Haven’t blogged in about a week partly because I wanted to see what the reaction would be when I said I might cease writing steveheimoff.com, and partly because I’ve been on a weeklong sales trip for Jackson Family Wines that has been exhaustive in every sense of the word.
For example, last Friday began with waking up slightly hung over after a very late night, following the previous two days of lunches, dinners, tastings and the inevitable late nights at bars with sales guys. Then it was off on a 250-mile round trip from Boston out to Lenox, near the New York State border, a lovely old town (f. 1767) in the Berkshires. That was for a lunch for local restaurateurs at a place I’d never heard of, The Wheatley. The mansion was built as a wedding gift for his daughter by a wealthy New Yorker in the 1870s. She had married an impoverished Spanish nobleman. (That story is straight out of Edith Wharton or Henry Adams, isn’t it?) The owners have turned it into a fabulous destination resort and restaurant. We saw a room that costs $1,800 a night—without breakfast! Anyhow, it’s a beautiful place and the Berkshire setting was very nostalgic for me.
I lived in those mountains for close to 16 years, enduring blizzards, sub-zero cold and the most wonderful springs, summers and falls imaginable, at a time of my life filled with the wonder, love, friendships and the discoveries of youth.
Then it was back (through rush hour traffic) to the Liberty Hotel, on Charles Street in Boston, where I had an appointment with a blogger, Terry Lozoff, who writes about wine, beer and spirits at Drink Insider.
He grilled me for more than two hours, tape recording the entire session. Nice young guy, smart, and I hope he gets my quotes right! After that, I was ready for a nice martini and some pizza in the hotel restaurant, and then it was straight to bed. Saturday, it was a rental car drive up to Ogonquit, Maine, to a grand old resort on the Atlantic, The Cliff House, where I presided over a dinner for 90 people (more on that later).
In response to last week’s post, I did get a ton of comments on the blog, on Facebook and in my private emails from people urging me to continue blogging. They apparently like reading this blog over their morning coffee! I’m not sure why, but I have a few guesses. I think people crave good writing, and by that I mean not only technically accurate (no misspellings, run-on sentences, etc.) but also honest, colorful writing from someone who might actually have something interesting to say. Terry and I talked about this at some length. He asked me what effect blogging and social media have had on my writing and I told him how I’d discovered (or been introduced to) both transparency and immediate communication. Also that my writing continuously has become simpler and more pared down. But harder to define is how to pour your self, your spirit and soul, mind and heart into the written word. Terry asked me, if I stopped my blog, would I consider podcasts, and I said, no, because, for me, there simply is no replacement for writing.
So why would people like reading about the thoughts and adventures of an aging wine writer, who no longer wields clout as a critic? Search me. But they do. So I’ll keep on writing this blog until I don’t.
Meanwhile, my impression of the wine scene, in Boston, Maine and western Massachusetts, is that it’s very much alive and well, despite this talk about cocktails and craft beer eclipsing wine. I had many conversations with consumers about the popularity of California wine with respect to European, and apparently California is doing quite well. People, both younger and older, like it. So I think in this respect Boston is a little different from New York City. I’m glad that most of the consumers I’ve had contact with on this trip have been below 35 years of age. That’s an age group I feel close to (even though I’m old enough to be their grandfather). It’s exciting to talk with them, and when you really get deep into a conversation you learn that the stereotypes about them (they don’t read books, they live on their mobile devices, they’re clueless when it comes to news or politics or science) are ridiculous. It’s so easy to stereotype individuals and groups until you actually take the time to learn about them.
By the way, at Saturday’s dinner in Ogonquit, I put up a photo of the menu on my Facebook page
where they described me as “Celebrity Host Steve Heimoff.” That elicited the following comment: “You can get fat eating all of that. Mazel-Tov Mr Celebrity. Can I have your autograph please.” That little dig was from my first cousin, Alan. It is a poignant reminder that no matter how inflated your ego gets, your relatives who knew you when you were a snot-nosed, crying little brat will bring you down to earth.
Memory: the first wine I ever tasted was given me by Alan’s father, a legend in our family, the tallest of all the men of his generation, dark as a Spaniard (that was the Sephardic Jew in him), and with a Spaniard’s passions. (Memory-within-a-memory: Uncle Ted once disappeared for many weeks; nobody knew where he was, although we children heard rumors, whispered in hushed tones by the grownups, or in Yiddish which always meant that the subject was juicy, that he was involved in something Important and Secret. When Ted finally showed up one day—as if nothing had happened—there was a new, framed photograph in his livingroom, of him with President Kennedy.) At any rate, I would have been five or six; the occasion was either Chanukah or Passover, both of which meant large gatherings of our Diaspora-ed family, huge quantities of greasy food and raucous conversation. The wine connection? Uncle Ted gave me a glass, one of those thick, stout, etched crystal ones meant, I think, for a highball. It was filled with a red liquid. “Drink, Stevelah,” he said, while the other adults in the family—my parents and all my aunts and uncles and a few grandparents—watched and smiled. I trusted my Uncle Ted; I sipped, and spat the awful stuff out all over my plate. It was Manishewitz. The adults thought it was awfully funny. It is a wonder I ever drank wine again.
Back to the present: The Cliff House dinner was a smash if I do say so myself. Public speakers will understand it when I say that I found myself “in the zone.” I’m reading Lillian Hellman’s memoir “Pentimento” in which she describes how she could always tell, in live theater, whether the audience was enjoying themselves, or if she was losing them. Last night my audience really had a good time. I don’t drink when I’m working like that but nonetheless I get a contact high from the people who do. It then becomes a feedback loop where my excitement excites them and vice versa. The ultimate compliment is when lots of people come up to you afterwards and tell you how great you were, and how much they liked the wines, which really did show well, partly because they’re good anyway and partly because Chef did such a good job creating foods for them. I was invited to the bar by two couples and enjoyed my usual vodka gimlets while chatting with a guy who seemed to have some sort of U.S. security clearance to get into all sorts of classified places, but who also was wild about wine—and his wife was a confirmed Kendall Jackson Vintners Reserve Chardonnay fan, so I told her she was in good company, as that wine has been America’s top-selling Chardonnay for 24 years and counting.
Well, this morning (Sunday) I’m still high from last night, although I shouldn’t be, because I just went through the hassle of driving down from Ogonquit back to Boston. Thank God for GPS and that eerily disembodied satellite lady who tells you exactly how to get where you want to go. At Logan, security wasn’t too bad, although United had yet another problem with their plane, which delayed our departure. By the time you read this on Monday, I will have been reunited with Gus and the thought of that makes me very, very happy.
A lovely tasting today at In Pursuit of Balance, really the best they’ve ever had. The venue was new: City View, in the Metreon Center, instead of RN74 like it was the last time I went. And what a crowd! This was clearly the buzziest place to be today if you were anywhere near San Francisco.
It’s impossible to taste everything, but I did get to quite a few Pinot Noirs, mostly 2012s. In general, you can say that this is a generous vintage, yielding balanced, supple and frankly delicious wines of great structure, although in a few cases, the acids were too fierce. The best of them need age. Here are a few standouts:
Domaine de la Cote. I have not been a fan of the 2011s which were green, but 2012 was a great success. The Bloom’s Field (12.5%) is sleek and streamlined, with a core of raspberries. It needs time.
Sandhi. Their ’12 Sanford & Benedict (13.5%) is a real beauty, charming and supple.
Knez. This was a new winery for me, out of Anderson Valley. The ’12 Demuth (13.3%) and ’12 Cerise (about 13.3%) both are gorgeous, the former tight, the latter more generous. Both need time.
Hirsch. First, it was good to hear that David is back at work! The ’12 East Ridge (13%) is powerful but delicate, with awesome structure. The ’12 Reserve (13.1%) is a wine I’d describe as Burgundian, with mushroom and tea notes to the raspberry core. Both wines need time.
Au Bon Climat. The 2011 Knox Alexander (13.1%) is huge in flavor, explosive in raspberry essence, yet gorgeously structured and dry. It certainly needs 5-6 years in the bottle.
Wenzlau. Another new winery for me. The Estate Santa Rita Hills (13.0%) is very acidic, almost lemony, with with solid raspberry-cherry fruit. I would give it six years.
Kutch. A pair of 2013s, the Sonoma Coast (12.3%) and the Rohan Vineyard (12.3%), from the Bohan-Dillon area of Fort Ross-Seaview. Two great wines. The former is delicate, the latter more potent and dramatic. I would cellar the Rohan for six years.
Native9 2011 Rancho Ontiveros (13.4%). A great success for the vintage, pale in color, lots of acidity, plenty of finesse. Drinking beautifully now.
Here are a few pictures of some old friends.
Last Wednesday’s historic tasting of 40 years worth of wines produced by Richard Arrowood was not only a testament to the oeuvre of one of California’s greatest living winemakers, but a refreshing reminder—if one were needed—of how well Sonoma Valley wines, red and white, can age.
Richard invited a small group of us to the tasting of some 60 wines. We gathered at his idyllic Amapola Creek Winery, in the hills above Sonoma Valley, just below Monte Rosso Vineyard, then motored further up the mountain to the home he shares with his wife, Alis, where the grand event took place.
Richard began his career at Korbel in 1965, created a series of famous, great single-vineyard wines at Chateau St. Jean in the 1970s, and then presided over his own Arrowood Winery (which eventually passed into the Jackson Family Wines portfolio.) He launched his Amapola Creek venture in 2001.
Space precludes me from writing about each of the sixty wines we tasted, but I will provide overviews of each of the flights, and include the top wine/s from each. Richard, in his introductory remarks, said one of his purposes was to show how well these wines can age. Indeed, the tasting illustrated that, many times over. All wines bear a Sonoma Valley appellation.
Flight 1. Chateau St. Jean Zinfandel.
These were all from the Wildwood (now Kunde Estate) and Glen Ellen (Moon Mountain) vineyards.
1976 Chateau St. Jean Wildwood Vineyards Zinfandel. Crowd favorite. Sweet blackberry jam, violets, bouquet garni, cocoa nib, espresso. Alcohol 13.9%. Score: 91.
Flight 2. Chateau St. Jean Cabernet Sauvignon.
These were from the Wildwood, Glen Ellen, Laurel Glen (pre-Patrick Campbell) and Jack London vineyards.
1977 Chateau St. Jean Laurel Glen Vineyards Cabernet Sauvignon. Good color. Spice. Cassis, black currants, cassis liqueur. Amazingly rich, sweet, still so fresh and vibrant. Superb. 13.9%. Score: 94
Fight 3. Arrowood white wines.
These were from the Alary and Saralee’s vineyards, both in Russian River Valley.
2009 Arrowood Saralee’s Vineyard Viognier. Tropical fruit, green melon, honey. Rich and exotic. Tremendous power. Great job balancing Viognier’s exoticness with structure and dryness. Drinking well now. 14.4%. Score: 94.
Flight 4. Arrowood Malbec and Syrah.
Except for the Sonoma County-appellated Malbec, these were all from Saralee’s Vineyard.
Arrowood 2004 Malbec. Good dark color at the age of nearly eleven years. Fruit drying out. Dried blackberry, grilled meat bone, shaved dark chocolate, cassis. Softly tannic. Tons of sweet black currant liqueur. Beautiful now. 14.5%. Score: 93.
But I want to praise a pair of Syrahs, the 2006 Saralee’s and the 2002 Saralee’s. Both scored 92 points.
Flight 5. Arrowood Cabernet Sauvignon.
These were all from the Monte Rosso Vineyard, or were Richard’s Réserve Spéciale bottling, except for the 1990 and 1991; I don’t know the grape sourcing on the latter two.
This was an incredible flight. It was hard to pick a “best,” but I went with the Arrowood 2005 Monte Rosso Cabernet. Good dark color. Heady, lots of black currants, cedar. Very rich, heady, sweet, opulent. Superb now and will age for many years. 15.8%. Score: 95. Concerning the alcohol level, the wine was not in the least hot.
Runner-ups: A pair of Réserve Spéciales, 1994 and 1993. Both were gorgeous 20-year old Cabs. I scored both at 94 points.
Flight 6. Amapola Creek Cabernet Sauvignon.
These were all from Richard’s estate vineyard, just below Monte Rosso. All the wines are eminently ageable.
2005 Amapola Creek Estate Vineyard Cabernet. Beginning to show bottle bouquet and development. Softly tannic, supple, rich in black cherries and mocha. Balanced, complex. Will drink well through at least 2025. 15.5%. Score: 94.
Flight 7. Amapola Creek Zinfandel.
Eight were Zins, mainly from the estate vineyard, with a few from Monte Rosso. Richard put a Petite Sirah in among them.
Amapola Creek 2008 Monte Rosso Zinfandel. Monte Rosso Zins, for me, can get too high and hot in alcohol, and the flavors can turn raisiny, even pruney. But the ’08 was the best of the lot, despite the heat waves of the vintage. I called it “claret-like” (an appraisal Margo Van Staaveren, sitting next to me, shared). Tons of fruit, spice and cocoa, balanced and elegant, yet always with Zin’s powerful, briary character. 15.1%. Score: 92.
Flight 8. Various Rieslings.
These were from Arrowood and Chateau St. Jean, and covered the vintages 1975-2009. The wines were from the vineyards Richard made famous with his Rieslings and Chardonnays of that era: Robert Young and Belle Terre, joined, later, by Hoot Owl and Saralee’s.
Tie for first:
1975 Chateau St. Jean Belle Terre Vineyards Johannisberg Riesling Individual Bunch Special Select Late Harvest (10.6%), and 1975 Chateau St. Jean Robert Young Vineyards Johannisberg Riesling Individual Bunch Special Select Late Harvest (10.0%). Score on both: 96. It is impossible to praise these very old white dessert wines enough. Possibly I scored them too low. In fact, the entire flight of eight wines was a masterpiece. It’s a pity people don’t drink more of these white late-harvest stickies, especially as they achieve the glories of senior citizenship.
For an extra treat, Richard invited a group of his former assistant winemakers over the years. They included Milla Handley (now Handley Cellars), Margo (Chateau St. Jean), her husband Don Van Staaveren (also from the old St. Jean days, now at Three Sticks), Heidi von der Mehden (Arrowood, now Merry Edwards) and, representing a younger generation, Erich Bradley (who was at Arrowood, and now is at Sojourn and Repris). Apologies to others who were present whose names I have not mentioned.
Richard Arrowood surely will be inducted one of these days into the Vintners Hall of Fame!
I used to go to every P.R. event I was invited to—which was a lot—when I started out as a wine writer. With Wine Spectator cred, I was on all the A lists in San Francisco. When I moved over to Wine Enthusiast as chief California critic—a big step up in power—the invitations only increased.
It was really cool, I thought, to be welcomed at all those top restaurants and clubs, to be wined and dined on wine and food I wouldn’t otherwise be able to afford, to be treated with a certain respect and courtesy. But guess what? I soon tired of the scene, which, it seemed to me, was populated mostly by networkers looking to sell their products or services. I wasn’t networking; I already had the job I wanted.
For some years now, I’ve been pretty selective about what I go to. The invites still pour in, but I seldom feel the need to go: I’m happy snuggling up with Gus at night and reading a good book, watching something on the telly, or getting some work writing done on the computer. But last night was an exception. I’d gotten invited to a client meet-and-greet by Postcard Communications, an up-and-coming S.F. agency, whose offices are located in a cute little building on uber-cute Maiden Lane, two blocks east of Union Square. The firm represents restaurants, artisanal food producers and wineries.
I’m not entirely sure why I went; something prompted me to. So I took BART into the city (four stops) and was there promptly at six. It was the usual thing: grazing through tables of delicious foods and wines. Met some nice people; traded business cards; had some superficial chats. There are two or three individuals I plan to follow up with.
I stayed for about an hour, then—feeling like the old uncle in a group whose average age seemed to be about 24—I left. On the way home on BART four young men were break dancing for contributions. It was fun to watch and I wished I’d brought something less than a couple twenty dollar bills so I could give them a few bucks. (It felt weird asking for change. Should I have?)
And I thought: I don’t really need these networking events anymore, but they’re fun to go to occasionally, and moreover, they really are the bloodstream of the younger part of our wine and food culture. Everyone I met had already had three or four “careers” in their search for one that suited them. One guy had been a teacher, a techie and had worked in publishing, before ending up in the food business. These folks, at their tender age, are still figuring out where they want to be and what they want to do insofar as work is concerned. They’re happy to be living in San Francisco or the East Bay (although prices are killing them). For a veteran like me, it was refreshing to see such burgeoning passion and talent incubating in the Bay Area, which is such a remarkable fount of creativity, from the programmers of Silicon Valley to the musicians and chefs of Oakland. I sometimes think of it as a kaleidoscope of personalities, dreams, ambitions and skills, always shifting and transforming into beautiful patterns of symmetry and color. From it will emerge the successes of tomorrow.
Great time yesterday moderating my panel at the Unified Wine & Grape Symposium on “Content is King: How to Craft and Feature Stories that Stand Out.”
We had a good-sized crowd—it filled the better part of a ballroom—which tells me that people really have a desire to master this storytelling thing. For my part, in my opening remarks I made three points I think hold true:
- What is a story? What makes a good one? How do you figure out how to tell your own, unique story?
- Once you have a story to tell, you need a medium to tell it through. There’s print, of course, but also the whole range of digital. (And, as one of my panelists pointed out, your tasting room staff is part of your story!)
- Once you’ve crafted a story and told it through your preferred media, you need a way to see if it achieved the results you hoped for. This is, of course, the famous (or infamous) ROI everybody talks about.
I suppose we could have a seminar on any one of these topics, they’re so complicated and filled with possibilities. As it was, we had only 75 minutes to get through it all, a hopelessly inadequate amount of time. But one must try! I believe the audience got so much information thrown at them from the three speakers (each of whom had a PowerPoint presentation), it must have been hard for them to take it all in. All I ever want, in these sorts of public events, is for folks to leave feeling like they were glad they came, and that they learned a thing or two they can use in the future. In this case, I’m sure they did. They had so many questions afterwards, we didn’t have enough time to get to everyone because we had to leave the room so the next panel could convene. Later, at the bar, I ran into a young guy whose family started a winery. He’d been to my panel. He said they were having trouble figuring out how to sell their wine. He’d come to “Content is King” hoping to learn about some magic bullets. Alas, there are no magic bullets. It’s hard work, selling what you make. Not for the faint-hearted.
I ran into many old friends: Mr. Darrell Corti (such a legend, and such a gentleman), Nicholas Mlller from Bien Nacido, Rick Kushman from the Sacramento Bee, the fabulous Nick Goldschmidt, George Rose (snapping pix all over the place), Nancy Light, Rick Smith from Paraiso, down in Monterey, whom I’ve known and liked for a really long time, and too many others to mention. Rick Smith is one of those salt-of-the-earth guys. He was a founding farmer/father of Monterey viticulture and wine and in particular the Santa Lucia Highlands (whose appellation status he helped create). It’s always a pleasure to meet old friends, but it also makes you feel your age when you remember how long you’ve known some of these guys. But I also made some new friends, including Melody Fuller, who it turns out not only lives near me in Oakland, but is the founder of the Oakland Wine Festival, which I’d never heard of (shame on me), but seems like a great thing for Oakland. My city has become a real hub of excitement, of restaurants and bars and the most interesting people moving in, so it’s only natural for us to have our very own wine festival, which I’m sure will be a huge success.
That was part of my challenge last week at a wine dinner I hosted, for Jackson Family Wines, at Ling & Louie’s, a fine Asian-fusion bistro in Scottsdale, Arizona.
Seasoned speakers know it’s helpful to have advance knowledge of who your audience is. (Actually, it’s “whom” your audience is, but that sounds so precious.) The more you know about them—their backgrounds, careers, level of wine knowledge—the better you can tailor your remarks to their interests and desires.
But this advance knowledge isn’t always possible, which is why some speakers will start things off by asking the audience questions. Where are you guys from? Do you work in the wine industry? Are you casual wine drinkers or collectors? Starting on this interrogatory note not only informs the speaker, it’s an ice-breaker that establishes an interactive back-and-forth, drawing the audience in and softening the initial atmosphere, which may be stiff, into one of cordiality and ease.
Sometimes, as I imply in the headline, your guests’ wine knowledge is all over the place. On Friday I had serious collectors as well as folks who couldn’t tell a Zinfandel from a xylophone. In this case, you have to tread a careful middle way. You don’t want to talk down to the true wine geeks, or to go over the heads of the novices. It’s a balancing act, but careful listening and sensitivity will help you hold everyone’s interest.
One thing that commonly happens is that a novice will ask a simple question whose answer the experts already know. You want to help the novice understand, but you don’t want to bore the experts. I’ve found that there are ways to answer the simple questions that will engage even the most knowledgeable people in the room.
For example, on Friday a woman asked me why Burgundy and California Pinot Noir taste so different (she preferred California), since they’re made from the same grape variety. You could see the Burgundy guys roll their eyes. I answered by asking the woman to imagine a globe of the planet. “See the lines of latitude in the northern hemisphere? Find Burgundy, then trace the latitude westward, across the Atlantic and the North American continent to the Pacific coast. Now, where are you?”
Before she could answer, someone (a guy) shouted out “Oregon. Washington.”
“Exactly,” I said. Then I went on, “Now, find Central California on our globe and follow the latitude line eastward, across North America and the Atlantic to Europe. Where are you?”
“Italy,” someone said.
“That’s right,” I said, “and not just Italy, but southern Italy, even Sicily. Now, imagine the difference in climate, and in summer daylight hours, between, say, Portland/Seattle and Sicily. Heat and sun ripen all fruit, including grapes. And that, my dear” (I told the woman, who was a sweet older lady) “is why Burgundy tastes different from California Pinot Noir. California is riper.”
The lady gave me a big smile. “That’s the first time I’ve ever gotten an answer to that question I could understand,” she said. She was happy, and I think I kept the interest of even the hard-core collectors.
Of course, the collectors would have been pleased to get into a detailed rap about Kimmeridgian soil, slopes, winemaking techniques and all that, but that would have been a MEGO moment for everybody else. So we had struck a balance. It’s also fair to point out that people in the audience at events like this have their own responsibility for its success. There’s always a “most knowledgeable guy in the room” who, devoid of manners, will want to drop his expertise just to show off, or perhaps to challenge the speaker. Fortunately, most experts have the awareness and self-control to behave themselves, in order to foster the greater good, which is the audience’s happiness. The experts at my event certainly behaved responsibly, and I made it a point, as best I could, to hang out with them afterward.
I never forget that my guests don’t have to be there. They choose to be there, thereby doing me an honor. The least a host can do is return the honor by respectfully listening and sensitively leading everyone in the same direction.
* * *
Tomorrow is my session at the Unified Wine & Grape Symposium, in the lovely capital of California, Sacramento. Our topic: Content is King: How to Craft and Feature Stories that Stand Out. I’m moderator; fortunately,I have some truly great panelists. It’s amazing how this meme of “the story” has grabbed hold of the wine industry’s marketing and communications people, isn’t it. Anyhow, if you’re there, come on up and say hi.