Being Wilfred Wong’s Twelfth Man
Why are some people so (anonymously) nasty on the Internet? It’s really the saddest aspect of a digital community that, aside from that, is a pretty nice place to hang out.
My old friend Wilfred Wong posted on Facebook an unsigned email he got, (you’ll have to scroll down on Wilfred’s feed to the post that begins “Today was a day of mixed blessings”) from a person who obviously has (a) anger management issues and (b) too much time on his or hands or (c) both. Now, Wilfred, for those who don’t know who he is (and I would assume most of my readers do), is the Cellar Master at BevMo, the big liquor chain with a gazillion outlets in the Far West. His primary job, as he writes, “is researching wines (and now beer and spirits) for their quality.” I’ve known Wilfred longer than anyone else I know in the wine industry. We met around 1982. I was a novice: he already was knee-deep in wine, literally. So Wilfred’s had a lot of experience.
Which gets to the point. Why do so many people in the wine social media world think that experience is bad? It doesn’t make sense. Throughout all of human history, societies have respected their more experienced members, whether they be shamans, healers or hunters. These are the members who hold the society together–who constitute its collective memory–who form a living link between Now and The Past. Yes, every now and then there are revolutions–none more noteworthy than our own American–but even when we won, we respected older traditions of honesty, integrity, fairness. Those were not American values; they were human values.
But now, especially in the wine blogosphere and on Twitter, we have arrived at a period of incivility. People feel free to insult others with far more accomplishments than their own–and they do it all too often anonymously. Perhaps even more appalling is when they reveal their identities: then their attacks are done with impunity.
Here’s my message to the coward who emailed Wilfred: You try doing what he’s done. Try lasting 30-plus years at the top of your profession, earning not just good money but the love and respect of your peers throughout the industry. (If you want proof of that love and respect, read through the comments on Wilfred’s post.)
By the way, trashing a big box store like BevMo is the height of arrogance. It’s like the people who only drink expensive wine and think average-priced wine is for “the little people who pay taxes” (as Leona Helmsley once described us). For one thing, BevMo has some very fine wines, but that’s beside the point: What’s important is that BevMo gives value in wine to millions of Americans. What’s wrong with that? And Wilfred, through his service, makes their shopping experience a lot easier and more delightful than it would otherwise be.
So please, you harpies out there taking aim at Baby Boomer writers and critics, chill. You won’t get anywhere just hurling spears. If you want to achieve a career in the wine industry, I suggest you do exactly what Wilfred has done: hunker down, work hard, make friends and be respectful. That’s always been the way success comes.