Why do women drink more wine than men?
I met yet another young (mid-20s) guy yesterday who told me he’s so into beer that he’s brewing it at home, while his girlfriend is a wine lover who’s always trying to up his level of knowledge about vino.
What is it anyway about this gender divide that separates the [beer] men from the [wine] women, anyway? I’ve always wondered about this. My friend and I went to a sports bar last night that was packed with kids in their twenties and I swear all the ladies were drinking wine and cocktails while all the guys were swilling suds.
I guess we could go through the usual litany that beer is “masculine” while fancy martinis and wine are “feminine.” Certainly the big beer producers capitalize on this perception with their advertising, which is geared to guys who like to crush empty beer cans against their foreheads, and to the women who love them.
A recent study, from Nielsen, says that women comprise 55% of wine drinkers in America. But things may be changing: “in the last decade, men have become avid wine drinkers while drinking less beer.” The wine industry has done a pretty good job chipping away at perceptions that it’s an elite, slightly effeminate beverage, but there’s still a long way to go.
In an hour or so, I’m heading off to Jackson Family HQ in Santa Rosa for a couple of days for meetings. Today will be pretty busy, but I’ll try to post something for tomorrow morning (Friday). Have a great day!