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Thoughts on the sommelier scandal

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I’ve been closely following this brouhaha about sexist sommeliers and the raging debate it’s inspired about topics ranging from wine snobbery and elitism to employment opportunities for women in the wine business.

Given my long involvement in the wine business, which included exceptionally close contact with sommeliers, and given that I’m a gay man in an industry that traditionally has sidelined gay people, I feel entitled to speak my mind when it comes to questions of equity and abuse. The first thing I want to say is that this is a good debate. The wine industry—on the growing side, the production side, and the hospitality/service side—has been heavily dominated by men—specifically, straight white men–for too long. On the marketing-public relations side, that’s less true; women traditionally have been very powerful in P.R. But for that very reason, P.R. has been viewed (mostly by men) as the less important side of the wine industry, the province of “the weaker sex.”

I’m not big on quotas; no industry should be compelled to hire in the exact percentages of the U.S. population by gender, ethnicity, race, sexual preference, or anything else. Still, when a group has historically been excluded from participating in an industry, it should surprise no one when representatives of that group complain. It also should not surprise anyone that, where there is exclusion, there exists the possibility of abuse: some groups perceive themselves (and are perceived by others) as being more “worthy” and “talented,” and those groups—usually white men–believe they should support the existing power structure which, of course, benefits them.

I look back over my decades of involvement in wine and restaurants here in California and elsewhere, and I’m surprised that I didn’t realize sooner that the wine industry had serious equity problems. Back in the 1980s, when I was getting started, men ran everything. They made the wine at the wineries. They worked at the restaurants, both as chefs and as sommeliers. They ran the tasting groups, and they dominated the media, in books, newspapers and newsletters. Women were relegated to the sidelines. I remember Merry Edwards telling me the story of when she applied for a winemaking job at Schramsberg, in the 1970s. Her resume read “Meredith Edwards,” so the owner, one of the Davies, assumed the job applicant was male. When he met Merry for the interview, he was clearly taken aback. Merry asked him, “Would you have brought me in for an interview if you’d known I was a woman?” The answer was no.

I heard similar stories from a wide variety of women: Genevieve Janssens, at Robert Mondavi, described how she feared she’d be fated to work in the lab, not as a winemaker. The story on the restaurant floor was similar. Were there any female sommeliers or wine service people at top San Francisco restaurants in the 1980s and 1990s? If there were, I don’t remember any, but I remember male somms at Square One, Lulu, Rubicon, Farallon, Fleur de Lys, Postrio, Aqua, Boulevard, Hawthorne Lane and others. How come I didn’t find this overwhelming dominance by men weird or discomfiting? Because, I suppose, I wasn’t sensitive to the issue. Sometimes we have to forcefully be sensitized to these things; otherwise, we accept them blindly and blithely.

I was, on the other hand, acutely aware of the void of gay people in the wine industry in the 1980s and 1990s. Or, to put it more accurately, I knew people who were gay—or were said to be gay—and in some cases they were quite famous. But there was a silent agreement to not say anything. You couldn’t really come out of the closet; despite the wine industry’s supposedly liberal orientation, the actual towns of wine country were (and are) socially conservative. You couldn’t ask anyone if he or she were gay; that would have been unprofessional. And, as a writer, I knew for certain I couldn’t say in an article that someone was gay (not that it made a difference to the wine). Gay people (including Lesbians) were therefore hidden away, like the mad aunt in the attic. I’m not sure that, even now, things have changed that much.

The male sommeliers I’ve known and worked with have been in general a friendly, kindly bunch. But, again in retrospect, when I look back, I can see how thoroughly they dominated their local scenes. They were highly respected, especially if they were Master Sommeliers. They were looked upon by us lesser mortals as almost divine in their authority and knowledge—indeed, this is how they saw themselves. We all deferred to them, and they took advantage of it and acted in very royalist capacities. When I quit Wine Enthusiast to work at Jackson Family Wines—which, in my time (2012-2016), employed more Master Sommeliers than any other company in America—my feeling about them was that they were quite happy to be the resident muckety-mucks. They were a separate priesthood within a large, diverse employee community. This isn’t to say that I ever knew any sommeliers, Master or not, to engage in inappropriate sexual activities. I did not. But then, I wasn’t a woman, working alongside and for a somm. Nobody was making “moves” on me. And men in power were inappropriately compromising women in many industries, not just wine. So it would be unfair to single out the wine industry for sexism. The wine industry, like nearly every other industry grouping in America, was simply doing what America itself was doing.

The good thing about our modern society is that situations of such rampant inequity can’t exist for long. They’re exposed in the media; people naturally take umbrage at such outrages. Demands are made for reform, and industries must accede to these demands, or suffer the consequences. I think there are probably excesses: not every male who’s accused by every female of inappropriate behavior is guilty. There are two sides to every story. But overall, this scandal that erupted in the Court of Master Sommeliers is good news. It will make the wine industry fairer and more responsible. It might even make it less elitist. I’ve said for decades that there is way too much snobbery in the wine industry. I “get” it; I know why that is, and I confess to having done my part to aid and abet it, albeit unconsciously. But I always thought that, when it came to “Master” Somms and “Masters” of Wine, things had gotten a little out of hand. I think, although I can’t prove it, that women somms are less authoritarian, less given to power tripping than male sommeliers, and certainly less prone to sexual harassment. So if the field of wine service is more open to women, that will benefit the dining public. Women may be able to demystify wine (a rallying cry for the last 80 years) in a way that men could not—or did not want to.


Sacto, Are you ready? It’s The Sur Vs. Steve Show!

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Off to Sacramento early this morning for a trade tasting the organizers are billing as “The Critic Vs. the Somm.” It’s kind of a M.M.A. smackdown beween Master Sommelier Sur Lucero and myself—or, at least, that’s what it’s purported to be.

They expect a big turnout, I’m told. We’ll taste through a half-dozen or so wines. Sur, like myself an employee of Jackson Family Wines, will do his M.S. thing and explain his analytical process. I’ll do mine.

The M.S. grid (I think this is it – I got it off the Web)

MSGRID

certainly looks helpful; it encapsulates just about every quality you could find in a wine, and thus helps you identify what the wine is in a blind tasting in which you’re using deductive logic to identify what’s in the glass. Deductive logic, you’ll remember from philosophy class, is where you take a top-down approach to reasoning: starting with the premises, you reach a conclusion that must be true, provided that the premises are true. Thus, if the wine satisfies all the parameters of a fresh young German Riesling, then it must be German Riesling—or so the Master Sommelier grid would have it.

That’s all well and good, if your objective is to pass the M.S. examination. But it’s not the way I taste wine. I always say that the way you taste depends on your job. Master Somms learn to taste the way they do because they want to be Master Somms; their job, as it were, during the period they’re studying, is to taste like an M.S., hence the grid. They learn to taste in order to deduce what’s in the glass and pass the test.

That seems to me a kind of closed-circle way to taste wine. I have no gripe against it, and I can appreciate the amount of hard work that goes into tasting a wine double-blind and being able to say it’s Bordeaux or whatever. That’s pretty good. It’s the Cirque du Soleil of winetasting: flashy, entertaining, a crowd pleaser.

I might have gone that route, except that the way I learned to taste wine was entirely different. It was basically the old British way, transferred to our shores via the media I read when I was coming up (the San Francisco newspapers, wine books) and, most importantly, Wine Spectator magazine. The latter was my Bible in those early years. I thought it was the greatest magazine that ever existed: I couldn’t wait to get my copy in the mail (this was when it was a tabloid, not a big glossy ‘zine the way it is now). And from Wine Spectator, I learned to taste wine using the 100-point system, in a way that—let’s admit it—is not nearly as rigorous as the M.S. grid.

So exactly how does the amorphous 100-point system work? Well, to begin with, it’s a subjective impression, but it’s not subjective to the point of random incoherence. The proper use of the 100-point system depends on extensive experience, the kind needed to draw upon a sense-memory of what “perfection” is and then comparing all subsequent wines with that rarely-encountered Unicorn. The way I taste is like a shortcut around the M.S. grid. It’s a lot easier: you don’t have to go through all those complicated line items, but then again, the sommelier doesn’t taste for quality; she tastes to be able to deductively identify a wine. I taste for quality. Those are two different things.

When I taste a wine single-blind, it’s not important for me to figure out what it is. That concept never even occurred to me when I was coming up. It would have seemed senseless. I tasted then, and now, with respect to the overall impression the wine made in my mouth and brain. Was it a Wow! or a Dud, and where on that continuum does it fall? After all, that’s the way actual human beings taste: do they like the wine, and if so, how much do they like it, or do they loathe it? It never seemed important to me to taste deductively; I wanted to learn to taste hedonistically (as Mr. Parker might put it). I wanted to get a job as a wine critic, and when I was coming up, wine critics got successful jobs based on criteria such as writing ability, knowledge of wine, and team skills, and not on deductive tasting. In fact, such deductive tasting is, to the best of my knowledge, a comparatively recent practice. Wine professionals never tasted the way sommeliers taste. Throughout history they have tasted the way I taste.

Is one method better? Well, like I said, the way you taste depends on your job. Wine writers of my generation never troubled themselves to think deductively (although there’s a certain amount of deduction involved in my kind of tasting). We either tasted openly, in which case deduction was completely pointless, or we tasted in single-blind flights, in which we knew many things about the wines (region, vintage, variety, etc.) and were simply comparing them qualitatively. That’s still the way I taste, but there’s something else: since I came up as a magazine writer, the object of my thoughts whenever I tasted wine was the consumer. I always thought of those anonymous people out there who might buy a wine based on my recommendation. They don’t care about the M.S. grid. They don’t get into that level of analysis. They just want to experience pleasure, and perhaps some good wine-and-food pairing too. And so that’s how I taste: Does the wine give me pleasure? Because if it gives me pleasure it should give most consumers pleasure. And if it gives me pleasure, how much pleasure does it give me? That’s where the points come in. Ninety points is a lot of pleasure. One hundred points is pleasure unbounded—a wine that’s right up there in my sense-memory with the greatest I’ve ever had. I might be less able than a somm to say “This is a Cabernet Sauvignon and this is a Merlot” but that sort of thing doesn’t matter to me, nor do I think the readers of wine magazines (or diners in a restaurant) care about that in a writer or server. They want someone who cares about them, who is able to predict for them what they’ll like, who can tell them stories about the wines. You don’t have to taste deductively in order to be that person. I think, ultimately, the skills needed to be a Master Sommelier are exactly that: the skills needed to be a Master Sommelier. One develops expertise at that sort of thing in order to climb the sommelier ladder and append those magic letters, M.S., after one’s name. That helps to get a job nowadays, in this intensely competitive environment, but how it helps consumers isn’t clear to me.


From Houston: Michelin won’t come here? Really?

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I’m told by my friends and hosts here in Houston, Texas’s biggest city and a financial and oil hub, that Michelin won’t come here to review restaurants. If that’s true, and they swear by it, it makes no sense. Houston is a great city, a port city that prides itself on its international culinary influences. I’ve now enjoyed the food in four places here, and I gotta say, Kudos! Good food. Interesting food, including a popup presided over by a James Beard award-winning chef. Why would Michelin ignore Houston? Don’t know. Just asking.

Anyhow – forgive me for short-shrifting my readers the last few days in terms of content and word length. Long days, and triple-digit temperatures with high humidity conspire against me being creative when I finally get back to my hotel room, usually after copious amounts of alcohol. (I will say they know how to make a proper vodka gimlet in this town!) On tomorrow (Wednesday) to San Antonio, then on Thursday, Austin. I like to remind people here that I consider myself half-Texan and Oklahoman. My mom’s parents moved to Oklahoma–which was then Indian territory–in 1907. The family quickly spread to Texas. All my cousins on that side of the family are from down here; I used to visit in the summers, and once, at the age of seven, I spent a good part of the summer digging a ten-foot-deep hole in my uncle’s Oklahoma City home looking for oil (which I never did find).

I’ve met some great people on this trip, including Sean Beck, the sommelier at a group of restaurants including Caracol, where we had some fantastic Gulf oysters, but more to the point, Sean is of like mind with me when it comes to today’s rather bizarre tastes in sommelier-driven wine. I won’t attempt to quote him, but it’s refreshing to know that not every young somm thinks that  wine has to be low alcohol and have a lot of funky dirtiness in order to be interesting. I exaggerate, of course, but you get the point…and as I told Sean, I think this temporary insanity in favor of so-called “natural” wines (a meaningless term) is coming to a merciful end, as the demise of In Pursuit of Balance symbolizes (and Sean, like me, scratches his head when it comes to defining “natural”).

Well, that’s it for tonight. Have a great Wednesday!


Can you “train” a palate?

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I picked up an older issue of Bon Appetit in which the “Starters” column (a sort of “Ask Bon Appetit anything you want” feature) has the following question from a reader: Dear BA, I often hear chefs on cooking shows…talking about a person’s palate…What exactly does that mean, and can I train my own palate?

The use of the verb “train” is strange here. I’m reminded of what I had to do when Gus first came to live with me. There was a lot of dog training involved: he was pretty well housebroken, but not entirely, and he had to learn—and respect—my voice commands, including “no,” “stop,” “sit,” “stay” and “come.” This training involved me—the dad—imposing my will upon Gus, the child/dog. It was a process of issue command—wait for result—impose result if necessary—repeat—and repeat—until the result was an obedient dog, which Gus is.

Does one “train” a chef’s or wine lover’s palate in the same way? (“Sit, palate. Give me your paw, palate.”) Bon Appetit’s answer person, Andrew Knowlton, defined a “great palate” for chefs in two ways: a more fundamental level in which a talented chef can identify the flaws in a dish and know instinctively how to correct them: perhaps by adding a pinch of salt or squeeze of lemon.

On a higher level, Andrew defined a great palate by the degree of “taste memory” the taster possesses. According to this approach, the only way to acquire an extensive taste memory is to taste a ton of food (and, for our purposes, wine) over a long time. That way, when you judge a food (or a wine) you compare it to the greatest similar food or wine you’ve ever had. This presumes, of course, that you remember that greatest food or wine, which is why it’s a function of memory.

Well, most of you reading my blog probably have tasted a lot of wine in your time, and you no doubt possess an extensive taste memory (kind of like having a lot of books in your library). Still, I’ll bet you wonder if you have a truly “great palate,” or just an ordinary one. Am I right? Sure I am. I think most of us doubt our palates from time to time, even though we might never care to admit it. I do admit it, and I did throughout my long career as a wine critic. I always did the best I could, honestly and diligently, but I knew that there were palates more acute than mine. There’s always a palate more acute than yours, just as there’s always someone better than you at (name it: basketball, math, making an omelet, dancing, sodoku).

There’s a meme in this business that the best palates belong to those professionals who have undergone some sort of formal training: sommeliers and Masters of Wine. Winemakers, too, are often known as great tasters. I’ve known quite a few great palates in my time. One was (and still is) the longtime winemaker at Jordan, Rob Davis, whom I once saw correctly identify, blind, twelve Cabernet Sauvignons concerning their origin, Napa Valley or Alexander Valley. That’s pretty good.

I once knew quite well a person who was studying for his MW. He’d been at it for years, and was therefore completely saturated in that hard-nosed, analytical approach. When he tasted a wine, blind, he’d go into a sort of mesmerized concentration: eyes scrunched shut, brow wrinkled in thoughtful meditation. Swirling and chewing the wine, he’d begin his written analysis, slowly and methodically working through all the wine’s parameters—flavors, acidity, complexity and so on—until he felt he had a good handle on it. (Sadly, this person never did get his MW, and he eventually dropped out of the program.) Of course, the ultimate expression of this approach—the Gold Medal at the Tasting Olympics, as it were—would be to taste a wine double blind and announce that it is, say, a young Spanish Verdejo. Not Sauvignon Blanc, not Albariño, not Gruner Veltliner. This is the taster’s wet dream: to nail it in public. Polite applause (and perhaps envy) from the crowd—the taster’s reputation is enhanced—the story will go around the wine world via social media in no time.

Yes, that is one definition of a “great palate.” But you have to ask yourself, what’s the point of it all? You take years and years, do all that studying, all the hard work that goes into it, and for what?—so that you can nail Verdejo at a blind tasting? I’ve always said that the kind of tasting skills one develops depends on one’s job. Wine critics, of the kind I was and most of the well-known print critics are, do not need that particular skill. In fact, it may be detrimental to them doing their jobs well. Aspiring MWs and MSs do need it, for one reason only: to pass their respective examinations, so that they can get their credentials. Afterwards, such freakish analytical skills become less and less necessary, as the graduates find themselves careers in which other skills—business, teamworking, networking, accounting, organizing, writing, teaching, food pairing—take center stage. In fact, from the point of view of a consumer (which we all are), what skills do we want to see in the person who’s making buying recommendations to us? Personally, I couldn’t care less if my somm or critic can nail Verdejo blind. But I do want her to know her wines, tell me stories, answer my questions, impartially help me make my decision, and maybe even be able to have a good conversation about something besides wine.


Older wine in restaurants? Not worth the risk

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Somm Journal executive editor David Gadd asks the pertinent question of what to do when you let a sommelier hand-sell you a glass of older wine, and when you taste it, it’s over the hill.

I say the question is pertinent, because we see this happening with greater frequency nowadays, what with these older vintages, especially of more obscure wines and regions, being readily available at affordable prices, and somms being notoriously into “cool”, offbeat wines that can be downright strange to more traditional tastes. The general public, which includes many professionals in the wine industry, still is mesmerized by older wines; even though many of us understand that the life-curve of most wines is short, and that, from the moment they are bottled they begin to die, the possibility of finding some transmogrified old treasure still haunts us, and is probably responsible for more money being spent on moribund wine than is generally acknowledged.

Such at any rate was evidently the case with David Gadd, who spent $25 each on two “fossils” that were “heavily oxidized” and finished “flat [and] funereal.”

That does not sound like a pleasant gastronomic experience!

I had a very similar time once in one of Carmel’s top restaurants, when I was persuaded by a somm (complete with silver tastevin around his neck) to invest in a 12-year old Spanish Albariño he guaranteed would be fantastic with my scallops sautéed in butter. The wine was completely dead and tasted frankly awful.

The reason these anecdotes, mine and David’s, matter is not because of their particulars, but because they raise questions of current interest. Today’s diner of fine food and wines is confronted with a looming question: whether to stick with what he or she knows and likes, which is usually Chardonnay, Pinot Noir, Cabernet Sauvignon or one of the other major varieties, in a fresh and relatively young wine; or to go the route of adventure, which usually means an obscure variety, from a lesser-known country or region, and moreover, may—depending on the restaurant and sommelier—have acquired some bottle age, although it may still not cost much more than a younger bottling. One might be tempted to go the second route, in which case there are two possible ways of preventing catastrophe: asking for a free tasting sample of the wine before officially ordering it, or reaching an understanding with the server that, should you not care for the wine, you will have an unconditional money-back guarantee. Both of these are more or less standard practices in good restaurants, but both come with a certain level of risk: you, the diner, are out on the town for fun, and you don’t suddenly want to find yourself plunged into drama with a sommelier or server, particularly when the playlet is likely to be overheard by strangers at neighboring tables (not to mention potentially stressing your dining companions). The first alternative, asking for a free tasting sample, is less fraught with danger, but also less likely: a restaurant is not likely to offer a tasting sample of older wines (although the advent of the Coravin is making that more likely).

The diner, then, finds himself on the horns of a dilemma. We don’t want to be conservative and stuffy and trod only the well-worn paths of least resistance. We want to be open to surprise and delight, ends that cannot be achieved unless we’re willing to take risks. But the dining room floor is often not the best place to take those risks. As a former critic, I have come to the conclusion that older wines are generally more apt to disappoint than to please, which is why, except under strict circumstances, I wouldn’t take the chance, but would stick to young and fresh. There are exceptions, of course: if there’s a wine and winery you’re familiar with, and know has a good track record for aging, then go for it. (For example, I wouldn’t have any problem ordering a 12-year old Corison Kronos.) But old dry Loire whites, which is what caught David Gadd off-guard? Nope.


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