Healdsburg’s growing pains
One of the tradeoffs that comes with being a popular wine destination region is development. It’s as unstoppable as the seasons, but unlike the coming of Spring, not everyone likes it.
Healdsburg, as everyone knows who’s been there or just read about it, has become the quintessentially quaint wine town in California. It’s smaller and more intimate than Napa, bigger and more interesting than Los Olivos, and as for Sonoma town, well, with all due respect, Sonoma lost the battle to Healdsburg years ago for sheer glam.
I’ve been going to Healdsburg for well more than 25 years and even back then, there were folks around who complained it was getting too big. They’d recall the good old days when the hardware store had sawdust on the floor. Nowadays, of course, Healdsburg is rich and boutique-y, with fabulous restaurants, great hotels and wine country tchotchke shops where you can drop $1,000 on a vase (but don’t drop the vase!).
It’s all too much, apparently, for some locals, who have formed a group trying to slow down development, if not outright stop it. The Santa Rosa Press Democrat on Monday reported that the group, Healdsburg Citizens for Sustainable Solutions, recently sent out a voter survey they claimed supported their anti-growth stance.
This is a tough position for elected officials to be in. On the one hand, they want to be responsive to local residents’ conerns—and they themselves may feel that Healdsburg is getting a little too crowded. On the other hand, the tax dollars that development brings in do magical things for school districts, road repairs and other government functions. So what’s a City Councilmember to do?
I myself enjoy visiting Healdsburg. I like to stroll the main streets around the Square, browsing the shops and galleries, although I must admit I don’t buy too much. I like to grab a sandwich and cappuccino at the Oakville Grocery, and duck into the wine shops and see all the labels. I can see where some people might be bothered by the proliferation of hotels and the inevitable tourists they bring, with increased traffic and all the other nuisances that popular destinations attract. That doesn’t bother me—but then, I don’t live there. So I’m not weighing in on this particular matter; the last thing Healdsburg needs is for outsiders to be telling them what to do!
We’ve seen these sorts of fights for years in other wine regions. A few years ago there was the brouhaha down in the Santa Ynez Valley over Larner Winery’s plans to host special events on their property, a plan that was fiercely and successfully opposed by locals in a NIMBY-esque display of power. We’ve seen similar fights in Knights Valley, and the controversy over the Napa Valley Wine Train certainly comes to mind. I’m sure there are other squabbles I’m just not remembering right now or was never aware of to begin with.
The challenge in all these things is to find balance. We see this search for equilibrium going on now in San Francisco. That city rightfully is proud of itself for being the urban hub of high tech, which brings in so much money and is redefining entire neighborhoods. But San Franciscans also worry that all that tech money is pushing out its artists, musicians, secretaries, janitors, cab drivers and others who can’t afford the high cost of living. Politicians, whose jobs entail making laws about these things, live on the razor’s edge of this conundrum. I wish the Healdsburg City Council wisdom in making its decisions.