Our neoprohibitionist friends at The Marin Institute are at it again. I mentioned these anti-alcohol crusaders last week, after they freaked out about funny whiskey ads on buses. Now, they’re carrying the battle to social media (and the young people who hang out there). The latest is what they call “the country’s first anti-beer ad contest.” Marin Institute is calling for “youth from 13 to 20” to create “original anti-beer ads of 30 to 60 seconds…”. The campaign is dubbed Free the Bowl, as in Super Bowl. Seems the beer ads on America’s favorite televised sporting event of the year are offensive to the Institute’s Board of Directors, and they’re out there recruiting impressionable young people to their cause. First prize for the lucky young videographer: “a brand new 13” Apple Macbook with Final Cut Express 4.0 software.”
Heck, if I was 18 years old and into making videos, I’d enter the damn contest myself, and if I won, I’d celebrate by drinking a bottle of Champagne.
Crushpad is a very cool place in San Francisco where, for money, you can produce your own wine, under your own label, made from grapes grown in some very good California vineyards. Now, they have a cool thing they’re calling The Wine Bailout, AKA Dude, where’s my 401K?
Before I sound off on it, I need to get this off my chest: I HATE to give free publicity to businesses that are shamelessly angling for it. Which Crushpad is: I got a personal email from them. The gist is, you pay $39 as futures on a 2007 Napa Cabernet that will be bottled next August. Then, “If the Dow goes down, you get an economic stimulus check of $2 per bottle for every 100 point drop. If it goes up, then your 401K is looking good and the maximum of $39 is a steal for similar wines we produce that command $75+ at retail.” It’s hard to know, under these circumstances, whether to root for the Dow to go up, or down. If it falls 2,000 points, you get your wine for free (actually, Crushpad would have to pay you a dollar). If it goes up, you’re still guaranteed the 39 bucks.
It’s a cute scheme and maybe worth looking into. We’re all a little meschuggina with the markets tanking; maybe The Wine Bailout is a way to laugh through the tears.
Another interesting post from WineDiverGirl, who continues to explore the ways wineries and bloggers can work together. As readers of this space know, I was critical last month with some suggestions WDG had made, although I allowed as to how she was asking some interesting questions. Read her new post. The money line isn’t from her, but from the blogger 1WineDude [Joe Roberts], whom she quotes: Heaven knows I’ve got no problem whatsoever being courted by winemakers, PR contacts, or the wine media in general (in fact, my view is that it’s about time this has happened). The trick is maintaining the willpower to keep a unique, individual, and (hopefully) credibly opinionated voice as a blogger while the “courting” ramps up. As one who’s long used to being “courted,” I couldn’t agree more.
There seems to be a movement around the world to ban alcohol advertising. From Australia to France, from England to right here in the U.S.A., even the most inoffensive ads are under attack. In this country, at least 11 transit systems — including Los Angeles MTA and Golden Gate Transit — have banned alcohol ads. In France, cradle of gastonomy, the courts have affirmed the illegality of Internet wine advertising. In Australia, the NSW Health Minister again has demanded a total advertising ban on all alcoholic beverages.
Leading the charge against alcohol in this country is the Marin Institute, a San Rafael-based non-profit largely funded by the Buck Trust. The Institute’s attitude toward all things alcoholic is the opposite of a smiley face — a frowny face that never met a drink it didn’t hate. On their blog is a post that criticizes a bus booze ad from Marker’s Mark whiskey that reads “blue or red, Democrat or Republican, we’re all united in one party: The Cocktail Party.” I think it’s funny, but the Marin Institute says the ad “trivializes the election,” as if a little humor about politics is unpatriotic and bad. Paging Tina Fey!
Times are tough all over the world, and it seems like politicians — clueless when it comes to actually solving problems — are letting themselves off the hook for their ineffectualness by blaming alcohol, among other things, for the situation. This is a first step toward the Nanny State, a big government that “protects” its citizens by intervening in their personal lives and institutionalizes its own narrow interpretation of moral behavior. This is not only dangerous, it’s downright silly, because no form of prohibitionism ever has worked. A study of the relationship between restricting alcohol ads and alcohol consumption came to the following, unsurprising conclusion:
“The relationships between consumption and alcoholism rates for the U.S. and advertising regulations were very weak and not statistically significant. Subsequent to a restriction on beer advertising in Manitoba, beer consumption in that province rose at a similar rate as in a control province of Alberta. It is considered unlikely that restrictions on advertising will reduce consumption.”
America has far more serious problems than banning Marker’s Mark ads from buses on the Golden Gate Bridge.
The last time anyone proposed a big tax hike on alcoholic beverages, including wine, was back in the early 1990s. I dont recall all the details, but the industry widely regarded this as an attack by neoprohibitionists (a term that, I believe, Wine Intitute’s then-chairman, John DeLuca, coined), and DeLuca himself led the charge against the “sin tax” hike. He didn’t entirely succeed in eliminating it, but the eventual rise amounted to only a penny for a glass of wine.
I was against a tax on alcohol, especially on wine, at that time, as I believed wine to be a civilizing influence, and things that calm and relax adult humans ought not to be taxed. But here we are, some 17 years later, and once more a serious proposal is on the table to tax wine, beer and spirits. This time, it comes, not from neopros, but from California’s Republican Governor, Arnold Schwarzenegger, who according to what I’ve heard enjoys a little nip of something now and then. Here’s a link you a YouTube that seems to be Arnold in a Japanese drink commercial, and back in his weightlifting days he made no secret of his affection for beer and wine.
That ain’t no girlie-man Chardonnay
Anyway, this time around, I have to reluctantly support the Governor’s proposed tax hike on alcoholic beverages. The particulars, according to Meininger’s Wine Business International, are that the proposed tax increase will amount to about five cents for a glass of wine. If you assume 8 glasses of wine per bottle, that’s a rise of 40 cents per bottle, which doesn’t seem like all that much to me, if it will help bail California out from the enormous fiscal hole we’re in.
Republicans, who never saw a tax they liked, have reacted predictably. Here’s a snippet from former Republican presidential candidate Ron Paul’s website, which contains an official statement by the Sonoma County Republican Party, in which they censor the man they call, without affection, the Governator:
“Governor Arnold Schwarzenegger…has reached across the aisle and found his true niche as just another, run-of-the-mill tax and spend liberal.” The declaration of censorship also says that the proposed excise tax hike “would equate to a tax on wine grape growers of $217 a ton of grapes, more than the average cost per ton for the majority of wine grapes grown in California.” Actually, this isn’t true. According to the 2007 Grape Crush Report, published by the California Dept. of Food and Agriculture, the average price per ton of wine grapes, red and white, last year in California was $565. But, hey, what’s a little exaggeration when you’re making a political point?
Look, nobody wants to see taxes go up just for the hell of it. But anyone who hasn’t been living in a cave knows that California is broke, with all that implies for roads, schools, cops, the environment, fighting fires, hospitals and the rest of the infrastructure and services upon which we depend every day. In my judgment, 40 cents per bottle of wine isn’t too much to pay for keeping our state alive.
You’d never know it, but Dec. 5 marks the 75th anniversary of the Repeal of Prohibition, an historic landmark we should all be celebrating. Instead, the date seems likely to come and go with hardly a murmur in the wine industry.
Our friends in the beer industry have taken notice. The National Beer Wholesalers Association (NBWA) yesterday issued a press release calling the anniversary “a great time to recognize the success of the past 75 years of effective, state-based alcohol regulation.” I’m not sure how successful our “state-based alcohol regulation” system has been, what with the confusion and obstructionism in certain states following the Supreme Court’s 2005 Granholm decision. But we should certainly have learned some valuable lessons from the debacle of Prohibition. Chief among them is that you cannot legislate morality. (People opposed to same-sex unions should heed this lesson well.) Another lesson is that we should always be on the lookout for signs of neoprohibitionst revanchism.
Who brought us Prohibitionism? The folks in the temperance movement, that’s who — priests and ministers who told their flocks that alcohol was sinful (despite the fact that Jesus seemed to rather like it). They were aided and abetted by organizations such as the Anti-Saloon League and the Woman’s Christian Temperance Union, as well as crazy zealots like Carrie Nation, who invaded bars wielding a hatchet.
The delightful Ms. Nation. Note the warm smile and twinkling eyes
It was they who drove Prohibitionism forward, putting intense pressure on (hypocritical) legislators who voted for the 18th Amendment. President Wilson properly vetoed it, but the Congress overrode his veto. Once again, we see a Democrat struggling to preserve an existing freedom, while conservative zealots try to take that freedom away from the people.
Anyway, even though the wine industry isn’t planning on any formal celebrations, that shouldn’t stop us individually from recognizing Dec. 5 as a special day, and vow to never again let government take away our rights.
As part of this blog’s continuing battle against neoprohibitionism — which I define as the use of fearmongering tactics to discourage even the moderate consumption of alcohol — I bring to your attention this misleading commentary from something called the Athlete Resource Center, written by a guy named Dominic. You can read it yourself, but basically, it warns athletes to completely shun any alcohol at all, if they want to avoid the following problems:
- inability to synthesize proteins
- loss of memory
- mood swings
- sleeping disorders
“Your coach wouldn’t be too happy if you can’t remember plays, or even participate due to poor grades, because of your alcohol use,” the column warns jocks.
What’s so objectionable about this “advice” is that it utterly fails to distinguish between the moderate use of alcohol, and an excessive consumption that can, in fact, lead to the above problems. Nor does the article refer, even obliquely, to the well-established health benefits of moderate wine consumption. This is not a message that’s credible to athletes or anyone else. Reasonable people will realize that a little wine or beer at dinner is not going to cause anyone to forget a play the next day, or “hinder you from absorbing and utilizing nutrients you need,” or cause “dire consequences on your individual performance, as well as on other team members.” This hyperbole is reminiscent of the old Harry Anslinger scare tactics about marijuana, when he was the nation’s drug czar back in the 1930s. Here is a gory description he wrote about a young “marijuana addict”:
“With an axe he had killed his father, mother, two brothers, and a sister. He seemed to be in a daze…he was pitifully crazed. The boy said that he had been in the habit of smoking something which youthful friends called ‘muggles,’ a childish name for marijuana.”
I have always considered myself an athlete. I was a longtime competitive runner, earned my black belt in traditional Japanese karate (Wadokai), and continue to enjoy weightlifting and heavy aerobics. Being in peak physical and mental shape has always been a centerpiece of my life, and so has been the enjoyment of wine. Far from wine interfering with my athletic pursuits, it has balanced them. I completely reject the notion that the moderate use of alcohol is in any way a conflict with the athletic life.
The writer, Dominic, seems to be a smart, caring and thoughtful guy. If you go to his Reading List, you’ll find some great books there. I did email Dominic to ask why he doesn’t allow even the moderate use of alcohol, and his answer was, in part: You are correct, I do not make any distinction between moderate and excessive alcohol use. However, moderate use has been shown to negatively impact athletic performance. Then he resorts to the slippery slope argument: Also realize that for many athletes, and non-athletes, there is no such thing as moderate use. One drink becomes two, two becomes three, three becomes ten. To me, this is like the Mormons saying that same-sex marriage will inevitably lead to marriage between men and dogs. I mean, come on. Here’s a partial list of famous ex-athletes who own vineyards and/or make wine: Tom Seaver, Joe Montana, Mario Andretti, Peggy Fleming, Greg Norman, Mike Ditka and Larry Bird. I don’t know if they drank during their performance days, but I don’t believe any of them would be selling dope to active members of their former teams.
More Obama fallout: Happy days are NOT here again
[From the Danbury, CT New Times] The New Milford Republican Town Committee has announced that their wine and beer tasting, scheduled for today (Friday), is POSTPONED until January. Any ticket holder may request a refund by calling Katy Francis at (860) 354-7137.
Dept. of Oops!