Save the date: Petite Sirah in Paso Robles, Feb. 6
Old pals Jose and Jo Diaz, who own Diaz Communications in Windsor, have long worked with wineries in the North Coast for their Petite Sirah advocacy efforts, but now they’ve extended their reach into Paso Robles, with the launch of their first-ever Petite Sirah event down in the Central Coast.
Called PS I Love You…in Paso, it’s at Vina Robles on Feb. 6, and will feature ten Petite Sirah producers. Each winemaker will do a feature tasting/presentation of his wines, and as always with the Diaz’s Petite Sirah events, the food will be fantastic.
It’s nothing short of amazing how Petite Sirah has become a major variety and wine. It didn’t exactly happen overnight; there have been plantings of “Pet” (as the oldtimers called it) since the 1800s in California, but consumers never really caught on to it as an independent variety, until the Diazes created their trade organization, PS I love You, in 2002. Many wineries have joined over the years; the organization traditionally has held its tastings in the Bay Area, so this shift to Paso Robles is significant.
California acreage of Pet is way up, clocking in at a record 8,825 acres in 2014, nearly double what it was ten years previously. Granted, that’s not much compared to Cabernet Sauvignon (nearly 80,000 acres) or even Syrah (18,000 acres), but it’s more than either Cabernet Franc or Grenache—and almost more than the two of them combined.
And it’s being planted fast. In 2014, non-bearing acreage—those vines that haven’t yet yielded a crop—accounted to 1,149 acres, fully 13% of statewide acreage. That means a lot of growers care enough about Pet to put it into the ground. And which counties are those new vines going into? Well, here’s where things get a little complicated. The new plantings are mostly in the Central Valley—the counties of San Joaquin, Sacramento and Tuolumne (which extends from the Central Valley into the Sierra Foothills). That deserves an explanation. We tend to view wines from the Central Valley as jug wines, at best, but viticulture has really picked up there, and the wines, especially reds, and especially hearty, full-bodied reds like Petite Sirah and the blends it goes into and often dominates, can be rich, rewarding and affordable.
Along the Coast, San Luis Obispo County, which is where Paso Robles is, also is seeing rapid plantings of Pet: 130 non-bearing acres in 2014, giving that county a total of 1,647 acres of Pet altogether, or about 16% of the statewide total. So SLO growers and vintners are doubling down on Petite Sirah.
Beyond acreage, the number of Petite Sirah producers in California continues to soar, from fewer than 100 in 2001 to more than 900 last year.
Having this event in Paso Robles makes perfect sense. For years I’ve admired Paso for the uniqueness and quality of their red wines and off-beat blends, of which Petite Sirah often is a part. This ability to craft such wines was the main reason why I successfully argued for Paso to be Wine Enthusiast’s Wine Star Region of the Year, in 2013.
Try to get to Paso for the Feb. 6 event, which is in Vina Robles’ splendid new amphitheater. It’s a chance to get up close and personal with the wines and the winemakers, and to learn more about up-and-coming Petite Sirah, as well as the charming wine region of Paso Robles. I might even be there myself.