much, and when it does show up, it’s more the exception to the rule. To say that there’s great Chardonnay in Sonoma County is an understatement. From Alexander Valley through the Russian River and out to Fort Ross/Seaview, great Chardonnay is plentiful.

Zinfandel? Sonoma’s got it in spades, although I personally find a great Napa Valley Zinfandel slightly more elegant than a great Sonoma Zin. Sauvignon Blanc? Sonoma beats Napa almost all the time; just try Rochioli’s. Rhône varieties present a greater challenge. I am not a great fan of them, red or white, in California, so it’s hard for me to say that any particular region excels. But there are some very nice Syrahs from Sonoma County, particularly from Dry Creek Valley (where they have a warm-climate soft ripeness) and the Far Sonoma Coast, where, for instance, Failla’s stuns consistently. The one variety, or family of varieties, in which Sonoma fails to rival Napa Valley is Cabernet Sauvignon and Bordeaux blends. I don’t think that gap will ever change. There are Cabs from Alexander Valley, and especially from the higher stretches of the Mayacamas, that rival the best of Napa, but their production is miniscule.

I always root for Sonoma County. They have their work cut out for them. Should a winery sell itself, its sub-appellation of the county-wide designation? These are tough questions. But there’s no doubt that Sonoma County, taken as a whole, is probably California’s most reliable and consistent producer.

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