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When in McMinnville, drink beer



No, that’s not a slam against Oregon wine. I love these earthy, rich Pinot Noirs of Willamette Valley. But I also love a good beer and Lord knows there’s good beer in charming, small towny McMinnville. So I stopped by the Golden Valley Brewery, right downtown on the main drag, bought a few bottles, and voila, here I am, in the comfortable Comfort Inn, creating this blog post especially for you.


But first, my sad, sad beer story. So I want to drink the “Carlton Kolsch,” a fruity, medium-bodied, mildly hoppy beer (alcohol 5%). But you can’t carry a bottle opener on planes since 9-11, and when I got to the good old Comfort Inn the kid at the front desk said he no longer keeps bottle openers for guests because said guests keep stealing them, so he and I went on a treasure hunt through the kitchen looking for something, anything that could open a bottle of beer but there was nothing, and when I insisted there had to be something in the kitchen that could open a beer bottle he replied, indignantly, “If there was anything in here that could open a beer bottle I’d know about it,” and that settled that. Still, this bottle needed opening, so what to do? Turned out there’s a little bar-restaurant down the block, so I hightailed it over and the nice lady who greeted me said she did in fact have a bottle opener but that I wasn’t allowed to open the bottle in the restaurant, I’d have to take it outside, which made her worry a little bit, because I think she thought if she gave me her bottle opener and I took it outside I might never return; I suppose I look like the type who would steal a bottle opener. So she came outside with me, right there in the parking lot, and I opened the bottle, and she took the bottle opener back. Two happy people.

Golden Valley beer

(Yes I know the above rant is a bit cretinous but I mention it only to suggest the many tiny little things that can go wrong when you’re on the road, and compared to some of the more hellacious ones, my beer bottle brouhaha was minor indeed.)

Anyhow they had the USA Today in the Comfort Inn lobby so I took one and basically flipped out reading a comment from a reader who called the No Tipping policy at Danny Meyer’s Union Square Hospitality Group (which I blogged about earlier this month) “socialism.” I mean, when did the word “socialist” or “socialism” become a dirty word that rightwingers use to pile hate on everything they don’t like? But this is a wine blog, so no politics here. I was really getting into my Carlton Kolsch, so I kept reading and on the very next page was one of those dueling opinion pieces where USA Today’s writer basically accused “Big Beer” of trying to “flatten sales by craft breweries” and a counter-view arguing that nonsense, Big Beer isn’t trying to flatten anything, the beer industry is “thriving,” exploding,” “competitive,” and there are plenty of “opportunities for all brewers, large and small.” That opinion piece was written by Anheuser-Busch’s vice present of business and wholesaler development.

Well, I’m just up here on a quickie visit, so back home tomorrow afternoon. I don’t want to say exactly what is the purpose of my trip, but it is on behalf of my employer, Jackson Family Wines, which has interests up here. “Up here.” That’s how we Californians refer to the Great Pacific Northwest. I suppose if an Oregonian were visiting California it would be “down there.” I had lunch with a local guy from the little town of Monmouth and he told me he’d just gone “down to” Colorado to visit his kids. A Californian wouldn’t say he’d gone “down to” Colorado. He might say “over to” Colorado or something like that. It’s weird, isn’t it, how we see directionality based on maps and globes, when in reality there isn’t any “up” or “down” or “over.” In this way we place our templates on the world, creating a sort of order where there really is none. I’m tempted to make a comparison with wine reviewing, which the older I get the more it seems rather arbitrary. But the night is young, the Carlton Kolsch is kicking in, and it’s time to find something to eat.

How did you get into wine?



I was up over the weekend in beautiful Seattle for my grand-nephew, Joey’s, bar mitzvah, a large and decidedly inter-ethnic affair: in my extended family we have, not only Jews, but Filipinos, Central Americans, African-Americans, Syrians and folks from just about every country in Europe—a veritable United Nations of humanity.

Not everyone knows everybody else; in fact, we were joking that the only person who knew everyone was our hostess, the mother of the bar mitzvah boy, who did the invites; but I think even for her, some of the names were familiar only from paper. So, as you might expect, there were lots and lots of introductions, and the usual ice-breaking topics like “Where are you from?” and “How are you related to Joey?”

There were doctors, and engineers, and builders, and gas station owners, and administrative types of all kinds, and so forth (one in-law I met breeds hunting dogs in Kansas). Usually, when you learn of most of these occupations, you might nod in acknowledgment and make a few politely perfunctory remarks (“Oh, a doctor? What kind?”) and then, having satisfied that most elementary form of getting-to-know-you, move onto the next topic. But wine writing (if that’s the proper description of what I do, and I’m not so sure it is) seems to elicit more curiosity than most other fields of endeavor. The common reaction is an arch of the eyebrows accompanied by a widening of the eyes, meant to convey an impression of surprise, curiosity and, perhaps, a bit of incredulity that anyone, especially in this rather ordinary family, could possibly make a living from something so exotic.

People understand, I suppose, that America has a rather large wine industry, and that somebody has got to work in it; but judging from the reaction I get, most of them have never actually met such an individual (which always makes me feel rather like an alien). There may follow questions like “Whom do you work for?” or “Exactly what is it that you do?” and of course I’m perfectly happy to go into as much or as little detail as seems warranted under the circumstances (I can usually tell if my stories start to bore people). But the biggest question of all—the one everybody asks, as invariably as the sun rises in the east—is: “How did you get into wine?”

I have my standard answer for that, too, which involves the tale of my cousin and me in the Safeway wine aisle, back in late 1978; but I won’t repeat that now. It’s actually odd for that particular question—“How did you get into wine?”—to arise so often. I mean, very few people ask, for example, “How did you get into insurance?” or whatever (although the trainer of hunting dogs told me he does get asked a lot about that, which I believe, because I also asked him). I think most people just don’t care all that much how most folks “got into” their jobs.

But wine seems obviously different. I have my theories as to why, but I confess they’re only that—conjectures—and I have no proof that I’m right. Wine conjures up in most people’s minds something romantic, mysterious, glamorous, and, as I said, exotic, but it’s also slightly risqué, perhaps even dissolute. It’s not just that it’s alcohol; it’s wine, not “just” beer or spirits. Although wine is in everybody’s life, even people who don’t drink (after all, we all pass the wine aisle in the supermarket, and the floor stacks, and we see Kathie Lee and Hoda getting pleasantly blitzed on morning T.V., and you can’t pick up a lifestyle magazine without something about wine), wine retains, for all its ubiquity, a tantalizingly “other” feeling that separates it from the “real” or workaday world. (Whether that’s good or not is another story.) Therefore, someone who works in the wine world shares that aura of otherworldliness.

I guess people think that folks like me spend our days drinking fabulous vintages in idyllic places, while barefoot servants come and go, speaking, not of Michaelangelo, but “More caviar? Lobster mousse? Champagne?,” as we engage in amusing chit-chat with glamorous, beautiful people. That’s sheer nonsense. (If you want to know the reality, send me, as Click and Clack say, a hundred dollar bill, and I’ll write the answer on the back.) But wine always has been as much about fantasy as about anything else; and if the fantasy ever disappears, so will much of the ambience surrounding wine.  I do not always disabuse people entirely of their misconceptions; neither do I entirely enlighten them.

Anyhow, it’s great to be home in Oakland. Back to work tomorrow: lots of interesting assignments. Gus is glad to be back in his own bed, and so am I.


Exploring Willamette Valley

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I’ve drank my share of Willamette Valley Pinot Noirs over the years and enjoyed them very much, but I hadn’t been up there since the 1990s. So it was with eager anticipation that I few to McMinnville yesterday for a short but intensive crash course in all things Willamette.

I was lucky in having as my tour guide the invaluable services of Eugenia Keegan, whom I’ve known since her days at Bouchaine. She now is in charge of Jackson Family Wines’ winemaking efforts throughout Oregon, which is to say Eugenia’s got a big, important job.

Prior to my trip I had a fairly sound academic knowledge of Willamette. You could hardly call it exhaustive or even particularly current: I can hardly keep up with all the new brands in California, much less in a state that’s not my own. So how does a curious wine writer even begin to take in and learn about a wine region as large and diverse as Willamette Valley?

Slowly and patiently. I decided not to try and cram dozens of details of scattered bits of knowledge into my brain, but to sit back and absorb. Just let the sights, sounds, scents and information from Eugenia seep in, sort themselves out, and settle, like lees in a barrel. Fortunately, the day was superb, the weather chilly and cloudy in the early morning, but clearing by 11 a.m. to reveal blue, expanseless skies. The temperature quickly warmed up to the high 70s.

My impression of the Willamette is a compound picture of wide spaces flanked by mountains on both sides, but the mountains are much further apart than they are in any California wine valley. Nor is there the grapevine monoculture one sees in California wine valleys, with vast, unbroken carpets of grapes lining the floor and slopes. I found the vineyards relatively scattered, interspersed with hazelnut trees, feed grasses and bovines, and the most insanely cute little towns. I also gained an appreciation of different terroirs: Someone had mentioned that two ranges of hills, miles apart, had very similar conditions of soil and climate; but when we drove from the first to the second one, great differences of terroir leaped out to my eye. The soil was beige-white, not orange; and the foliage was completely different, being lusher than in the first vineyard. Then I learned that the second vineyard was considerably further inland. That made total sense: the further inland you go, the warmer it gets.

I mention these relatively trivial details only to share how my mind works. At some point I will throw myself into the details of weather, soils and history in the Willamette Valley. But I think the best way to newly learn about a wine region is simply to open the senses to their maximum extent and allow yourself to be assaulted by impressions. It’s getting a feel for a place, as opposed to forming an opinion or stereotype about it, which one then imposes on the region.

On the short flight back home we passed right over the Lake County burn area, which was very sad. The Valley Fire has largely passed out of the daily news, but the many victims, who lost so much, will endure their harrowing ordeal for a long time. It was a sobering reminder of the vagaries of daily existence—a message from the Universe to appreciate what we have right now, in the moment, because it could all disappear in an instant.

A busy week

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Off to Willamette Valley today, my first trip there in many years. This is to check out some of Jackson Family Wines’ vineyard holdings. Yesterday, after a brief meeting at JFW in Santa Rosa, I zoomed back to Oakland to get to BART to go to San Francisco for a greatly anticipated meeting with California Lieutenant-Governor Gavin Newsom. I’ll be doing a Q&A with him on the blog early next week, when I get a chance to transcribe our long interview. Then, on Thursday, it’s the final baseball game of the year, Giants versus Dodgers, with old pal Jose Diaz. On Friday, another tasting with my JFW family, this time of Santa Rita Hills Chardonnays. So it’s been and will be a busy week.

I will offer this little peek into my conversation with Governor Newsom. (“Governor” actually is the proper honorific; not “Lieutenant-Governor.”) He is very optimistic about the future of the wine, food and entertainment industries in California, which is why his PlumpJack Group of companies is rapidly expanding.


People, especially younger ones, want to enjoy the good life, and in coastal California, the good life is all about eating and drinking well, with friends, in a companionable atmosphere. Throw in a little music and dancing, and that’s it! I remember when I moved to San Francisco, longer ago than I care to remember. I was young, happy, and had a little money. There was nothing better than being with pals, out on the town at night, laughing and having a great time. Of course, the problem now is that, in the late Seventies and Eighties, you didn’t need a lot of money to have fun in San Francisco. Now, you do. Even so, I knew people at that time who remembered the San Francisco of the 1950s and 1960s, and who complained that the City was changing too fast, was becoming too expensive, etc. etc.

So some things never change. San Francisco always is in the process of becoming. People move there, fall in love with it, and want it to stay exactly the same as it was in their glory days. Not going to happen. Nothing stays the same. I’ll venture a prediction: Twenty years from now, that technie who’s now in his 20s is going to gripe about how the San Francisco of the 2030s isn’t the same as it used to be! But San Francisco, whenever you move there, always retains its charm, its hold on you, its power to mesmerize you into thinking it’s the center of the Universe. Well, of the West Coast, anyway.

Anyhow, I’m looking forward to my visit to Willamette Valley. In our Pinot Noir tastings, the Willamette Pinot Noirs really dazzled me. If I had to choose a favorite, from all the appellations that we blind-tasted over six months, I’d have to say that Anderson Valley and Willamette were the standouts. I think it was because, as the most northerly in latitude, both of those regions offered earthy, mushroom and forest complexities to the fruit. They were the most “intellectual” Pinot Noirs. I always feel funny using that word, because it suggests that you have to think about the wines, not just enjoy them. Nothing could be further from the truth. But if you’re the sort of wine drinker who enjoys thinking about the wines you’re drinking, because they have so much going on, then they’re for you.


Have a great day!

A roundup of my Pinot Noir tastings, and now, here comes Chardonnay



At our weekly tastings at Jackson Family Wines, we’ve now finished with West Coast Pinot Noir and are ready to tackle Chardonnay.

I started Pinot many months ago with a roundup of wines from Santa Maria Valley. After that, in order going northward, came Santa Rita Hills, San Luis Obispo (Edna and Arroyo Grande valleys), Monterey County, the Santa Lucia Highlands and Chalone, the Santa Cruz Mountains, Carneros (both Napa and Sonoma), Russian River Valley, the “true” Sonoma Coast, Anderson Valley and, finally, Willamette Valley.

What did I find after this intensive tour de force?

All West Coast Pinot Noir is more alike than not. This is not to discount variations in alcohol level, ripeness and so forth; merely to ascertain that Pinot Noir, made competently in California and Oregon, has a character of delicacy, soft tannins, bright acidity and a juicy berry-ness that persists through changes in terroir and winemaking technique.

Still, there are broad differences. To me, Santa Maria Pinot Noir is characterized by black and blue fruits, brown spices, acidity and minerality. Santa Rita Pinot is balanced and complex, also with acidity but somehow more generous when young. San Luis Obispo Pinot can be variable: Edna Valley has varietal purity, Arroyo Grande ageability, in the best cases. Monterey County-appellated Pinots are simple but can be good values. Santa Lucia also is variable, depending on north or south; the wines are full-bodied and dense. Of Santa Cruz Mountains Pinot Noir, it is difficult for me to judge, since there is so little, and what there is is scattered over vast differences of terroir. Carneros Pinot Noir is earthy and minerally and sometimes soft; newer plantings are helping to increase quality. Russian River Pinot Noir is another case study in difficulty of specificity, since the appellation is so broad. In general, it is rich and balanced, often veering towards cola, sassafras and winter fruits (persimmons and pomegranates), and the best are classic. Sonoma Coast Pinot Noir is just beginning to declare an identity, and what a glorious one it is: wild, feral and intricate, and, at the top levels, spectacular. Anderson Valley possibly triumphs over all its southern neighbors in sheer balance and harmony, especially in great vintages, like 2012 and 2013; but there is so little of it, quantity-wise. Up in Oregon, Willamette Valley Pinot, equally as vintage-driven as Anderson Valley, is the most “Burgundian” of American Pinot Noirs, with earthy, mushroom and tea notes. My most recent tasting of them blew me away. Anyway, what an exciting six months this has been for us tasting freaks!

And now here comes Chardonnay. I’ll round the wines up in the same south-to-north geographic order, starting again with Santa Maria Valley. How do I chose which wines to include in our tastings? It’s purely arbitrary, although there is a method to my madness. Since I can’t have every wine from each appellation, I have to pick and choose. My first parameter for choosing is my own experience: I select wines I’ve reviewed for many years and have given good scores to. I’m also interested in wines I haven’t tasted (at all, or recently), if a publication I regard gives them good scores. For example, the October 2015 issue of Wine & Spirits has a “Year’s Best Chardonnay” section that will give me some guidance. Many of these wines are not available on the current market, but I keep my fingers crossed and hope that, when I call the winery and identify myself, I have just enough name recognition remaining (after being largely out of circulation for 1-1/2 years) to wangle myself a bottle.

Since I’ve been doing a lot of phone and website ordering of wines lately, I’ve encountered an aspect of the direct-to-consumer experience that I wasn’t very familiar with. Critics mainly depend on tasting samples being sent to us, which means we don’t have to hit the telephone and the Internet the way “ordinary” consumers do to buy wine. I must say that, by and large, the DTC system works quite well. Most wineries seem to use the same software (shopping carts, proceed to checkout, etc.), and it’s really easy and intuitive to use. The main problem is wineries who, deliberately or through ignorance, make it almost impossible to get in touch with them. There have been one or two instances where the phone tag got so severe that I gave up trying to obtain the wine. Why would a winery make it so hard for me to buy their wine? It is a mystery.

One other frustration: The rules concerning sending wine, even in-state here in California, are confusing when it comes to the details of how UPS, FedEx, GSO and other shippers work. I’m sometimes told that FedEx and GSO will not deliver wine to me at my local UPS Store—even though they have been doing just that for years. Some wineries tell me they’re not allowed to send wine overnight. What’s up with that, if I’m willing to pay for it? These rigidities all are the residue of Prohibition, that stupid “experiment” when alcoholic beverages were considered “demons” and their transport within the country was made almost impossible.

Anyhow, on to Chardonnay, still #1 in America after all these years. There’s a rumor going ‘round that says vintners are making it more “balanced.” That means, I suppose, picking it less ripe. That’s fine, but the risk is turning Chardonnay into a lean, green machine, instead of the opulent wine I, and most other people, like. As usual, it’s a balancing act.

TO ALL OUR FRIENDS WHO ARE SUFFERING FROM THE VALLEY FIRE: This is truly awful. Our hearts and prayers go out to you.

A grand dinner on the beach in Laguna



We had a great time down at my recent Jackson Family Wines dinner at the Driftwood Kitchen, a grand restaurant right on the beach in Laguna Beach.

Laguna Beach, if you haven’t been there, is one of those rich beach towns in Orange County where every view is a picture postcard. It’s California’s Riviera, Monte Carlo without the gambling. I must say that Chef Rainer Schwarz prepared an outstanding dinner: pan-seared John Dory with potato gnocchi in lobster sauce with caremlized fennel; duck breast with butternut squash galette, goat cheese salad and roasted candied beets in a huckleberry vinaigrette; and a pair of proteins, filet mignon and short ribs, swimming in a potato coulis with brussel sprout chips, almonds and an Umbrian truffle sauce.

Sound good? It was. We paired each course with two JFW wines:

Course 1: Matanzas Creek Bennett Valley Sauvignon Blanc and Stonestreet Knights Valley Sauvignon Blanc

Course 2: La Crema Willamette Valley Pinot Noir and La Crema Russian River Valley Pinot Noir

Course 3: Freemark Abbey Knights Valley Cabernet Sauvignon and La Jota Howell Mountain Cabernet Sauvignon.

Yes, the pairings were as good as they sound. Different people had their favorites as to which wine paired best with each course, and so did I; but it’s really senseless to make these sorts of things into contests.

As the resident wine guy, my job was to say interesting things and, hopefully, keep people’s attention. Hosting these sorts of meals is lots of fun, but there are risks. As the evening goes on, and people drink more wine, it’s harder to keep their attention. You don’t want to force them to listen to you: they’ve paid their good money and are entitled to laugh it up with the others at their tables. (We had two big tables and two smaller tables, total of 26 guests in all.) As a result, the experienced dinner speaker has his bag of tricks to resort to.

I don’t overly-rehearse for these events. I’ve seen other hosts who have delivered the same spiel a thousand times, and you can tell: it’s not fresh or spontaneous. I’m a big believer in spontaneity. Life is spontaneous. You can have your talking points, and your written notes to refer to, but you have to go where the energy takes you. In this case, I wanted to talk about the wines and the wineries and the appellations, but I also wanted to gauge our guests’ knowledge of Jackson Family Wines, and their overall wine knowledge. You don’t want to talk up or down to people. You want to talk to them where they are—and since 26 people are in 26 different places, you have to keep your fingers crossed that you’re appealing to the majority of them, if not all of them. Believe me, it keeps you on your toes.

Things went very well. I can always tell from the feel of the guests; and the feel was happy and upbeat. Afterwards, 6 or 7 people came up to shake my hand and tell me how much they enjoyed the evening. That’s a great sign, when a quarter of your guests deliberately seek you out to say “Thank you.”

I will admit that, at the very end, things got pretty boisterous; and while I still had lots to say, I had to realize that my part—the formal part, anyway–of the night was over. At that point, people just wanted to enjoy themselves, not listen to a spiel about cepages and terroir. So I concluded, but it’s always nice, afterwards, to make the rounds of the tables, introduce yourself to folks you haven’t met, and continue the conversation more informally and intimately. And it doesn’t have to be about wine! When people are relaxed and comfortable at the end of a great meal, they know what they want to talk about. It might be their families, or something about work, or sports, or, well, romance. It’s called “hanging out” and it’s all part of the job.

And it’s a part I love. I get nervous before these things start, although maybe “nervous” is the wrong word. I conserve my energy. I center myself to be prepared for anything. I go internal. I imagine that Broadway actors go through the same thing. But once I’m out there, on my feet, wham! The ham in me loves it.

By the way, someone at the restaurant had the great idea of starting the night by putting KJ’s Grand Reserve Rosé, which we drank with passed-around appetizers, into a black glass. You couldn’t see the wine, so you didn’t even know what color it was. The idea was for me to explain to the guests how hard it can be to assess a wine when you don’t know anything about it, even the color. Of all our guests, I’d say about three-quarters thought it was white. A few thought it was red. But only one nailed it: when I asked him the color, whether he thought it was red or white, he said, “Could it be inbetween?” Good palate! I don’t know if I could have done that.

Have a lovely weekend. Back Monday.

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