I gave a little talk yesterday to a group of wine buyers yesterday at Stonestreet, as part of Taste Alexander Valley. I’m posting my remarks in two parts, because it’s rather longish. Here’s part 1.
I’ve been asked to talk about Napa Valley and Alexander Valley and how Cabernet Sauvignon from those two areas differs. But first, a disclaimer: As some of you may know from my writings, especially on my blog, I’ve argued for many years that these supposed regional differences between varieties are not as pronounced nor as concise as some wine writers portray them. After all, these both are large appellations: Alexander Valley is 66,000 acres, while Napa Valley is six times bigger, at 400,000 acres. Pauillac, by contrast – the Bordeaux commune – is only 3,000 acres.
Moreover, both Alexander and Napa are marked by mountain ranges that contain incredibly complex soils, all jumbled up by the San Andreas Fault System: my old friend, the wine writer Bob Thompson, once called them “a slagheap.” So we can see that the terroir in Napa and Alexander Valley is not easy to define. Add to that stylistic differences in winemaking techniques—from harvesting decisions to fermentation and oak — and it’s clear that defining regional characteristics is tricky, at best. It’s easy to discern a regional style when you already have a preconception of what it is, and you’re not tasting blind. However, after tasting well more than 100,000 wines, most of them blind, during my career, I can tell you that it doesn’t always work that way. Our very notion of regional styles in Cabernet Sauvignon was, in fact, a product of Bordeaux, where it used to be easy to state (as Oz Clark did) that Pauillac is “intense blackcurrant fruit with heady cedar and pencil-lead shavings” while Margaux is “rarely heavy and has a divine perfume.” Yet even the great Alexis Lichine wrote, of Pauillac, that “the wines do not possess much generic similarity.” And nowadays, a riper winemaking style, coupled with global warming, has clearly leveled the playing field between the Bordeaux communes, and the same is true here in California.
Well, that was my disclaimer: Having said that, there are distinctions to be made between Alexander Valley and Napa Valley. So let’s explore them.
Here at Stonestreet, we are now, as I’m sure you know, in the heart of Alexander Valley. The mountains to the east (which most non-Californians would call “hills”) are the Mayacamas, which rise to 4,700 feet, although most of the vineyards are below 2,700 feet. On the other side of the Mayacamas is Lake County and Napa Valley.
The legal A.V.A. here is Alexander Valley, which is silly, since there are so many mountain vineyards. There have been attempts in the past to appellate the mountains themselves, but so far these attempts have not been successful.
Historically, Cabernet Sauvignon in Alexander Valley has been grown on the valley floor, mostly in the southern part, along Route 128, on either side of the Russian River. SHOW MAP In the 1980s, vineyards began to creep up into the eastern hills, as wine prices rose and wineries could afford to develop these vineyards, which involve high set-up costs. In Napa Valley, mountain vineyards were installed earlier than in Alexander Valley, mainly because the money was there.
Alexander Valley and Napa Valley thus are two classic California coastal valleys, parallel to each other. They both run in a southeast-northwest orientation. Both would be far warmer than they are were it not for the influence of maritime air, which comes in from the Pacific and from San Francisco Bay, neither of which ever warms up much beyond 60 degrees even in high summer. Napa Valley gets fogs and winds from Carneros and also from gaps in the Mayacamas, such as one near Calistoga. Alexander Valley gets its maritime air from the Russian River Valley to the south, from the river itself, and also through gaps in the coastal hills, including the Petaluma Gap. Both valleys grow progressively warmer as you move towards the northwest: Cloverdale is Alexander Valley’s hotspot, while Calistoga is Napa Valley’s.
But elevation plays a crucial role in temperature. With every hundred feet of altitude, you lose about one degree on a summer day. On the other hand, due to a temperature inversion, it’s not as chilly in the mountains at night as it is on the valley floor, which is affected by radiational cooling. Mountains, then, are more consistently moderate places to grow grapes. Above 1,000 feet or so, they also are usually above the fogline.
Soils also change with altitude. The lower in elevation you are, the more granular the soil gets. The valley floor is largely the product of sedimentary runoff from the hills and flooding from the Russian and Napa Rivers. The soils are deeper, richer and more fertile, which is why both valleys used to grow things like plums and nuts. The higher up you go, the drier and poorer the soils are. Whatever rainfall does fall runs off almost instantly to the valley below, leaching out elemental nutrients, both organic and inorganic. These soils can barely hold humidity. The grapevines thus have to struggle to survive. We’re all familiar with this phrase, and we all understand that struggling vines produce more concentrated, interesting fruit than well-nourished and well-irrigated ones.
So is there a difference between Cabernet grown in Alexander Valley and Napa Valley? Yes, in general. Napa Valley is one mountain range further inland than Alexander Valley, so it’s a bit warmer. Thus, you’d expect Napa Cabernet to be a little riper than Alexander Valley Cab, and that has in fact been my experience. In general – on average — Alexander Valley Cab is slightly more herbaceous than Napa Cab.
But terroir – understood as the combination of physical factors such as climate and soil – is only a part of why wine tastes the way it does. The other part is the human factor – what the great French enologist, Emile Peynaud, calls Cru. When you add human activity to terroir, you end up with Cru. I would argue that the human factor in Napa Valley plays a more important role than it does in Alexander Valley. For example, the modern tendency is to let Cabs get ultra-ripe, in the Parker style. This has particular relevance in Napa Valley, Parker’s Happy Hunting Ground for Cabernet Sauvignon; since the 1980s, as we all know, Napa Cabs have been getting riper, as the wineries chase those high Parker scores.
This phenomenon is less true in Alexander Valley. Vintners just don’t feel the same pressure – from critics or consumers – to make big, lush, ripe, splashy, extracted Cabernets. Therefore, in a very real sense, Alexander Valley Cabernet is more of a wine of terroir than Napa Valley Cabernet. This statement is, I realize, controversial. We’ve all heard much of a new direction in California wine that’s less ripe and supposedly more “elegant” and “balanced.” I would suggest that this new style is not so new in Alexander Valley. I’ll return to this topic later.
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Let’s focus in more closely on Alexander Valley. The most celebrated Cabernets, for the most part (certainly the most expensive ones) are grown on the foothills, slopes, benches and mountains of the eastern side of the valley, which is the western face of the Mayacamas. There is, as I said, a lot of Cab planted down on the valley floor These are the wines that established Alexander Valley’s reputation – along with Zinfandel. But I think it’s fair to say that the Cabernets that have raised Alexander Valley’s profile are those from the higher elevations.
In fact, for the most expensive Cabs, we have to turn to altitude — and in some cases, quite a bit of altitude. In addition to the temperature distinctions I referred to earlier, there’s also more intense solar radiation in mountains. We tend to overlook solar radiation in discussions of terroir, possibly because our notion of Cabernet terroir was formed from Bordeaux, where elevation plays almost no role.
The role of solar radiation on grapes is only partially understood. High-altitude grape skins are thicker, in part because the fruit tries to protect itself from intense sunlight. This, along with the poor, dry soil, makes mountain grapes more tannic. Research suggests that these mountain tannins are qualitatively different from the tannins of valley floor grapes. They’re softer and rounder, giving the wines plenty of structure, yet they also possess a suppleness that makes them appealing even in youth.
There’s also evidence that, at high altitudes, the sun’s UV rays are better able to penetrate the skins of the grapes despite their thickness. This has an obvious implication for the pips, which are more easily ripened.
Elevation also allows grapes to more easily achieve a balance of sugar ripeness and the expression of varietal character. In wine, we often speak of “sweet spots,” and this concept applies to mountain vineyards. Too low down, and sugar accumulation may outpace the full expression of varietal flavor. Too high up, and the temperature is too cool, leading to sharp, green wines. In the Mayacamas, the sweet spot seems to be between 400 and about 2,400 feet.
The cousins, Gus and I are driving down to L.A. this morning for five days of family fun, centered around a bar mitzvah. We didn’t want to make anything elaborate for dinner, so opted for burgers on the grill. I’d been given this bottle of Kendall-Jackson 2006 Napa Mountain Cabernet Sauvignon, from Mount Veeder,
as a welcome gift when I joined Jackson Family Wines in March, 2014, so it seemed appropriate to drink it on this occasion. With the salad, we had the Paco & Lola Albarino
I liked so much last year when I first encountered it.
I made the burgers, with store-bought organic, grass-fed beef.
I mixed in a little salt, pepper and garlic powder, plus a bit of Dijon mustard, then Keith grilled ‘em up nice and rare. For the buns, I like an English muffin, in this case sourdough. Some horseradish-infused mayo, backyard-grown romaine, thinly-sliced red onion, home-grown tomatoes and avocado, and of course some melted cheddar, and voila.
We had a nice Caesar salad
and the acidity on the Paco & Lola stood up well to the anchovies.
Meanwhile, the cork on the Cab had broken halfway while I was pulling it, and then the bottom half plunged into the bottle, so I had to resort to a coffee filter and a mason jar to strain it. (Necessity, the mom of invention.)
But the result—sort of an inadvertent double-decant—was glorious. At 8-1/2 years of age, this Mount Veeder Cab was everything you’d want a mountain Cab to be, and with years ahead of it. Melted tannins, gobs of Veeder blackberries, cherries and chocolate, fine acidity, a glorious, delicious wine.
I entitled this post “the simple pleasures” because in truth I think that most reports of wine-and-food pairing tend towards fine restaurants or expensive foods. But that’s not the way we drink and eat most of the time, is it? It’s not the way I do. You don’t need to be in a white-tablecloth restaurant paying a fortune to enjoy great wine and food. Our hamburgers would have been a treat anyway for a non-beef eater like me, but having such a nice wine uplifted the experience, making it a special treat on the evening before our trip.
Actually, we don’t have to be in L.A. until Thursday, so tomorrow, Wednesday, we’re spending the night in Pismo Beach. This is a place most people, I suspect, drive right by on the way to, or from, L.A. and San Francisco. I once spent a weekend down there, years ago, just to check it out, but I’m sure Pismo’s changed a lot since then. I’ll report on what I found tomorrow.
The most interesting quote in the Napa Valley Register’s article on the 30th birthday of the Carneros Wine Alliance is from David Graves. The co-founder of Saintsbury said, “There’s no ‘Napa of pinot noir.’ No one place dominates the market.”
Isn’t it interesting how the cultural evolution of the market has treated our two leading red wine types so differently? One, Cabernet Sauvignon, has become almost exclusively dominated, in the mind of the consumer, with a single appellation: Napa Valley. The other, Pinot Noir, resists being associated with a dominating region. Indeed, if you were to ask leading wine critics, What is California’s top Pinot Noir appellation, they would tell you the question makes no sense.
Beyond being merely of academic interest, this is a pocketbook issue. How much a winery gets for its wine (and how much, in turn, the consumer pays for it) are intimately linked with the wine’s origin. While the average statewide price for a ton of Cabernet Sauvignon grapes in 2013 was $1,339, in Napa Valley it was $5,469, a difference of 308 percent. Pragmatically, this is why the average bottle of Napa Valley Cabernet is many times higher that the average bottle of Cabernet from, say, Alexander Valley.
This is not true of Pinot Noir, whose price tends to be more consistent across all the top coastal growing areas. Here are some examples, all reflective of the price of a ton of grapes in 2013:
Santa Barbara/San Luis Obispo: $2,586
Indeed, as I have long suggested, when it comes to Pinot Noir, it is somewhat misleading to focus on individual growing regions. Instead, the way to look at things is that we have a single Pinot Noir terroir that stretches from Anderson Valley down to Santa Barbara County, extending inland perhaps 20 miles. No single A.V.A. within this vast stretch can plausibly pretend to supremacy because, in truth, all of them are roughly equal, although, of course, wine writers and critics make their livings discerning differences within the similarities.
In the case of Napa’s lopsided price for Cabernet, this cannot be credited to matters of terroir. Napa Valley demonstrably is not the best, only place to grow qualitatively significant Cabernet Sauvignon in California. Alexander Valley has equal precedence. So too do the Santa Cruz Mountains, Paso Robles, the easternmost parts of Santa Barbara, Lake County and other regions of Sonoma County, including Sonoma Valley, Dry Creek Valley, Knights Valley and Chalk Hill. (I refer, in all cases, to the top wines.) I don’t think any critic who’s being objective would object when I say that prime Cabernet growing areas in California are at least as widespread as those for prime Pinot Noir.
Why, then, the incredible price differential on behalf of Napa Valley Cabernet Sauvignon? One reason and one reason only: perception. Napa Valley is perceived as being the best place to grow Cabernet. That perception clearly impacts the choice of consumers (and the restaurateurs and merchants who sell wine to them), but it also distorts the impressions of a surprisingly high number of critics, who do not taste blind and thus are subject to the biases within their own unconscious or subconscious minds.
Now that I’ve been “relieved” of the job of tasting many thousands of wines a year, I find I’m developing a refreshingly clearer sense concerning these matters of terroir. Perhaps it’s a form of now being able to see the forest for the trees. If one is looking for pleasure and complexity in wine (and what else would one look for?), then it’s simply astonishing how easy it is to find those qualities in California wine. This is not to suggest that quality differences do not exist, but it is my considered judgment that these differences are neither as vast as I once thought, nor as distinctive as consumers believe. This may be due, in part, to the 100-point system, which I long employed and for which I will never apologize. But I am glad that, when it came to very high scores for Cabernet, I always included Alexander Valley right up there with Napa Valley, for I was able to get past the “perception thing” and focus on the wine itself.
The history of California wine is replete with paradigm-shifting events, such as the Paris Tasting, the advent of the current era of Pinot Noir, replanting after phylloxera, and, if we go back far enough, to the use of French barriques and the creation of the Federal labeling laws. To these, I will predict a gradual shifting in the consumer’s perception, a widening of appreciation that great Cabernet Sauvignon can in fact come from many more places than only Napa Valley. When this will occur is open to question, but I have no doubt that it will.
I’m going to be doing an event soon on Alexander Valley and Napa Valley Cabernet Sauvignon, and the differences between them. This is a topic that’s near and dear to my heart. As a working critic for many years, I of course had the opportunity to taste many if not most of the Cabs from both those regions, over many vintages, and so I formed a picture in my mind of their differences.
I keep in mind that Napa Valley is one mountain range further inland than Alexander Valley, so it’s a bit warmer and drier. (Of course, it needs to be said that Napa is incredibly more complicated than Alexander Valley, terroir-wise. The west-facing slopes of the Vacas in Oakville, at Dalla Valle for instance, are much warmer than, say, conditions at Dominus.) You’d expect Napa Cabernet to be a little riper than Alexander Valley Cab, and that has in fact been my experience. I’ve always thought of Alexander Valley Cab as slightly more herbaceous than Napa Cab. There’s frequently an edge of tobacco, or sage, or green olive in Alexander Valley Cab that frankly makes the wines more Bordeaux-like.
In Napa, too, the tendency to let Cabs get ultra-ripe, in the modern Parker style, is also much more pronounced than in Alexander Valley. This is primarily for economic reasons; wineries that have gotten very high Wine Advocate, Wine Spectator and Wine Enthusiast scores naturally are reluctant to change their house style, and those high scores are generally a reflection of their wines’ opulence. I don’t feel bad at all for whatever I contributed to encouraging that style, despite the fact that it’s come under some assault lately. I like a big, rich, dramatic, powerful Napa Cabernet.
But Alexander Valley wineries never felt the same pressure to mimic that Napa style. I suppose some tried to get their grapes ultra-ripe, but it really doesn’t work in Alexander Valley. The best growers realized they had to do more to achieve success than simply copy Napa. Even if they wanted to, Alexander Valley’s cooler climate would have made it more difficult.
I keep in mind, too, that when we speak of “Alexander Valley Cabernet Sauvignon,” we’re really talking about Cabs from the foothills, slopes and mountains of the eastern side of the valley, which is the western side of the Mayacamas Mountains. (It’s silly to have to call them “Alexander Valley,” but until there’s some new A.V.A., that’s all we have.) There’s a lot of Cab planted down on the valley floor, mainly along Route 128, but the best Cabs have some elevation—and in some cases, quite a bit of elevation. Being 800 feet or 1,400 feet up in those mountains creates vastly different terroir conditions from lower down on the valley floor. The temperature is cooler during the daytime, but warmer at night due to an inversion layer, and the vines are generally above the fog, even on the foggiest days when the valley floor is smothered in the white stuff. There’s also more intense solar radiation up on those mountains, and while I’m not an expert in precisely how that affects the grapes, I think it tends to make the fruit more intense.
The fruit also is more intense up on those mountains because the soil is really sparse. Not much grows up on those west-facing slopes of the Mayacamas except madrone and other drought-resistant flora. The native grasses and herbs pretty much dry out and turn golden during our summers, and you can sometimes find those dried herb touches in the Cabs. This too helps to make Alexander Valley Cabernet distinctive.
Then there’s the tannins. They’re dustier, sometimes a little grittier or greener in Alexander Valley than in Napa, particularly in a cool year. Overall, Alexander Valley Cabs tend to be drier, more elegantly structured and more ageable than Napa Valley Cabs, which are more dramatic and flashy. Having said all this, it can be hard to pick out Alexander versus Napa in a blind tasting, even for an experienced taster. I don’t think it would be hard to tell a Colgin from a Jordan, because they’re made in such different styles. But a 2008 Lancaster from a 2008 St. Supery? Not so easy.
I do think this is a good time for Alexander Valley Cabernet to shine. It’s been a little lost in the glare of Napa Valley, as have all of California’s other Cabernet regions (Paso Robles in particular). But we’re in new times, when new consumers are more open to exploration and discovery. And Alexander Valley Cabernet is better than it has ever been. Lots of restaurants feel they have to have Napa Cab on their wine lists because their well-heeled customers expect it, and that’s totally understandable. But if I were a somm, I’d be looking at Alexander Valley mountain Cabernet. It’s a story waiting to be told, and worth the telling.
It’s certainly true, as Robert Parker pointed out in his recent interview in The Drinks Business, that high wine prices are “a problem and a concern” and that they are creating “a caste system” in which “the younger generation” cannot afford top wines from regions such as “Burgundy, or Bordeaux, or from California.”
But there’s nothing really new about this situation. It’s been so forever. In fact prices for Bordeaux today, adjusted for inflation, are no higher than they were 100 years ago. What is interesting, to me, is the complex psychological contortions by which consumers (and some critics as well) arrive at the conclusion that price is a determinant of quality.
Long ago, vintners understood that the public suffers from this misapprehension. According to Edmund Penning-Rowell, who wrote what is still, to my mind, the most authoritative book on Bordeaux (“The Wines of Bordeaux,” 1969), “Baron Phillippe’s [de Rothschild] intense conviction [was] that Mouton-Rothschild was as good as any first growth, and for his money better than most. The only way that this [i.e. rise in its perception by the market] could be achieved was by asking a price as high as any first growth and if possible higher than all.” As Penning-Rowsell later makes clear, the Baron “was able to do this successfully.”
Baron Rothschild, of course, also was the partner of Robert Mondavi in establishing Opus One, which, at the time of its launch (the first vintage was 1979), “was the most expensive Californian wine.”
This strongly suggest that Mondavi learned his lesson in pricing from his friend. And we know, from personal experience, how many wineries, faced with tough sales, raised their prices, only to find demand radically increased.
Nowadays, the price of Opus One (about $240 for the 2011) pales in comparison to that of Screaming Eagle ($2,400 for the 2012 in the aftermarket). If your mind works the way most peoples’ minds work (including mine), it can be hard not to be impressed by that kind of price. A rational part of you thinks, “If it costs that much, and knowledgeable people are willing to buy it, then it must be one of the most fabulous wines in the world.” And, of course, these very famous and rare wines always are fabulous. But their prices bear no relationship to their quality, with respect to similar wines from similar appellations. This is why seasoned wine critics taste blind.
Back to Parker. He knows as well as anyone that the Bordeaux, Burgundies and Californians he helped push to astronomical heights can be very difficult to suss out in blind tastings. Why some people continue to buy them is, in fact, a matter for behavioral and cognitive scientists, not wine critics. As for the “younger generation,” I’m not so worried about them. They couldn’t afford Bordeaux First Growths in 1929, when Latour et. al cost nearly three times the price of Gruaud-Larose and Langoa, and they can’t afford it now.
Is price, as Bob speculates, “one reason why such people are turning to drinks other than wine.” ? It could well be, although good craft beer cannot be described as cheap. As I, and many other, observers have noted lately, beer and spirits seem to have the wind at their sails in a way wine at the moment does not, at least in our urban centers. Another question: Has this trend been created and fostered by the media, or did the media simply pick up on something that was already occurring on the street? As usual, it’s a little of both. What craft beer and cocktails have done—which wine has not—is to rise to the level of being cool. All those tattooed young mixologists, those hip brewmeisters, the trendy bars that have popped up from the Mission to Soho—they are the modern face of beer and spirits. What is wine’s modern face? As far as I can tell, it’s a young woman who opts for Pinot Gris on a date, your grandfather, or a somm.
I don’t overly fret about wine’s future because these trends come and go. Wine has been the most successful alcoholic beverage of all time for a very good reason; and what has worked for humans for thousands of years is likely to work for them for thousands more. Nor is wine in any particular financial trouble in the U.S. But it has lost a certain frisson of coolness, or at least the perception, the optics of frisson. In reality, wine is as cool as anything: winemakers themselves are as cool as any dashing mixologist, if not as visible.
But beer, in particular, is on a roll. In Britain, the brew industry is sponsoring a “There’s a beer for that” advertising campaign, crafted by the wildly successful filmmaker Michael Winterbottom (nominated for the Palme d’Or at Cannes), that was launched on Downton Abbey, and also is huge on Twitter and other social media.
If the industry is to lure the under-35 crowd away from beer and spirits to wine, it has to find ways to speak to them in their own language, on their own turf. This involves an accurate and fearless study of how beer and spirits are actually succeeding. One could do worse, as an academic enterprise, to hang out in a Valencia Street bar and study who’s drinking what. I volunteer for this vital work in the field, as the Margaret Mead of the cocktail lounge.
I like beer, but didn’t have much of a chance to enjoy it when I was tasting and reviewing wine. Popping the corks on at least 15 different bottles a day, and then sitting there thinking and writing about them, took so much effort that I had little time or energy left over for any other kind of alcoholic beverage.
All that changed fairly dramatically a year ago, when I took my new job at Jackson Family Wines. Suddenly, I didn’t have to taste a gazillion wines anymore. (Not that I’d minded it—I loved, and still love, reviewing wine.) All the samples that had flooded my doorstep for so many years abruptly ceased.
Well, not 100%. Although Wine Enthusiast, and I personally, did our best to notify California wineries that I wasn’t working there anymore, wine still comes to me with some regularity. I always send it back, of course, but if you’re a California winery, and reading this, please take note: I DON’T WORK AT WINE ENTHUSIAST ANYMORE!
Anyhow, shortly after I started the new gig, I decided to get back into beer. Nowadays, you’ll always find a few bottles chilling in my fridge. Starting at 5 p.m.—Happy Hour, yay!–I like to have some in a frosty mug I keep in the freezer.
What kind of beer? It can be anything, but it’s often an India Pale Ale. I don’t claim to know much about beer, except that I like it (hey, if all there is on a hot summer afternoon is Bud Lite, count me in!). But I do know that I like that big, hoppy IPA style, which I also recognize as the California Cabernet Sauvignon-equivalent of beer: full-bodied, rich and heady.
This article, which appeared in the San Francisco Chronicle’s Inside Scoop online portal, gives a nice summary of where beer trends are at here in the Bay Area. The author is Jon Bonné, who recently announced that he’s stepping down from his fulltime gig as wine editor of the paper, although he’ll continue a monthly column of some sort. Now Jon, as we all know, made his bones by coming out against the prevailing style of California wine, which is ripe, sunshiney power. Jon favors the In Pursuit of Balance style of lower alcohol wines that many in the IPOB crowd consider more classic and elegant than your typical Napa Valley Cab or, for that matter, Pinots that are riper than—oh, I don’t know, let’s say 13.8%. So I didn’t find it surprising that, in his article, Jon came out against “the hoppy amping-up of American craft beers” as evidenced by “the style that defines most IPAs…”. In fact—just to make sure that we readers understand that hoppy IPAs and big Cabernets are crimes against their respective beverage groups—the craftsmen who produce them, according to Jon, are profiting from a “follow-the-money argument,” which means, presumably, that the producers Jon doesn’t care for are venal.
Well, I’ll let those producers make their own rebuttals. Here’s Jon’s: “The arms race of oak, extraction and jammy flavors, which proved successful for a previous generation of Cabernet makers, is a direct parallel to the hoppy amping-up of American craft beers.” Both drinks are “flavor bombs”; neither is part of the “avant-garde” which Jon so assiduously courts.
I should think Jon might have modified his views following his recent visit to Paris—his beloved France, source of “balanced” wines, and original home of the avant-grade—where he discovered, evidently to his dismay, that “the French craft brewing renaissance is currently populated by hopheads, and obsessed with IPAs…”. I guess forty million Frenchmen can be wrong.
But the real point is that Jon has not served the California wine industry well. He dismissed a large part of its best wines, in many cases refusing even to review them in the Chronicle despite being sent tasting samples, and thus distorting reality to his readers. This has disturbed many California winemakers, who were afraid to criticize Jon publicly for fear of retribution. My own position has been consistent: It’s unprofessional for a wine critic to throw so many wines produced in his own home region under the bus by refusing to even taste them. It’s a fundamental axiom in wine criticism that you don’t have to like a wine in order to review it fairly. You review it within the context of what it purports to be. For example, I might not like Sherry (in fact, I do), but even if I didn’t, I’d feel honor-bound to recognize what a good sherry is, and then to give good sherries good scores.
Jon never gave so many California wines the chance to just be what they are, simply because of a number—alcohol percentage by volume. Instead, he trashed these wines with epithets like “fruit bombs” and “male swagger.” Such snarkiness may have made him a hero to IPOB, but not to many of our state’s winemakers, who might be forgiven for being happy now that he’s gone. Personally, maybe I can finally get into the cool kids’ avant-garde club even though I like Napa Cab and IPAs!