What is a Parkerized wine?
Robert Parker, in what was called “a rare interview with the French magazine Terre du Vins,” denied “the idea of the ‘Parkerisation’ of wines and the emergence of a richer, riper style made to please the critic’s palate.”
Now, the information I cited above comes from an article about the Terre du Vins interview that was in the drinks business publication. I felt the need to read the original Terre du Vins story, so I Googled it and asked for a translation.
Here is the relevant RMP quote: “is there a Parker taste? Even my wife thinks it is, but I’ve never subscribed to this belief. I think my taste is too complex and varied to be defined and placed in a small black or white category. I love too many wine styles, finesse and elegance of Pope Clement the creamy richness of Petrus or Trotanoy, through the extraordinary majesty, the fullness and aging potential of Latour or Pontet -Canet. The same goes for my appreciation of wines from other regions. But I know that even if I live another 25 to 35 years, and when I leave my obituary you read, there will be a reference to wine ‘parkerized’ or to taste ‘Parker’. There is nothing I can do against it.”
Even allowing for the eccentricities of automatic online translation, these remarks ring true. So let me accept them as words Parker actually spoke, and tell you what I think.
I think Mrs. Parker got it right, bless her soul. Of course there’s a Parkerized style. Everybody in the industry knows what that means. The topic has been endlessly discussed for decades, with worldwide agreement, that, yes, the era of Robert Parker has resulted in wines of higher alcohol, greater fruity extract, stronger oak influence, and a sweeter finish.
For RMP not to see this clearly is a bit of a mystery. He may feel that, since he also has an appreciation for lighter, drier wines such as, for example, the Chenin Blancs of the Savennieres (which he described as “among the potentially most profound and ageworthy” of the world’s wines), he has immunized himself against allegations of Parkerization. As much as RMP himself may see things that way, surely the rest of us realize that it isn’t so: Parker may like a broad range of wines, but the high scores he has consistently given to the richest and most extracted of them is precisely what has caused the world to become Parkerized since the 1980s.
Parker need not apologize for it. He ought to defer to his wife’s and history’s judgment and accept the verdict. He’s done nothing wrong, except to state his preferences. If the world has allowed RMP’s tastes to dictate the style of its wines, that is not Parker’s fault. It’s not something he set out to do, but happened of its own accord. Besides, I think that Parkerization has had salutary effects. You may like or dislike that style, but at least it has helped to make wine vastly more popular worldwide than it was pre-Parker, and is continuing to do so as RMP and his organization cement their hold on the Asia market.
Parkerization also has stimulated a healthy conversation about wine style among critics, sommeliers, merchants, winemakers, educated consumers and others whose opinions count. This debate arouses passions on all sides, and can verge on the ideological; but it’s a good argument to have, as it forces everyone to think about wine in terms of a wider range of parameters than used to be available. I have just returned from two days of tasting the Cabernet Sauvignons of Alexander Valley with some very talented winemakers and sommeliers, and the topic of Parkerization and its associated issues–alcohol level, ripeness, food-friendliness, oak level, fruit bombiness–constantly arose. Each winemaker, facing his task, must decide where to throw down the gantlet on this spectrum, which Parker helped broaden. That, too, is healthy, I think: it may make the winemaker’s task more complicated, for a variety of reasons (including the market), but there’s no reason why winemakers (and proprietors) should not be held to account on matters of style.
Will there be a backlash against Parkerization, as he and other Baby Boomer critics fade from the scene? The answer is likely to be yes, but rest assured, we are not going back to the era of 11.5% alcohol by volume Cabernet Sauvignons. The toothpaste is out of the tube and cannot be put back. Vintners going forward may tinker around the stylistic edges, adjusting their wines this way or that; and climate change will add its own voice to the results. But Parker moved the goal posts with authoritative finality, and no person, or combination of persons, is going to put them back to where they used to be.