Short and simple: I have a new job
At 6:30 a.m. Pacific time today, this announcement went out from Jackson Family Wines:
JACKSON FAMILY WINES HIRES STEVE HEIMOFF AS COMMUNICATIONS & CONTENT EXPERT
Veteran wine writer, blogger and critic will specialize in communications and education for family’s expanding portfolio
Sonoma County, CA (MARCH 10, 2014) – Jackson Family Wines is pleased to announce the hiring of Steve Heimoff as Director, Wine Communications & Education.
Heimoff’s responsibilities will include working with the company’s communications, PR, digital/social media and brand marketing teams in all aspects of content generation, consumer engagement and trade support.
“I’m truly honored that Jackson Family Wines has entrusted me with this unique position,” Heimoff said. “I was a huge admirer of Jess Jackson and Barbara Banke, not only professionally for their tremendous accomplishments, but personally. Jackson Family Wines is, simply put, the most superb portfolio of high-end wineries in America and I’m thrilled to now work for the family business.”
Heimoff joins Jackson Family Wines after 22 years at Wine Enthusiast Magazine, most of them as California Editor. Previously, Heimoff wrote for Wine Spectator Magazine. Born in New York City, Heimoff moved to San Francisco in 1979 to attend graduate school and it was there that he discovered and nurtured his passion for wine.
Heimoff has written two books for University of California Press: A Wine Journey along the Russian River, and New Classic Winemakers of California: Conversations with Steve Heimoff. In addition, his daily wine blog, steveheimoff.com, is one of the most widely read in the country.
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After twenty-five years as a wine critic, I’m onto my next big adventure.
I’m sure I’ll have a lot more to say in the coming days and weeks. Right now, the reality of my new tasks hasn’t really set in. One thing I do want to do is reassure my readers that I intend to keep this blog going five days a week, just as I have for nearly six years.
I fully understand the challenges inherent in this goal I set myself. And I expect my readers to say to me: Prove it. I’ll try and give it my level best. I love this blog–I love the interaction I have with so many of you who faithfully read it everyday, and occasionally take the time to comment–I have no intention of squandering the trust you invest in me. I will endeavor to keep steveheimoff.com an independent, interesting voice, just as I did all those years with Wine Enthusiast. I’m simply (and happily) changing employers; this blog abides.