I bring to your attention the 2012 Sonoma Wine Country Weekend, Aug. 31-Sept. 2. It’s a good time to take a few days off and hang out in beautiful wine country, at a time of the year when the weather’s almost bound to be perfect (unless we get one of those pesky Labor Day heat waves).
I’ve had a soft spot for Sonoma County as long as I can remember. It used to be the conventional wisdom that (a) Sonomans were jealous of “the other side of the hill” [i.e. Napa Valley], and (b) Napans barely recognized the existence of Sonoma County. I suppose there’s still some residue of truth to both statements, especially the latter; but Sonoma County now has plenty of well-deserved self-esteem. They realize they don’t have to compare themselves to anybody because, gosh darn it, they’re special!
And they are. But Sonomans are the first to concede they have marketing problems. People don’t understand the difference between “Sonoma Valley” and “Sonoma County.” They don’t know that Russian River Valley, for instance, is in Sonoma County. And then there’s the old joke of the consumer who asks, “What part of Napa Valley is Sonoma in?”
These misunderstandings were perhaps inevitable, given the realities on the ground. Sonoma’s decision, in the 1980s, to rush forward with as many appellations as they could ground out, giving the county a chaotic fractured-ness, made it hard for the average person to figure out just what “Sonoma County” meant. Napa Valley, by contrast, never had to compete with “Napa County” because almost no wines bear the latter on their label, so the public hasn’t had a chance to confuse the two. Also, Napa Valley was much slower in embracing sub-appellations than was Sonoma County; when Napa did so, it was slowly and carefully. Napa Valley, too, was helped by the fact that it’s less complicated a place, topographically speaking, than Sonoma County. In Napa, you have a compact little valley, surrounded on both sides by mountain ranges. The flatlands are named after their towns while the mountain appellations are named logically after their mountains. Sonoma County is much more widespread and sprawling and harder to understand. Indeed, I suspect that a generation from now, the Sonomans will still be working out these issues.
The wines, however, are very good, and at their best, Sonoma beats Napa easily in the variety of its products. There is no good Pinot Noir in Napa Valley (or, at best, very little), whereas Sonoma County obviously abounds in great Pinot. There is great Chardonnay in Napa, but not much, and when it does show up, it’s more the exception to the rule. To say that there’s great Chardonnay in Sonoma County is an understatement. From Alexander Valley through the Russian River and out to Fort Ross/Seaview, great Chardonnay is plentiful.
Zinfandel? Sonoma’s got it in spades, although I personally find a great Napa Valley Zinfandel slightly more elegant than a great Sonoma Zin. Sauvignon Blanc? Sonoma beats Napa almost all the time; just try Rochioli’s. Rhône varieties present a greater challenge. I am not a great fan of them, red or white, in California, so it’s hard for me to say that any particular region excels. But there are some very nice Syrahs from Sonoma County, particularly from Dry Creek Valley (where they have a warm-climate soft ripeness) and the Far Sonoma Coast, where, for instance, Failla’s stuns consistently. The one variety, or family of varieties, in which Sonoma fails to rival Napa Valley is Cabernet Sauvignon and Bordeaux blends. I don’t think that gap will ever change. There are Cabs from Alexander Valley, and especially from the higher stretches of the Mayacamas, that rival the best of Napa, but their production is miniscule.
I always root for Sonoma County. They have their work cut out for them. Should a winery sell itself, its sub-appellation of the county-wide designation? These are tough questions. But there’s no doubt that Sonoma County, taken as a whole, is probably California’s most reliable and consistent producer.
A reader griped the other day that I was writing too much about social media and not enough about wine. So here goes!
These are my 5 top-scoring wines from three popular varieties over the past several months. (All reviews and scores have been published, either in Wine Enthusiast’s print Buying Guide, online, or both. I’ve scored other wines higher, but they haven’t been published yet.) Within each variety, I consider the commonalities that made the wines so great, to me.
98 Goldschmidt 2006 PLUS Game Ranch Cabernet Sauvignon (Oakville); $150
97 Shafer 2007 Hillside Select Cabernet Sauvignon (Stags Leap); $225
97 Cardinale 2008 Cabernet Sauvignon (Napa Valley); $250
97 Stag’s Leap Wine Cellars 2008 Cask 23 Cabernet Sauvignon (Napa Valley); $195
97 Yao Ming 2009 Family Reserve Cabernet Sauvignon (Napa Valley); $625
2. from Napa Valley or its sub-appellations
3. relatively high in alcohol [minimum: 14.5%]
4. relatively low production
6. quality factors: richness, full-bodied, ripe, oaky, dense, appearance of sweetness, complexity
98 Merry Edwards 2009 Klopp Ranch Pinot Noir (Russian River Valley); $57
97 Donum Estate 2009 West Slope Estate Pinot Noir (Carneros); $100
96 Rochioli 2010 West Block Pinot Noir (Russian River Valley); $100
96 Marimar Estate 2008 La Masia Don Miguel Vinyard Pinot Noir (Russian River Valley); $39
96 De Loach 2009 Pennacchio Vineyard Pinot Noir (Russian River Valley); $45
1. All from Russian River Valley except Donum, which is on the Sonoma side of Carneros
2. alcohols within a narrow range [14.4-14.7]
3. production relatively low [maximum: Marimar Estate, 3,300 cases]
4. all show oak, but balanced
5. quality factors: juicy in acidity, medium-bodied [not too light or too heavy], rich in fruits [generally red stone and berry], dry, spicy, silky, elegant, approachable
99 Failla 2010 Estate Chardonnay (Sonoma Coast); $44
96 Lynmar 2010 Susanna’s Vineyard Chardonnay (Russian River Valley); $50
96 Roar 2010 Sierra Mar Vineyard (Snta Lucia Highlands); $45
94 Sandhi 2010 Rita’s Crown Chardonnay (Sta. Rita HIlls); $55
94 Matanzas Creek 2010 Journey Chardonnay (Sonoma County); $75
1. Geographically diverse, so no common origin
2. alcohol levels diverse, ranging from Sandhi (13.0%) to Matanzas Creek (14.6%)
3. all show well-integrated oak
4 quality factors: all made in the popular style: oaky, creamy, rich, flashy fruit, spicy, good balancing acidity
In Cabernet Sauvignon the address remains Napa Valley, most often the hills but not necessarily. And you get what you pay for. Also, great Cabernet can come from any vintage, regardless of its challenges.
In Pinot Noir, quality is considerably less tied to price: put another way, there are more bargains and also more overpriced ripoffs. Nor is geography as simple as with Cabernet: any of the coastal appellations can shine.
In Chardonnay, the same is true: great Chardonnay comes from the same areas as great Pinot Noir, with the single exception of Napa Valley, where very little reliably good Pinot Noir is produced. But then, I can remember a time when Napa Valley did produce interesting Pinot Noirs. The vines have all since been ripped out or budded over, victims of a critical mindset that determined Napa Valley cannot produce good Pinot Noir.
It’s an old saw by now: Sonoma County winemakers lament that when they’re on the road, promoting their wines, people ask them, “Where in Napa Valley is Sonoma?”
It would be funny, if it weren’t so sad. Readers of this blog obviously know all about Sonoma County, and how it has 11 different American Viticultural Areas. But my readers are a special breed. The fact is that the majority of wine drinkers in America and abroad don’t know enough about our geography. That’s not their fault, of course. Why should they? Instead, it’s the responsibility of the Sonomans to engage in an educational campaign to let people know that Sonoma is not in Napa Valley and has nothing to do with Napa Valley (except that the two areas are next door to each other).
Now, it turns out that the Sonoma County Vintners is doing just that. The Santa Rosa Press Democract wrote yesterday that a coalition of some 50 “local wine industry leaders” from Sonoma worked together last year to come up with a plan. I’m not privy to the details, but the article says the committee “selected three words to define the wine region’s character: genuine, independent and adventurous.”
Educational campaigns of the sort the Sonomans are attempting are very difficult. You have to un-do the incorrect perceptions people have, which experience teaches us is extraordinarily hard, and then replace them with correct perceptions. You have to communicate to millions of people, which in a huge country like the U.S. is almost impossible and also terribly expensive, so fractured are our communities and media. And if you roll in foreign markets, the job’s even more challenging. It can be made a little easier by narrowing your focus, so instead of trying to talk to everyone, you zoom in on a select audience; call it the “cable TV approach.” It sounds like the Sonomans are doing just that: they will target “’experience seekers’ who enjoy traveling and dining out,” in other words, people with money in their pocket to pay premium Sonoma prices.
I wonder about that “genuine, independent and adventurous” thing. It sounds to me like it came out of a committee. Yet the devil’s in the details. “Genuine” is good: it implies that Sonoma wine comes from a real place that’s ideal for fine wine production, and made by real, passionate people, all of which is true. “Independent” is a little murky. Independent of what–big corporations? That’s not strictly true; Sonoma is no more “independent” than anyplace else, as far as I can tell. “Independent” is a nice word, but what is the message the Sonomans hope to communicate? Then there’s “adventurous.” I can practically hear the discussion that led up to that: “Let’s be the maverick to Napa Valley’s mainstream.” Since they can’t be Napa Valley, they can be the scrappy alternative, the choice of wine lovers who don’t want to go the predictable route. This is a little risky, since there’s always a downside involved in adventures. After all, some adventures go horribly awry. But in general, “adventurous” works in advertising, especially with a younger demographic that’s into taking chances and exploring new things.
I hope the new marketing approach works. Sonoma County has had this identity problem for years, compounded by a certain tension between the sub-appellations (Dry Creek Valley, Russian River Valley, Alexander Valley, etc.), individual wineries and the Mothership. It’s been hard for all the parties to work together in harmony; in this, Sonoma’s been a little behind some of the other wine counties in California. It will take time, but I do believe the Sonomans can make it work. It’s hard selling a phony message, but in this case, the message is true: Sonoma really does produce some of the greatest wine in California. And it’s not in Napa Valley.
Had a call yesterday from Oded Shakked, the proprietor of Longboard Vineyards, inviting me up to his place for a tasting of nine vintages of the Cabernet Sauvignon he’s made since 1999 from grapes grown in the Rochioli Vineyard.
I met Oded around 2001 when I was writing my first book, A Wine Journey along the Russian River, in which he figures prominantly–and he even has his own photo (taken by moi). I not only was interested in Oded’s fascinating story (how he went from being an Israeli fighting soldier to a Russian River Valley winemaker), but because he had some interesting insights into a strange area of central Sonoma County that falls inbetween some far more famous appellations.
This would be the region around Healdsburg that isn’t really Russian River Valley, Alexander Valley or Chalk Hill, but falls near the nexus of them all. When I was writing “Journey,” I was in the process of articulating my understanding of what grape varieties or families of varieties grow best in Sonoma’s various AVAs. With Russian River Valley a cool area, it was obvious the answer was Pinot Noir and Chardonnay (with a nod to Zinfandel, Petite Sirah, Sauvignon Blanc and a few others). With Chalk Hill and Alexander Valley–warmer regions–it was clear the stars were Bordeaux varieties (and, of course, Alexander’s exquisite Chardonnays and Zins). But what of that funny area around Healdsburg?
I already had written the part of Journey where I called the Russian River’s crazy loops around Healdsburg–loops that result eventually in its drastic turn westward to the sea, the only major California river to do so–“crucial.” Thus, when I asked Oded his views on that area, and he replied by calling it “The Crucible,” I was stunned. “Crucial” and “crucible” both trace their etymological roots to some very old terms: the Latin word for “cross”, and with connotations of a melting furnace.
I concluded then (and Oded already had arrived at the same conclusion independently) that this no-man’s land was (and is) probably good for Syrah, being neither too cool nor too warm. But now I need to pick up the story of Oded’s Rochioli Cabernet Sauvignon.
Why exactly the Rochiolis planted Cabernet in their famous vineyard on Westside Road always has eluded me. I’m sure I asked Tom Rochioli at some point, and have forgotten what he said. Probably they just wanted to see what it would do, so they put in a small patch. The Rochiolis themselves weren’t interested in vinifying it; they didn’t seem to think very much about it. Anyhow, they had a relationship with Oded, and so he got the grapes and made the wine. But it always was a curiosity to have a Cabernet Sauvignon with a Rochioli Vineyard designation.
At any rate, Oded told me yesterday (I don’t think I’d known, or, if I had, I’d forgotten) that the Rocholis finally budded over the Cabernet portion of their vineyard to, predictably, Pinot Noir, in 2007. So the ‘07 was the last vintage Oded, or anyone else, will ever make a Cabernet from the Rochioli Vineyard. It seems likely to Oded, and I agree, that there may be virtually no more Cabernet Sauvignon growing in the Russian River Valley. (I’m sure someone will set me straight on this.)
Then Oded added that he’s thinking of finding a new source of Cabernet, and he’s looking–you guessed it–somewhere in The Crucible. He added that he’d thought of planting it in his own little vineyard, which also is on Westside Road but further north, and thus warmer, than Rochioli (and where he also grows his Syrah and Merlot). But he still worries the area might not be suitable for Cabernet Sauvignon.
It always was hard to figure out why Longboard’s Rochioli Vineyard Cabernet was so good. I never rated it less than 90 points. In theory, Rochioli Vineyard is too chilly to ripen Cabernet. Yet somehow it worked. Maybe it was because the Cabernet vines were planted (in 1974) on the north side of Westside Road, in a warmer region of the large vineyard than down by the Russian River, where Rochioli’s classic Pinot Noir blocks (West, East, Riverblock, Three Corner) were situated. Maybe it was Joe, Jr.’s impeccable viticulture. Probably a combination of both, with Oded’s skill and a little mystery thrown in.
All this reverts back to an issue that appears with some regularity here at steveheimoff.com; namely, the relationship between wine type, AVA, consumer and critical perception, scores, pricing and marketability. In other words, everything. Oded may find a fine Cabernet Sauvignon source somewhere in The Crucible; he may make a fine wine from it, and offer it at a decent price; but will it sell? We all have become a little too dependent on associating varieties with appellations, instead of letting the wine speak for itself. That’s not a healthy development, as it inhibits innovation. I’ll miss Oded’s Rochioli Cabernet, but I’m looking forward to whenever he starts making one again, no matter where it comes from.
I had a number of hours of downtime yesterday in Sonoma County between my noon lunch in Graton (which lasted about 2 hours) and my 8 p.m. dinner at John Ash & Co., in Santa Rosa, so, at the suggestion (via Facebook) of my old friend Rusty Eddy, I drove up to Healdsburg to hang out at the Sonoma County Wine Library.
I know the Library and its director, Bo Simons, fairly well, having given some author’s talks and done some signings for A Wine Journey along the Russian River and New Classic Winemakers of California: Conversations with Steve Heimoff. I had done a ton of research there as well, especially for Wine Journey. When I arrived, Bo was as the counter, working. The first thing he asked was if I’m working on a new book.
“No,” I said, and in answer to his puzzled expression, I explained, “Too much work, not enough money. Besides,” I added, “most of my extra creative writing (beyond my day job, I meant) is online, on my blog.”
Now, Bo is a print person. I suppose you have to be if you work in a library. He mentioned certain 18th century Englishmen as his ideal writers to read (thereby in his own, discrete fashion letting me know what he thinks of blogging), and then he said, with a sheepish smile, “I’m a book guy.” And here, he held up a hand and rubbed his thumb against his index finger, and he didn’t have to explain the symbolism. Bo likes the feel of good paper, of a properly bound cloth cover, and, unless I miss my guess, he also likes the smell of new printer’s ink and the sharp look of Caslon on a page.
At lunch that day I’d run into Laurence Sterling, from Iron Horse, who told me one of his daughters (or nieces? the fragility of memory) has a degree in magazine journalism and is living in New York putting a career together — a little print, a little online. I told Laurence I’d love to meet the young lady, to find out how she views the future of print versus, or vis-a-vis, online. Where you stand, as they say, depends on where you sit, and a young Millennial living in the heart of the world’s media capital must have some interesting thoughts.
Anyway, back in the Wine Library, I saw shelves of back issues of every print periodical you can name: Decanter, California Farmer, Le Bulletin de L’OIV, Charlie Olken’s Connoisseur’s Guide, Wine Enthusiast and dozens, maybe scores of others. Behind locked glass cabinets are rarities: “Grape Culture” (1867), “Mead’s American Grape Culture & Wine Making” (also 1867), “Wines of the Ancients” (1775), “The Vine and its Fruit in Relation to Wine” (1875), “Clarets and Sauternes” (1846). Who wouldn’t want to tear into those? (Maybe “tear” isn’t the most appropriate verb to use concerning those fragile antiquities.)
Not behind glass are thousands of volumes on wine, on every conceivable subject. The business of wine, the art of drinking, the world’s wine regions, viticulture and enology, wine poetry, even wine-inspired mystery novels (“Death by the Glass,” “No Murder Before its Time”), and, yes, my own books. The Library contains drawersful of maps, of charts and statistics and oral histories. It is a cornucopia of wine information and knowledge.
And yet, like libraries across our country, it’s hurting financially. “Funding could be better,” Bo sighed. Grower and producer underwriting, upon which the Library largely depends, is stagnant. (Memo to growers and producers: go here for a subscription form or call the Library at 707-433-3772. And you don’t have to be a Sonoma winery to help.) The public also can assist, by joining as a Wine Library Associate ($20 a year). As Bo says, “Every little bit in these bleak times helps.”
Why should anyone care about the Sonoma County Wine Library? Because there are few libraries like it in California, or in this country. Because it’s important to keep knowledge alive, and handed down over the generations. Because “There is not such a cradle of democracy upon the earth as the Free Public Library, this republic of letters, where neither rank, office, nor wealth receives the slightest consideration.” (Andrew Carnegie). And from The Tempest:
Knowing that I loved my books, he furnished me,
From mine own library with volumes that
I prize above my dukedom.
Back in December, 2009, I blogged on “the Sonoma County label war,” a proposal by the Sonoma County Vintners by which every bottle of wine produced in the county would have to bear the words “Sonoma County” on the label. That meant, if the wine came from Russian River Valley, it would have to say “Russian River Valley – Sonoma County.” Ditto for all of Sonoma’s other 12 AVAs.
I expressed some doubt at the time whether this was really the best thing the county could do to promote itself. It seemed like a too little, too late approach to make up for the diluted Sonoma County reputation the county caused by creating so many appellations in the 1980s.
Over the weekend, the California Legislature unanimously approved a bill that essentially enacts the Sonoma County Vintners concept, dubbed “conjunctive labeling,” into law. Since there’s no reason to think Gov. Schwarzenegger won’t sign it, the new law will likely go into effect, although not for another three years.
Three other California wine regions have conjunctive labeling laws: Napa Valley, Lodi and Paso Robles.
I asked my Facebook friends, many of whom are California winemakers, what they think of this law, and the response was pretty negative. I can’t explain that; I simply report. A few examples:
“Capture winery is totally opposed.” — Tara Sharp
“My label is Dane Cellars and I oppose it also.” — Bart Hansen
“Horrible law.” — David Grega
“Dumb, dumb and dumber. I have withdrawn from the Vintners in protest and won’t participate in any of their marketing efforts.” — John M. Kelly
“…we are also considering withdrawing. Most upsetting: we’ve voiced our concerns to the Sonoma County Vintners in a detailed, thoughtful way and they’ve completely ignored our points.” — Tara Sharp
“F’n ridiculous, moronic, and other words not fit to type.” — Hardy Wallace
“It’s a bad idea, and it sets a bad precedent for other large geographical AVAs to ram the same sort of requirement through their state legislatures.” — Randy Hall
“it’s silly” — Mark Clarin
Although to be fair, there were a few defenders:
“I think its great personally, strength via solidarity, and seems plenty of industry concurred; just b/c SVVGA didn’t follow your concerns doesn’t mean they weren’t listening.” — William Allen
“Is the Napa law ridiculous too? What about Paso Robles? How about Lodi? The one thing Sonoma County (wineries) ALWAYS gets criticized for is that they can’t come together for a common good… and a lot of the comments above illustrate that point exactly.” — Kelly Keagy