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Sex in the wine industry, and those 2010 Cabernets

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There have always been gay and Lesbian people in the wine business, of course; some pretty famous winemakers have been, not to mention a contingent on the P.R. and marketing side.

But the wine biz is inherently a conservative one, not so much politically (I think most of the California industry tends to be liberal), as socially. There are certain modes of behavior that are expected (don’t get drunk unless you can hold your liquor, treat your colleagues with respect, don’t gossip too much, avoid cursing), and it is expected that things such as sexuality are not flaunted (whatever the orientation) but are treated with discretion.

This doesn’t mean that late night conversations, after copious amounts of alcohol have been consumed between trusting adults, don’t sometimes wander into…well, let’s just call it terra rauncho. It happens, even in mixed company. (I could relate a certain chat in the bar of the Ritz Carlton Kapalua last week that made even my limited amount of hair stand up.) Still, the topic of sexuality has been largely kept in the closet (pun intended).

This is changing. There are people who are “out” in a big way. Older gay men and women tend to be quieter about it, but a younger generation is bolder, and good for them, I say. There also are wineries that are overtly gay-friendly; this article mentions a few of them, but I think there are more. Certainly the wine industry is wise to welcome all of America’s demographics into its embrace. A gay dollar is as green as a straight one.

* * *

Much has been made of the “difficult” 2010 vintage in California. Jon Bonné, for example, calls it “complicated,” and certainly it did throw some curve balls to vintners. The cold was the main problem; I’ve detected a large number of Pinot Noirs, in particular, that smell moldy. Heavy rains in mid-October came right in the middle of the Cabernet harvest. Earlier, record heat in late September cooked some Bordeaux varieties. Despite the rosy scenarios issued by the Napa Valley Vintners, in their annual harvest report, winemakers off the record were less optimistic. Or perhaps the better word is “philosophical.” In November of 2010, after all the grapes were in, I had a conversation with Merryvale’s assistant winemaker, in which he conceded that the vintage would be “atypical” (in the sense of lacking the expected Napa lushness), but insisted that the Cabernets would still have “quality, regardless of what form it takes.” What did he mean? “Yes, maybe there’s a mintiness to this, and maybe there’s an herbalness to it, but these are still quality wines.”

I’ll leave it to others to decide how much mintiness and herbalness they like in their Cabernets. I haven’t had Merryvale’s 2010 Cabernet because they haven’t yet sent it to me. But I have reviewed some terrific 2010 Cabs that prove great wineries can produce great wines even in a tough vintage. Among the best have been Flora Springs Rutherford Hillside Reserve, all the Von Strassers, Terra Valentine K-Block, Stonestreet Rockfall and also Stonestreet Christopher’s and Jarvis Estate–all mountain or hillside vineyards, where presumably the September heat was not quite as intense, while the October rains drained off.

  1. Don’t talk about sexuality and no cursing….fuck, I’ve been doing it wrong.

  2. @Samantha: hahahahahahaha!!!!!

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  1. NEWS FETCH – June 13, 2013 | Wine Industry Insight - [...] Sex in the wine industry, and those 2010 Cabernets [...]

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