After a couple years of back-and-forth, the TTB has approved putting a petition for a new Fountaingrove District A.V.A. up for public comment.
I’m not big on most A.V.A. petitions in California, which seem silly to the point of meaningless, but in this case, I give it a qualified thumbs up. The new Fountaingrove appellation, if approved, will cover 38,000 acres—a little bigger than Knights Valley, a little smaller than Arroyo Grande Valley. It’s in the eastern part of Sonoma County, stretching from the Russian River Valley, in the west, through Chalk Hill to the Sonoma-Napa line. If you’ve ever been there, you know this is hilly country; the elevations range from 400 feet to 2,200 feet.
According to the TTB (and I’ve been unable to find a map of the appellation, so I’m putting this together by reading the application), Fountaingrove District also touches the boundaries of Knights Valley, Calistoga, Diamond Mountain, Spring Mountain, Calistoga and Sonoma Valley. That makes it sound kind of sprawly. This is an area of Sonoma that’s not well-traveled and in fact is rather remote; TTB says there are only 35 vineyards covering a mere 500 acres. The region would be characterized as a warm Region II, going by the U.C. Davis scale.
The reason I’m in favor is because the Fountaingrove name is a very old one, with a long winegrowing history. A utopian colony called Fountain Grove was established there in 1875. By 1880, there were at least 2,000 acres of grapes, and by 1900, the Fountain Grove Winery had been established. It survived Prohibition by producing grape juice.
In my 2005 book, A Wine Journey along the Russian River, I wrote: “In the 1930s, the old Fountaingrove Winery, north of Santa Rosa, grew some, or is said to have grown something called Pinot Noir.” I got that information from the 1942 book, ABC of America’s Wines, by Mary Frost Mabon, then the Food and Wine Editor for Harper’s Bazaar (and one of the first serious female wine writers). She wrote, of Fountaingrove, that the winery was bought “in 1937…by…a gold-mining king [and] racehorse-breeder,” proving that rich people bought into wine country lifestyle long before the present era. Concerning the Pinot Noir, Mary wrote (somewhat ambiguously) that “You will find the ’35 [Fountaingrove] labeled ‘Sonoma County Pinot Noir’ under both the Schoonmaker and Colcombet labels.” Yet in her review of it, she refers to it as “Fountaingrove Burgundy” and calls the ’35 “one of the top wines of California…velvety, smooth, and well-finished, as they say, with much character, a good bouquet, and a dark color,” although she also added that “it is a wine that matures very slowly and needs age.”
I just wanna point out that this is good, clean wine language. The flowery stuff wasn’t invented until my day, but Mary’s description pretty much tells you all you need to know about that wine, doesn’t it?
Anyway, speaking of Frank Schoonmaker, I have also his (and Tom Marvel’s) 1941 book, American Wines, where they say “Fountaingrove’s hillside vineyards at present include plantings of Pinot Noir which are among the largest in the state”; they call Fountaingrove “[one of] the important fine wine vineyards” in Sonoma County.
Whether that long-ago wine actually was Pinot Noir, or something else, we will never know. Julian Street, in his 1948 book, Wines, tasted a Fountaingrove “Pinot” and remarks, “…the Cabernet and Pinot Noir from this vineyard revealed them to be identical in color, bouquet, and flavor. They were fair wines, but the twinship was a little surprising.” Well, that’s the way it used to be done before Big Gummint moved in and made people tell the truth.
At any rate, even if the terroir wlll no doubt be further understood, the Fountaingrove name does have provenance in this part of Sonoma County, which is more than you can say about some of these appellations. I’d guess the petition will be approved, and one of these days there will be a Fountaingrove District, the hundredth-and-something. What they do with those 500 acres of grapes is anyone’s guess, but good luck.
I’m not quite sure how I feel about the proposed West Sonoma Coast appellation some people are proposing. On the plus side, it’s more compact than the existing Sonoma Coast AVA, which as everyone knows almost nobody likes because it’s so all-encompassing. On the minus side is that it’s still pretty sprawling.
It would have been nice had the proposed appellation’s boundaries been the original ones for the Sonoma Coast. They’re a lot more honest from a terroir point of view, since they hug the Pacific Coast more closely, which after all is what the Sonoma Coast, theoretically, is all about.
But we can’t undo the past; we’re stuck for all time with Sonoma Coast. So what does West Sonoma Coast do that Sonoma Coast doesn’t?
Well, it further delineates this vital stretch of the coast, which truly is an area unique unto itself. The problems, however, are manifold. For one, we know from studies that consumers already are puzzled by the word “Sonoma” on an appellation, which appears in Sonoma Valley, Sonoma County and of course Sonoma Coast (not to mention the rarely used Northern Sonoma appellation). Then too, there are lots of wineries with the word Sonoma in their name. So adding a West Sonoma Coast AVA to the list runs the risk, it seems to me, of further confusing the consumer.
Then too, it seems likely that at some point there will be smaller sub-AVAs even within this restricted version of the Sonoma Coast. We already have (and needed) Fort Ross-Seaview. Can Annapolis be far behind? Or Freestone and Occidental? If these appellations are on the to-do list, might it not make more sense to forego a West Sonoma Coast appellation, until we obtain clarity on the others.
Sonoma County’s problem is that in the 1980s it rushed forward to appellate more than any other California county. Napa by contrast took things slow and steady. They made sure their appellations were all nicely lined up, with few if any overlaps, and they were mostly named after the townships and the mountains. Sonoma by contrast ended up with a hodgepodge which almost everyone now regrets, but there you are: it can’t be undone. So the question is, where to go from here?
My own feeling is to let things lie for a while. Give consumers more time to absorb Sonoma’s AVAs, including Sonoma Coast, which seems to be gaining some traction. Why over-burden them with even more names to remember?
The reason why is because some vintners want these new AVAs, including West Sonoma Coast. They were never happy with Sonoma Coast (much less Sonoma County), and so they want a name they can hang their hats on—one moreover that connotes the quality and pedigree we associate with this “true Sonoma Coast” region of maritime influence, where Pinot Noir and Chardonnay develop so magnificently.
Like I said, I haven’t made my mind up whether or not to support the West Sonoma Coast appellation. I’m torn between the “makes sense” and “doesn’t make sense” extremes. The West Sonoma Coast Vintners is a fabulous grouping of some of the greatest wineries in California; no matter what you call the region, it’s true name is brilliance. But, based on my long experience of writing for the readers of wine magazines, my orientation is toward consumers, not the egos or interests of local vintners. I always put myself in that shopper’s state of mind, so I ask myself: Will West Sonoma Coast clarify things, or hopelessly muddle them? Right now, I’m inclined toward the latter view.
I’m off to ZAP this morning. It’s the first time I’ve gone to the nation’s biggest Zinfandel festival (it is, isn’t it?) in some years. I stopped attending when it was down at Fort Mason, a pretty place but difficult to get to. They had 20,000 people packed into those old piers, and the toilets all broke down, so people were doing what people do
right in the Bay. The men, anyway. It was hopeless to try and get any serious tasting or even talking done, so I gave up on ZAP.
This year, however, one of the ZAP organizers reached out to me to explain about “the dramatic changes” that have been made. Chief among them is that the event (now called The Zinfandel Experience) been moved out of Fort Mason and into multiple locations, spread out over several days. The number of attendees at any given location will thus be considerably reduced. The event I’m going to this morning is at the Four Seasons Hotel, and is called “Flights! Forums of Flavors.” We’ll be tasting wines from historic vineyards, and I’ll report more on this on Monday morning.
Incidentally, I tasted about 350 Zinfandels in 2013, and my two highest-scoring ones were a pair of 2011s from Williams Selyem, the Papera and Bacigalupi. Funny, we were just talking the other day about how Bacigalupi was the source of some of the Chardonnay that went into that famous 1973 Chateau Montelena. Other top Zins I reviewed last year include Dry Creek Vineyard 2011 Somers Ranch, Seghesio 2010 Cortina, Gary Farrell 2011 Maffei and Ravenswood 2010 Old Hill. All from Sonoma County, by the way. There is a Sonoma Zinfandel character across the county’s many appellations: a sort of essence-of-Zin zinniness that’s briary, brambly, peppery, tingly in acidity and stuffed with wild, sun-baked red fruits and berries. I always find something rustic about Sonoma Zin, too, whereas Napa Zins are more elegantly tailored–Armani to Sonoma’s L.L. Bean.
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But before the Zinfandel thing, I’ll stop by the San Francisco Chronicle’s historic old building, at Fifth and Mish (as we say). The publisher has invited me to be part of some kind of subscriber advisory group. This is because I am a longtime subscriber, but also because I write a lot of letters to the editor, and I also gripe to the publisher when I think the paper has done something stupid. So the paper sees me as a loyal fan, which I am, and they evidently think it’s a good idea to reach out to their subscribers, which it is.
I’m big on reading newspapers, a practice that seems to be dying out in America, and that’s a pity. A free, flourishing press always has been a central tent pole in our democracy. Lord knows a big, spread-out place like the Bay Area needs things to knit it together, and what better way to foster a sense of community than the local newspaper?
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While we’re on the subject of my schedule, next Wednesday I’m a speaker at Adam Japko’s “Multifamily Social Media Summit” up in Santa Rosa. Adam, for those who know him, is one of the most brilliant minds in the country when it comes to social media. He does more than talk about it, though; he’s an entrepreneur who puts together social media-themed events. This one is for a group of apartment complex managers who want to learn how to use social media in their jobs. When Adam first asked me to speak, I expressed some astonishment that apartment complex managers would be interested in a wine critic. Adam explained that they would be, that I should just be myself and talk about what I do, how I do it, and how I use social media. So that’s what I plan to do. The other speaker is my friend, Adam Lee, the co-proprietor of the Siduri and Novy brands. He’ll bring some of his wines, so we’ll have good stuff to drink.
Have a great weekend!
I had a little time to catch up on the proposed Freestone-Occidental appellation. Here’s what I found out.
It was first proposed to the TTB in 2009, according to First Leaf, a Sonoma company that helps investors acquire agricultural land, and whose website contains valuable information on Sonoma’s various wine regions. Freestone and Occidental are, of course, small towns in the southwestern part of Sonoma County. Here’s a link to one version of a map, Free-Occ, prepared by my friend, the AVA specialist Patrick Shabram. The website, everywine, has done a nice job summarizing the facts of the proposed appellation.
So what’s happened since 2009? In a word, nothing. “TTB returned [the application] last year,” explains Mike McEvoy, vice president of sales and marketing for Joseph Phelps Vineyards, which has vineyards in the area. The problem, according to McEvoy: “The reason TTB gave was, they had clarified their view on new AVAs that overlap with existing AVAs. And because part of the Freestone-Occidental appellation overlaps Russian River Valley, they sent back the petition back.” The problem seems to particularly apply to Freestone, not Occidental.
Shabram told Marimar Torres, (who shared the email with me) back in 2012, that he was aware of the overlap problem, and that “resubmitting a revised petition with the overlapped area removed, is much more plausible.” McEvoy, however, says little has occurred lately to push things forward. He says a group of members of the West Sonoma Coast Vintners, including Andy Peay, Ehren Jordan, Regina Martinelli and Ted Lemon, has plans to meet new month “to tackle this Freestone dilemma.” Unfortunately, the group wants any Freestone AVA “to include the area that’s overlapping with Russian River Valley,” which TTB is opposed to. Of course, no matter what the new eventual appellation is, starting this year it will have to append the words “Sonoma County” to it, according to the county’s new conjunctive labeling law, which will make for quite a mouthful.
My own feeling is that there should be at least one new AVA carved out from that area. I’ve always said the existing Sonoma Coast appellation is too big to mean anything. I was excited when Fort Ross-Seaview was approved by the TTB in 2011, but, as Marimar Torres, whose Doña Margarita Vineyard lies in the proposed new AVA, correctly notes, Fort Ross-Seaview is quite a distance away from Freestone-Occidental. “It’s so far north [whereas] Freestone-Occidental has a distinct personality.” The elevations there aren’t as high as in Fort Ross-Seaview, meaning the region is more subject to fog, making the wines deeper, heavier, more brooding than those of their northern cousins. Marimar’s 2005 Doña Margarita Pinot Noir is a classic example: dark, tannic and lush, not to mention ageworthy.
My publisher at Wine Enthusiast, Adam Strum, sent me this video of a speech he gave to the French-American Foundation, in New York, at an event honoring Jean-Charles Boisset. Adam began his remarks with a memory of an exchange he had years ago with the legendary French chef, Andre Soltner, whose Lutece restaurant once was the de rigeur place for the elite to eat, back when French food defined haut cuisine.
At that time there were no California wines on Lutece’s wine list, and Adam asked Chef Soltner about it. Chef replied, “We do have California wine, but we cook with it. We do not have it on our wine list!” Ouch.
Adam’s point was that, not that long ago, the French attitude toward California wine was one of ennui. I immediately recalled an event I went to, more than twenty years ago. It was the first big wine article I ever wrote, for Wine Spectator. Many of the major French winemakers from the Rhône Valley had traveled to Napa Valley to meet up with their West Coast counterparts, the so-called Rhône Rangers, at Meadowood Resort, for a global summit on the grapes and wines of the Rhône. But what I recall most clearly is the disdain, bordering on hatred, that some of the French held toward California wines. This antipathy was in the air and was summed up by a leading French wine industry leader who angrily told the Californians in the audience, “You can steal our grape varieties. You can steal our techniques. But you cannot steal our terroir!”
How far we’ve come! Today, California wine is the envy of the world. Even the French have grudgingly accepted it.
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On the heels of my post yesterday about the pending Lamorinda AVA, I had a conversation today about a proposed Petaluma Gap AVA. Apparently, there’s controversy over where the lines should be drawn. Quel surprise! There always is with these appellation wars. I have a definite position on Petaluma Gap: Yes, it deserves an AVA. This is cool-climate viticulture and there are important sources of Pinot Noir and Chardonnay growing there. I’ll leave it to others to determine the precise boundaries, which at any rate will be decided on a political basis, as much as on issues of climate and soils.
The Petaluma Gap Winegrowers Association developed this map, which is unofficial, since the TTB hasn’t yet ruled on it. Looking at it, it does seem a little too broadly drawn, extending all the way from just west of Cline Cellars, in Sonoma Carneros, out to the Pacific beaches, and from Novato in the south all the way up to north of Rohnert Park and Bodega Bay. I’d hate to see a redux of the Sonoma Coast appellation, which most everyone admits was ridiculously large; the fallout from that will take years more to sort out, even with the worthy addition of Fort Ross-Seaview. But such is the nature of these appellations, far as I can tell, that they tend to be drawn too liberally at first, for an obvious reason: nobody wants to be left out. So they include everybody, and the thing ends up being too big. Then the sub-AVA debates begin. Well, it keeps wine writers busy, anyhow.