Over the past few months, it was attacks on Google buses in San Francisco and Oakland that made headlines and showed how anti-techie resentment is spreading throughout the Bay Area.
Now comes the latest chapter: a “tech consultant” showing off her Google Glass in a bar in the Haight district was attacked for reasons known only to her attackers, who have not been apprehended. But I think we can surmise what their motives were, and they’re connected with the unease many of us feel about social media in general and the increasing absorption people have with [or in] their mobile devices. (P.S. I am NOT condoning violence! Just trying to fathom the depth of the anger toward tech that’s such big news out here.)
The issue can perhaps be summed up by this observation from a bar owner (not the one where the woman was attacked) quoted in the article: “If you’re old enough to be in a bar, you should be old enough to have conversation with other adults. When you’re in a bar with Google Glass, it’s like saying, ‘I’m only halfway here. I’ll be checking my phone.’”
“Only halfway here…”. Who hasn’t had the experience of being with someone, having a conversation you thought you both were enjoying, when suddenly the other person checks his cell phone? I don’t know about you, but when that happens to me, I feel as though I’ve been dismissed–from the conversation, from the person’s mind, from his consideration. It is–to use an old word–rude, and I was raised (mainly thanks to my southern-born mother) not to be a rude person.
Is it rude to wear Google Glass in a bar? I can infer myself into the heads of people who would be upset about it. For one thing, you don’t know if the glass-wearer is photographing or videotaping you. Surely, people have the right to object to being recorded by a stranger in a public place. But a Google Glass wearer seems to be saying, “I really don’t care if you object to being photographed, I’m going to do it anyway if I want to, and I don’t have to ask for your permission.” Nor is it pleasant to think that the glass wearer might post your image all around the Internet (which is to say, all around the world), with possibly offensive or taunting comments.
The reason why we have to get a handle on this, now, is because the technology is only going to become smarter, and more intrusive. How long will it be before Google Glass can see under clothing or through a thin partition? We know about the problem of spy cams. Google Glass could be far more nefarious.
What’s the connection between Google Glass and attacking Google buses (other than the brand name)? The emotions are similar. People smashing Google buses are worried about getting squeezed out of their neighborhoods, and sometimes their city, by high-paid techies who seem interested only in their jobs and their friends, not the traditional cultural mores of the neighborhood. That rap is, admittedly, not entirely fair; but it is understandable, given the increasing numbers of people who no longer can afford to live in San Francisco, a city they love and presumably don’t want to leave. I know this for a fact: many of these folks are moving to my neighborhood (San Francisco’s loss is Oakland’s gain).
Thus the bus attacks are symbols of the increasing unease with the way technology is altering, and intruding upon and disrupting, our lives. The attackers obviously know that the buses are not the cause of high rents and evictions. They know that throwing a brick through a bus window won’t solve a thing. But they vent their anger on the buses, the same way the Boston Tea Party patriots vented their anger on innocent crates of tea, by dumping them into the harbor.
And what’s the connection to the unease about social media? The absorption some people have in it. Is it really better and more satisfying to stare into a tiny screen and tap out text messages on a bus or subway, instead of talking to the person sitting next to you, or just quietly contemplating existence? I’m not saying that the use of social media isn’t a wonderful thing, useful, entertaining and important to stay in touch with far-flung friends and family. Heck, I’m using social media right now, on this blog. But at some point, its overuse is cause for concern. When I have to be extra vigilant walking down the sidewalk because someone is coming towards me with his nose glued to a device, something’s wrong. People used to nod their heads and smile when passing strangers on the street. Now, they don’t even see them.
I think the burgeoning reaction against tech has to do with the end of human engagement as we’ve known it, an alarming possibility suggested by the bar owner’s “only halfway here” remark. Humans have spent millennia learning how to get along with each other in crowded spaces. It’s not always easy. Some things make it harder. Google Glass may be one of them.
Look: I’m no Luddite. No one can stop the march of technology, nor should anyone want to. But we have to find a balance. That’s why I, and millions of others, are dead set against allowing cell phone conversations on airline flights. That would be going over the edge, a serious disruption to our ability to dwell together in peace. When it comes to Google Glass, people are going to have to learn to be civil and appropriate with its use. Going into a crowded bar wearing one may not be the best idea, if it upsets so many people, which apparently it does. There’s already a term being bandied about out here about people who wear Google Glass in public: they’re Glassholes.
Anyway–having got that off my chest–I’m in beautiful but stormy Santa Barbara, at World of Pinot Noir, which begins this morning. I’ll update as frequently as I can over the next two days.
Off to World of Pinot Noir today, a great event for keeping track of what’s up with the variety, in California and around the world. I’m looking forward to seeing old friends and making new ones. Among the seminars I’m excited about are “The Insider Wines of the Cote d’Or” and a comparison of the wines of Willamette Valley and its sub-AVAs with the wines of Maison Jadot.
Less formally, I’ll be looking for information on how the 2012 and 2013 vintages are looking, and what winemakers are saying, not saying, doing or not doing about the question of alcohol level, an issue that just won’t go away.
It was put on the table, so to speak, with the 2008 formation of In Pursuit of Balance by Jasmine Hirsch and Raj Parr (I’ll be going to their March 10 event in San Francisco). In this era of wineries looking for magic bullets to launch them instant P.R., we should look no further than IPOB for an object lesson par excellence. Whether or not Jasmine and Raj had the intention of making their fledgling organization a vital pulse of the industry, that is what happened. I’ve been amazed by how central IPOB has become to almost every discussion of Pinot Noir–certainly in the circles I travel in. So I was not especially surprised when, last week, Jay McInerney wrote a glowing tribute to IPOB in the Wall Street Journal. When the author of the cocaine-saturated Bright Lights, Big City writes about cool somms partying until dawn in Manhattan clubs after an IPOB event, you know Jasmine’s and Raj’s homegrown enterprise has hit the bull’s eye of the zeitgeist.
I’m not going to play that silly game that determines an artificial alcohol level and then say anything above that is unbalanced. I went over my highest ratings for Pinot Noirs in the last year; the alcohol levels range from 12.4% on Flowers 2011 Moon Select to Rochioli’s 2011 West Block, at 14.5%, with most of the wines hovering between 13.5%-14.2%. All of these wines scored at least 95 points; most of them are ageable. By contrast, I also checked out Pinots with my lower scores, and could detect no correlation with alcohol levels: most of the wines I gave paltry 84s and 85s to had alcohol levels in the 13s and on up to 14.5%, same as the high-scoring ones. If you want to look for a number to estimate the quality of a Pinot Noir, look at its price, not its alcohol level.
I do have the sense that winemakers are more conscious of alcohol levels than they used to be–or, to put it bluntly, conscious of the buzz that alcohol levels engender, largely because of IPOB’s influence, among the cognoscenti. Nor is it merely IPOB itself that is so causative of the discussion: IPOB has a strong following among sommeliers, whose roles as tastemakers are more potent than ever before. (We used to live in the era of the celebrity winemaker. This current one is the era of the celebrity sommelier and mixologist. The non-tattooed need not apply.) Indeed, it’s fair to ask: Is IPOB leading somms, or are somms informing IPOB’s weltanschauung? It’s probably a feedback loop with both sides reinforcing each other.
The Federal government, in its bureaucratic wisdom, is exhaustive in spelling out the rules and regulations concerning American Viticultural Areas, defining everything from the percentage of grapes required to originate from the AVA to the point size of the appellation on the label. So complex has the process become that the Tax and Trade Bureau, the responsible agency, issued a 27-page Manual for Petitioners.
But there’s one thing that TTB does not and cannot do, and that is to describe the organoleptic qualities a particular AVA should have. Nowhere in the Manual will you find a description of, for instance, what the Cabernet Sauvignons of Happy Canyon ought to taste like, much less how (or if) they differ from the Cabernets of Paso Robles or Atlas Peak.
Petitioners to the government, who wish to establish a new AVA, need to document all sorts of things: not only where the proposed boundaries are, but upon what criteria they were established; how and why the proposed name is “appropriate”; whether or not the proposed name could be confused by consumers with existing brand names; how the AVA’s “distinguishing features” differentiate it from surrounding areas, and so on. So extensive are all these regulations that AVA petitioners usually must hire professionals to prepare the paperwork, and the process itself lasts for years.
Wine writers, of course, have a different set of concerns. We like knowing about the technical stuff (that’s why they call us geeks), but above and beyond everything else, we insist on trying to understand just what it is about any particular AVA that expresses itself in the resulting wines. This understanding can be elusive; it’s the stuff of endless seminars and studies, none of which is ever conclusive and probably never can be. Call it the Wine Writers Full Employment Act: as long as there are AVAs, there will be people struggling to analyze them. Including me. My latest excursion into AVA Land is with the upcoming Pinot Noir Summit, where, after some back and forth with the organizers, I finally decided on this topic for my panel: Carneros vs. Russian River Valley: Is there a difference?
It sounds a little simplistic, but the best questions are the most fundamental ones. After all, if there’s not a difference between two neighboring appellations, then why bother with appellations in the first place?
I doubt if we (the panelists and the audience) will arrive at any firm conclusions, but that doesn’t prevent the exercise from being fun and informative. Myself, I have a generalized sense of Carneros Pinot Noir with respect to Russian River Valley Pinot Noir. In my mind, the former wines are more acidic, lighter in body, earthier and more minerally than the latter wines, which tend to be bigger, richer and heavier. This is mainly due to Carneros being cooler than most of the valley, and also to its soils, which have large quantities of water-retaining clay.
But the devil is in the details. The Carneros appellation spreads from the flatlands alongside San Pablo Bay (which I think of as bas Carneros) to the foothills of the lower Mayacamas (haut Carneros), meaning that soils and temperatures can vary significantly. Meanwhile, the Russian River Valley itself shows huge terroir differences, the most important of which being that the climate varies significantly from the cooler, foggier southern portions to the warmer, drier area along Westside Road.
Thus the effort to discern regional distinctions will be hampered. This difficulty is made all the more problematic by winemaking techniques (especially picking decisions), which vary from winery to winery and can mask the wine’s underlying terroir.
Do you remember the broomstick scene from the 1940 Disney movie, Fantasia? It’s one of the most remarkable feats of animation ever. Mickey Mouse “borrows” the Sorcerer’s hat and makes a broomstick come to life to perform his chores. Alas, the broomstick does the work a little too well: the next thing Mickey knows, he’s drowning. Attempting to stop the broomstick, Mickey takes a hatchet to it, and chops. And chops. Each splinter turns into a new broomstick that ruthlessly, robotically, mechanically repeats the original broomstick’s function–until Mickey finds himself in a nightmare, saved only by the sudden reappearance of the Sorcerer, who reclaims his hat, and all is well, except that a chastened Mickey has to resume his work.
I sometimes feel AVAs are like that broomstick. They metastasize endlessly; currently, no fewer than 14 new ones are pending in California alone, on top of the hundred-plus we already have. And just as Mickey was overwhelmed with all those marching broomsticks, the poor wine writer sometimes flounders to understand all of California’s AVAs.
No doubt a technical case can be made for each, but from a terroir point of view, it can be very hard to detect a rationale. One likes to think there is a rationale. If we can’t discern the rationale (we tell ourselves), it’s not because there isn’t a defining terroir, it’s because we are insufficiently qualified to find it. We thus take the burden of proof onto ourselves. Which is why I’m doing this Carneros vs. Russian River panel. It obviously won’t be definitive, but it might get us a little closer to the truth.
I’ve given brutal scores lately to some expensive wines, most of them new entrants to the California marketplace. When a wine costs $40, $50 or more, and it’s not even as good as some other wine that costs $15, it gets me irked.
Of course, I can’t allow my emotions to enter into my scores. But if you read between the lines of my reviews, you might occasionally glimpse a certain dismay.
This is the critic’s conundrum. We’re only human. We get dazzled by great wines, even if they’re hugely expensive. Sometimes, I have to hold myself back a little in praising a great wine, or risk being accused of score inflation, which I believe is an issue that has not been seriously addressed. On the other hand, it’s easy to get bored with mediocre wines, which dominate every region no matter how famous.
I always wonder if a winemaker or proprietor who’s putting out a $50 bottle of wine that scores 84 points knew in advance that the wine was mediocre. Maybe they did, and cynically released it anyway, knowing that people will buy it because of its pretty label, or at the tasting room, or whatever. On the other hand, maybe they didn’t. It would be a huge mistake to assume that all winemakers have good palates. I know some who put out mediocre wine year after year after year. (Why they still send me samples, when they have good reason to know I don’t like their style, is a riddle to me. It’s that old definition of insanity: doing the same thing over and over, and expecting a different result.)
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Speaking of winemakers, I’m getting ready to assemble my panel for March 9th’s Pinot Noir Summit, at the Golden Gate Club, in San Francisco’s Presidio National Park. I haven’t decided on a theme yet, but am tinkering with the notion of regional differences between the southern Russian River Valley (including Green Valley) and Fort Ross-Seaview. In general, the south valley is chillier and foggier, because it’s low-lying and gets a strong push of maritime influence coming up from the Petaluma Gap. Most of the Fort Ross-Seaview vineyards, on the other hand, lie at altitudes above the fog line, so they bask in sunshine while their sister vines down in the valley are swathed in fog. You’d expect this situation to express itself clearly in the Pinot Noirs from both regions, and it does: valley wines are darker and more tannic on release, while Fort Ross Pinots tend to be more accessible early. I don’t think either is more ageable than the other; I wouldn’t mind having a couple cases of Flowers alongside a couple cases of Joseph Swan in my cellar.
Finding themes for public tastings can be challenging. There’s a tendency on the part of some people to make the topics too geeky, but it’s my impression that the public gets bored with abstruse discussions of technique. People want fairly simple, accurate information, in an easy-to-digest form. They don’t want to wade through the intricacies of grape chemistry, irrigation, maceration techniques and tannin management. A little of that goes a long way. They also want personality: not all good winemakers are good panelists (and not all good panelists are good winemakers!). A few years ago, I had a certain winemaker on one of my panels and he/she was as boring as a doorknob. Won’t make that mistake again.
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A quick word of praise in passing for Von Strasser’s latest batch of Cabernet Sauvignons from their Diamond Mountain estate. Great wines, and all the more impressive for coming from a 2011 vintage that was as challenging as any in memory. These wines show the importance of well-drained mountain vineyards in a cold year, and of vigorous pruning and sorting decisions. Of the six new ‘11s, I gave my highest score to the Estate, but Spaulding, Sori Bricco, 2131, Post and the regular ’11 Cab weren’t far behind. All are ageable. I don’t think Von Strasser gets the recognition they deserve, but they should.
Have a great weekend!
Can it really have been ten years since Sideways came out?
Yup. It was in 2004 that the movie hit the big screen. I remember going to see it–if there was ever a “must-see” film for a wine critic, Sideways was it. To tell you the truth, I didn’t care all that much for it at the time. I was a bit peeved that it made the Miles character such an a-hole; since he was “the wine guy,” I identified with him, and I thought he made people who were passionate about wine seem neurotic, even petulant and infantile. (Maybe we are.)
But with the passage of time I’ve come to think more highly of Sideways. I recently saw it again and thought that it really is quite a pleasant flick. But I still admire and respect it more for its historical import than for its filmic values.
Did Sideways prove to be the impetus behind Pinot Noir’s startling rise to fame? On the “yes” side is the testimony of Santa Barbara County vintners who say they saw their sales soar in the months following the movie’s release. Tourists allegedly flocked to the Santa Rita Hills in droves, buying Pinot like there was no tomorrow.
On the “no” side, though, is ample evidence that Pinot Noir already was happening in America, and it was only a matter of time before it achieved superstardom. Maybe it would have taken a few years longer without Sideways, but Pinot was well on its way. Plantings were increasing in all the vital coastal appellations, from Santa Rita Hills up through the Central Coast to Sonoma County and into Anderson Valley. Critics–those who were paying attention–already had taken notice of Pinot’s charms. It was obvious to me: Well before Sideways, going back to the 1990s, I’d given extremely high scores to the likes of Belle Glos, Fiddlehead, Lynmar, Dutton-Goldfield, Patz & Hall, Goldeneye, Talley, Laetitia, Lazy Creek, Acacia, Testarossa, Gary Farrell, Williams Selyem, Rochioli, Merry Edwards, Fort Ross Vineyard, Hanzell, Longoria, Ancien, Tandem (miss them), Iron Horse, MacRostie, Mondavi Reserve and many others.
Has Pinot Noir changed in the last ten years? I don’t think all that much, not at the high end. The invasion of the Dijon clones already had occurred, bringing in that purity of fruit. There may be a slight tendency lately to consciously strive for lower alcohol [i.e. below 14%], but that may also partly be due to the 2010 and 2011 vintages being cool ones. Certainly the wines today seem cleaner and more focused; I hardly ever detect brett anymore (not the worst thing anyway, in small doses). And the best wineries remain rigorous in sorting out bad berries and bunches.
What has changed, though, is that the mosaic of individual wineries, working at great distances from each other (Anderson Valley is 500 miles north of Santa Barbara) is turning into a clearer image of coastal terroir. It’s amazing, when you think about it, that Burgundy is such a concentrated place; it’s only 75 miles from Dijon to Macon. Whereas we have in California that 500 mile stretch–and if you add Oregon to the equation (also a coastal winegrowing area) it’s more like a thousand mile stretch, of superb Pinot Noir terroir. Surely that must be unique in the world of wine.
The excitement of that post-Sideways moment has died down, probably a good thing, as it had become a bit of a fad to drink Pinot Noir, and fads always are eventually replaced by newer fads. Pinot Noir has proven to be no mere fad. The wine has taken its place in the pantheon of great California wines, in fact great world wine. How cool is that. And how interesting that it occurred just at the same moment in the evolution of California’s gastronomic culture as did our incorporation of practically every ethnic cuisine in the world (certainly those around the Pacific) into our foods. I don’t think there’s a better red wine anywhere to drink with everything from Vietnamese and Mexican to barbecue, Italian, French, Afghan, Chinese, fusion, modern American, you name it. Cabernet, with its heavier tannins, is not the most versatile red wine. Pinot Noir, pure silk and satin, and brimming with acidity, is.
The next step, one that will take a while, is to determine Pinot Noir’s ageworthiness. The oldest wines from many top wineries are not yet old. We need to see if the 2012s, which haven’t even started appearing yet in serious quantities, are 10 year wines, 15 year wines, 25 years wines, or even older. There’s no reason why some of them shouldn’t be. But I’ll leave it to a future generation of wine writers to figure that out!
The Chardonnay Symposium, with which I’ve been associated, has new ownership and a new location that will make it easier for Northern Californians to go. The details are still being worked out, including those of the panel I’ll be moderating, but here’s the basic 4-1-1: instead of being held at Byron Winery, in the Santa Maria Valley, the event is moving up the coast to the Dolphin Bay Resort & Spa, whose official home city is Pismo Beach, but it’s actually in little Shell Beach, just to the north–and by coincidence is right next door to The Cliffs Resort, which was the longtime home of World of Pinot Noir, until WOPN decided to move south this year to Santa Barbara and into Bacara Resort. As you know, I’ll be “the official blogger” again of WOPN.
This bit of musical chairs is interesting because it sheds light on the evolution of wine events. WOPN’s directors for years had been talking about moving into a bigger, more urban locale, in order to accommodate more people, and Bacara certain fulfills that requirement. Meanwhile, The Chardonnay Symposium, which consciously patterned itself after WOPN, similarly waited for the day that the rather austere, amenity-less Santa Maria Valley would no longer be big enough to accommodate it; and, that day having arrived, its officials made the decision to move to Shell Beach. Maybe in ten years, The Chardonnay Symposium will move to a big Santa Barbara hotel-resort, or even up to San Francisco. You never know.
Choosing a topic for an event panel always is a challenge. You don’t want it to be too geeky-technical because that would bore a lay audience (and, to be quite honest about it, geeky panels bore a lot of winemakers, too). On the other hand you don’t want the topic to be too broad and simplistic. You have to find something in the middle. Last year, our topic was unoaked-vs.-oaked Chardonnay, one I did not choose personally but did my best to make interesting. I don’t think it was the most stimulating topic ever; if I was rating it, I’d give my panel 88 points. This year, we’re still talking about the topic. At any rate, we’ll try to get the best winemakers we can, so attendees will be able to meet some superstars and taste their Chardonnays.
I’ve also agreed to be part of this year’s Pinot Noir Shootout & Summit. Details are extremely sketchy, but I’ll be talking about it when I find out more. I think our topic will differing styles of California Pinot Noir. I broadly classify the variety into two styles: lighter, lower-alcohol wines and darker-colored, fuller-bodied ones. I do not favor one over the other. Both have their uses at the table, and both are ageworthy, provided they’re balanced to begin with.
It’s funny that there’s no major statewide event for Cabernet Sauvignon. But how could there be? Anything that Napa Valley does (e.g., Premiere Napa Valley) is pretty much the equivalent of a statewide Cabernet event, so identified has that single appellation become with that wine type. I’ll be at Premiere too, and hope to see lots of winemakers there.
A final word about that Multifamily Social Media Summit I spoke at on Wednesday evening. First off, it was really interesting to explore this sub-culture of housing specialists. Who knew such a thing existed? But housing, of course, is a huge industry, and I felt right in the middle of its vital center for the few hours I hung out with those nice folks in Santa Rosa. They’re just getting into social media–how to use it in their jobs–and between me and the other speaker, Siduri’s Adam Lee, they definitely got some offbeat perspective. It was from the points of view of two people in the wine industry, with very different jobs but a common interest in social media. Hopefully, the housing people were able to extrapolate our experiences and advice and incorporate it into their own needs.
Have a great weekend!