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When is a review not a review?

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The San Francisco Chronicle’s restaurant reviewer, Michael Bauer, really stirred up a dust storm with this post, “DNR: Three restaurants I’m not reviewing,” on his blog.

First, let me say that I’m a Bauer fan. If I’m checking out a restaurant in the Bay Area, I first want to know what Michael said about it. I might look at Yelp, but I don’t entirely trust Yelp. At least I know that Michael is independent and has no skin in the game.

I also trust the very concept of a trusted critic. Yes, I was one myself, so maybe that makes me more empathic about them and their jobs. A good critic actually works very hard; just as a wine critic doesn’t just sit around the house all day, sipping wine and snacking, a restaurant critic doesn’t just go out to eat. The research and writing are hard, and the critic has to know what he’s talking about, not only to land a prestigious job at a paper like the Chronicle, but to last as long as Michael has.

So what was so controversial about Michael’s post? Go ahead, read through the comments—they’re hilarious—and see. For the most part, people said that although Michael said he wasn’t reviewing the three restaurants he wrote about, he then went ahead and kinda-sorta did. As one commenter said, satirically rephrasing Michael’s post, I won’t write about these places. Let me write about them to tell you why.”

Well, let me come to Michael’s defense. First of all, he said upfront that he “decided not to move forward with a full-blown three-visit review.” (One of his rules is to eat at a place three times before he does the formal review, which makes a lot of sense to me.) But these are not full-blown reviews, they’re mini-takes. And keep in mind that they appear, not in the pages of the Chronicle itself, but in Michael’s blog. Michael’s blog is less formal, more easy-breezy than his full-blown reviews. So the readers who criticized Michael are a little off-base.

Plus, I think Michael is doing a great service to the three restaurants. It’s nice that he has some way of alerting them to his concerns, before he actually publishes the review. That way, the restaurateurs can fix the problems (which don’t seem to be major), so that when and if Michael does come in for a full review, it’s more likely to be a good one than a bad one.

Finally, the snarkiness of some of the commenters leaves something to be desired. It’s fine to say you don’t agree with his conclusions, but to resort to pique, like being mad at Michael because he doesn’t have to pay his own food bills (the Chronicle does), is just silly. Some others criticized Michael for not reviewing local places, but he does. He’s reviewed thousands of restaurants over the years, not just the famous, expensive ones but plenty of local joints. Just last week, he reviewed Hawker Fare, one of my faves, just a ten-minute walk from my house in downtown Oakland, where the most expensive item on the menu is about $13. So, yes, Michael does review local places.

 


On critics, criticism and bad reviews

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I think it’s perfectly fine for the restaurants and pubs in Dallas to band together and try to stop the Dallas Morning News’ restaurant critic from having access to them.

It’s a free country, right? Leslie Brenner, the DMN’s critic, has the right to publicly trash the restos in her column, and they have the right to collectively be pissed off and try to bring her column down.

This minor brouhaha would be of interest only to Dallas folks, if it didn’t touch upon some larger issues. Here’s the nugget of the case: The restaurants “are organizing to confront the major daily’s critic, whose position of influence has historically silenced, or at least intimidated, those who might question his or her authority.” Leslie is a “tough critic” whose negative reviews can be damaging to those she targets (as can bad reviews in any city, including in San Francisco, where Michael Bauer holds sway). The restaurateurs are calling for a “more nuanced system,” whatever that means. Until and if they get one, they can’t stop Leslie from visiting their venues—but they can refuse to accept her payment, and they can stop cooperating with the DMN’s photographers.

The practice is not unknown among wineries. Several of the country’s most famous critics are routinely not sent the wines from certain wineries who believe that they (the critics) are somehow prejudiced against those wines. I, myself, suffered this fate (not that it bothered me), and many winemakers have told me over the years they don’t bother sending their wines to the nation’s leading wine magazine because they don’t think they get fair treatment.

So this situation in Dallas is neither new nor particularly egregious. What I do find interesting is the particular gripe the restaurateurs have with respect to Leslie Brenner: “[T]hey’re confronting a self-described tough critic whose five-star system, they say, cannot differentiate between a self-service three-star barbecue joint with minimal decor and a full-service three-star restaurant with a hip, rustic interior. They’re lobbying for a more nuanced system that includes separate ratings for food, service and décor.”

“A more nuanced system.”. Hmm. That sounds an awful lot like what critics of the 100-point system say. They, too, argue that you can’t summarize wine by a numerical score. I don’t happen to agree, particularly because the point score is usually accompanied by a review in text (if anyone bothers to read it). But the truth is, there’s no system of critical reviewing that would ever make the critic and those she criticizes BFFs. Critiquing is inherently an act of defiance; nobody likes to see their product, whether it be food or wine, savaged in the pages of a metropolitan area’s leading daily newspaper (although they love it when the critic gives them a good review).

A good critic takes no satisfaction in a negative review. I certainly didn’t, and it was never fun when an angry winemaker called me up to complain, which happened on a fairly regular basis. But I do want to say this: A critic has to be fair and speak her mind, but there’s no reason for judgment to turn to acrimony. There’s a way to give a mediocre review that’s constructive, and doesn’t roil the waters with animosity and snark. There were many times when I loathed a wine so much, I want to write something like “The winemaker should be banished to a desert island and forced to drink this swill for the rest of his life.” But I always desisted from such colorful attacks, which may make for more interesting reading, but doesn’t advance the civility that should mark our relationships.


They said it on Facebook: bad restaurant behavior

6 comments

 

What’s the fastest way to make an asshole out of yourself in a restaurant? I was wondering because of some recent experiences, so I asked my Facebook friends, and as usual, they stepped up to the plate and offered up a potpourri of opinions which I am happy to share with you!

Send back the wine merely because you don’t like it.

Arrogance toward the staff.

Walk in like you own the place.

Snap your fingers at the server.

Light up a cigar and refuse to put it out saying……”this is a $100 cigar!!!”

Ask to speak to the Chef before your food has been served!!

Yell for service.

Take a line of my fav movie, The Jerk, “Hey waiter, you think in a fancy restaurant like this, you could keep the snails OFF the plate. And what’s with all this OLD wine, please go bring back something new, something from this year!”

Talk loudly on your phone.

Question a waiter about a dish and then show that you doubt he knows what he’s talking about (as in a long-ago date that I walked out on).

Pull down your pants and ask the server “what wine goes best with Wienerschnitzel?”

Quickest would be to ask to be moved from where they seat you three times. That’s instantaneous. Or maybe to just start insulting the hostess before you even get to that.

Anything that disrespects the restaurant staff.

Speak loudly on your cellphone while sitting alone at a table, without regard for your volume level.

Ask for a reasonably priced wine from their wine list.

“Garçon!”

Have no reservation, show up at 8 on the weekend and mispronounce the owner’s last name because he is a “dear friend”.

Ask in a loud voice, “what the fuck is the soup du jour?”

Because of course he’d give you a table…

Snapping your fingers to get service or refusing to take your ill-behaved children outside that are clearly too young to be there, so they can cool off and quit screaming.

Order Orange wine!

Send your food back because it’s too hot.

Ask for their finest white zin.

Tell the chef how to cook. That will get you in hot water quick!

take photos of everything including selfies of you with the waiter, chef, somm…

Talk about how good food, wine and service is at other restaurants.

Order something not on the menu.

Scrape your plate, and then complain that you did not like the food!

Arrive naked.

Rudeness towards an employee.

BUT…the biggest asshole(s) in a restaurant is the person, or persons who know full well the restaurant is closed, and yet they stay to absurdly late hours, keeping everyone else waiting there for them.

Asking for a red Château d’Yquem.

Leave a .02 cent tip.

Letting your kids run around like wild creatures in the restaurant instead of making them say in their seats (not bringing them something to do to keep them occupied also makes you bad) and then looking at your kids and smiling like everyone should also love them too when in actuality everyone is plotting the demise of them & your family (and I am a mom!). Also allowing them to scream like it’s some cute thing they do. It’s not.

Walk out of the restroom with your skirt tucked in your panties.

Ask for ice in your wine.

Be a loudmouth name dropper, take every call on your non-muted ringer, and also incessantly talk about the legs of the wine.

or wear a Dodger hat, anywhere outside of L.A.

Act like your customers are a dime a dozen.

Declare yourself and your friends “foodies who have eaten at the best restaurants on the planet”. Then say that you’re allergic to everything.

Loud bitching and moaning.

[This is Steve] I’m sure that none of my readers has ever committed any of these faux pas! I certainly haven’t!


To Santa Maria Valley, and my dinner at RN74

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Off to Santa Barbara today, for a quick trip to the Santa Maria Valley and Cambria and Byron. I always like traveling through coastal wine country, especially at this time of the year; as you pass by the Santa Lucia Highlands, and the vast stretches of southern Monterey and the San Bernabe Vineyard – as you zip through the Central Coast, with Arroyo Grande and Edna Valley just to the east, marked by the Seven Sisters – as you come into Los Alamos and the vineyards pick up again, sprawling on both sides of the road – you get a real sense of the terroir of the coast. Always just to the west is the mighty Pacific. Sometimes you can see it, sometimes the road curls too far inland, cutting the ocean off from sight; but always you can feel it in the cool winds, and I swear I can smell it, a sort of ionized, salt-laden scent that reminds me of Manzanilla sherry.

This sense of terroir is very different from the more technical analyses that we writers love to engage in, but to get a more generalized sense of the lay of the land – one which you feel subtly in your fingertips but can’t precisely define – is perhaps the more important way to understand terroir. The emotive and intuitive sense always has been important in a thorough understanding of wine. I had dinner last night with the Master Sommelier, Sur Lucero, who spoke of perceiving wine in terms of colors and shapes. I, myself, do not. When it came my turn to describe what we were drinking, I turned to human characteristics, for different wines always remind me of different sorts of people. There are shy, reticent wines, boastful wines, wines of elegance and charm. There are common wines, rude and ill-raised; then there are what I can wines of breed. We drank, courtesy of the sommelier at RN74, an older Burgundy, a Latricieres-Chambertin, whose vintage was unknown; the label bearing the year had fallen off. Sur guessed it to be 1985. It was a magnificent specimen that changed constantly in the glass, never drying out even after several hours but always gaining in force. With beef tartare it was excellent; ditto with gnocchi, and at the end of the meal, when the server brought a little plate of chocolates and other sweet dainties, that Burgundy was a fine partner. As I ate my first little chocolate and sipped the wine, and before I could say anything, Sur observed – correctly – “Stripped away the fruit, didn’t it?”

“Yes,” I replied, “but still a good pairing.” With the fruit, which was massive, now having receded, one could appreciate the wine’s structure even more. Sur seemed to like that, so I continued. There is a concept, I told him, of being raised properly by one’s parents, to be kind and respectful to everyone, King and servant alike. I always had been struck by interviews with people who met Queen Elizabeth. “Such a nice lady” is the usual take. “Puts you at your ease. So easy to talk with.” This is the sign of good breeding. In the same way, that red Burgundy got along with every food I had it with. I’m sure someone could have come up with something it clashed with, but it was a wine whose very universality was perhaps its greatest recommendation. A wine like that possesses, not so much a distinct personality, as the absence of a personality: it is the Platonic ideal of wine, and as such embraces, with love, any food with which wine, even theoretically, can be enjoyed. For that reason it was what some people call a conceptual wine.

At any rate, it was a lovely evening, and even though Sur and I didn’t agree 100% of the time on things like In Pursuit of Balance, I was very grateful to benefit from his take on wine. He also has a great (if frightening and sobering) personal story of the Napa earthquake.

Have a great weekend!


Pssst: Wanna buy a restaurant reservation?

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Ever get frustrated about not being able to get a restaurant reservation when you actually want one?

Happens to me a fair amount. My go-to restos tend to be in Oakland, since that’s where I live: Ozumo, Pican, Bocanova, Lungomare, among others. But so popular are these places that you really need to make your reservations far in advance—unless you’re willing to dine before 6 or after 9, which for the most part I am not. I like eating dinner at the normal hours of 7-8 p.m., but so does everyone else: hence, the difficulty. (The problem is worse in San Francisco. Try getting a 7:30 table at Boulevard. Good luck!)

Of course, I can always go to a non-reservation restaurant. We have some nice ones in my neighborhood: Boot & Shoe Service, the new Captain & Corset, and Hawker Fare. But that presents its own problems, namely, lines! I pretty much have a firm policy of not standing in line waiting for a table to open up.

Dining should be a pleasant experience; we should be able to eat where and when we want to. But that’s not reality. So some entrepreneurial types have discovered a new way to make money in the San Francisco Bay Area: they get reservations at in-demand restaurants, and then sell them online.

I first heard about this practice a while ago, when I read this article about reservationhop.com, a startup that makes reservations at San Francisco’s most popular restaurants and then sells them back to the public ‘for as little as $5’”, according to the S.F. Chronicle. But reservationhop is hardly the only new business trying its hand at the reservation-selling game. Table8 also is doing it: when I went to their website yesterday, they were selling reservations for such ultrachic places as Acquerello, Foreign Cinema, Waterbar, The Slanted Door and, yes, Boulevard (for up to $25 a shot!). The online S.F. site, Eater, quotes Table8’s founders as claiming “their offering actually levels the playing field for ‘normal’ people, allowing them the chance to get into a hot restaurant without advance planning.” That is true, I suppose; but you have to be a fairly well-to-do “normal person” to be able to afford to eat at one of these places plus pay a double-digit fee! (I don’t suppose you have to factor the reservation fee into the tip, do you?)

As you’d expect in a contentious town like San Francisco, there’s been some blowback against the reservation sellers that’s reminiscent of the complaints about Uber and Airbnb. One person who’s not so happy with the situation is a restaurant owner himself: Ryan Cole, whose Stones Throw is on Russian Hill. “I feel sick to my stomach to think that restaurants of such high pedigree and prestige would agree to participate in something so fundamentally against the principles of hospitality,” he wrote recently, in an open letter published in the Chronicle’s Inside Scoop online edition. He likened it to the old practice of slipping the doorman a $100 bill and skipping the wait for your table.” (Actually, it’s also rather the way StubHub works.) Ryan feels there’s something vaguely immoral about selling reservations. “Just because you can charge the premium doesn’t mean you should.”

I myself am neutral on all this. “It is what it is,” goes the current slogan, and besides, even if reservation selling is a horrible degradation of traditional restauranting, it’s here to stay. People want to be able to eat at top restaurants at their preferred times, and if they have to pay an extra $25 for the privilege, so be it! (I just hope they don’t make up for it by skimping on the wine.) But I personally won’t indulge in any of it. For every nice restaurant that’s next to impossible to book a table, there are dozens that aren’t. Let’s not forget that.


Friday Fishwrap: old wine writers never die, we just eat pizza!

11 comments

 

Hello. My name is Steve and I’m a “grand-fatherly white male traditional print writer.”

That’s what Amy Corron Power called me in her blog today. She was referring to my recent panel on wine writing at the Wine Bloggers Conference; my co-panelists were Mike Dunne and James Conaway, who are pictured, with me, in this little graphic Amy put up.

writers

She wrote, apparently facetiously, that we were “the only ‘true experts’ to whom we should aspire.”

I must admit that when I saw my panel I had the same thought. Three aging Boomers in a room full of bloggers mostly in their twenties and thirties: Yes, it did seem a little weird to me.

But let’s break it down. There’s lots of collective career success between Dunne, Conaway and me. And the Wine Bloggers Conference always has had a pedagogical or mentoring relationship with the bloggers who attend: I’ve gone there for long enough, and sat on enough panels, to know. If you’re a young and ambitious blogger, who better to get advice from than older guys (and gals) who have been around the block a few times and can tell you what’s up?

* * *

I’ve written a fair amount (here, on Twitter and on Facebook) about Oakland’s changing culinary scene. One classic example of it—and of what not to do—centers around Michelin-starred Daniel Patterson (Coi, in San Francisco) and his recently shuttered Oakland restaurant, Plum. Much was made of Plum when it opened in 2010 in the Franklin Square area off-Broadway. It was from Patterson, it was at Ground Zero of the restaurant scene in the newly-dubbed Uptown District, and it was high-concept and expensive. Those last two distinctions sealed Plum’s fate.

I ate there a few times in 2010-2011 and was always disappointed. I’m not big on high-concept food, where the abstract thinking and plate design seem to be more important than the flavors. And the prices were quite high. It was the experience of eating in places like Plum that always led me to tell people I’d rather have good, cheap Mexican or Thai than throw my money away for a “culinary experience.”

Well, apparently I wasn’t the only one who felt that way. Patterson closed Plum and has reopened the spot as Ume, a Japanese-themed restaurant whose prices aren’t bad. I haven’t eaten there yet, but plan to; Michael Bauer gave it a pretty good review in the San Francisco Chronicle.

Plum’s closure does say something about Oakland and what its citizens want in a dining establishment. We want nourishing, delicious food in a friendly environment that’s filled with people who look and sound like us. Oakland isn’t San Francisco or Manhattan; high concept doesn’t cut it. (I still don’t understand the success of Commis.)

The quintessential Oakland resto is Boot and Shoe Service. Loud, easy-going, happy, hip and boozy, this pizza-themed joint caters to a blue-jeaned, tattooed crowd that knows how to have a good time. I love bringing friends, sitting at the bar munching on a margherita pizza and gulping vodka gimlets while all the pretty people come and go. There’s money to be made in Oakland, only you have to know what people want. Whole Foods understood that when they built their big store around the corner from me. I credit Whole Foods with helping to turn my neighborhood around. I think Josiah Baldivino understands that, too, with his launching of Bay Grape. We Oaklanders are proud of our culture and traditions, and will support entrepreneurs who believe in us and respect our way of doing things.


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