Talkin’ 100-point blues
READERS: I’m still buried in meetings at Wine Enthusiast for our annual winter conference. Please enjoy this post, originally published in July, 2008.
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There’s been a lot of chatter out there lately about the 100 point system. (Even my colleague at Wine Enthusiast, Paul Gregutt, has written skeptically about it.) While I might have thought this was a bit of a dead horse, the issue does shed light on, not just how some of us rate wine, but how we think about wine.
As a person of interest at Ground Zero of the 100-point scoring system, I’d like to offer my thoughts. What I meant by the debate shedding light on how we think about wine is this: Wine is something that people rank (consciously or not) on a qualitative basis. Other things we rank are films, automobiles and politicians. Things we don’t tend to rank are those we take for granted. Probably no one ranks paper clips.
We know all wine isn’t the same and even if we’re not wine drinkers we’re aware that some wines are better and more expensive than others. Once you get into the ranking game, you’re opening the door for experts to come in and decide what’s best, what’s better, and what’s not so good.
So the concept of wine critiquing works for me. As to how it’s done, it’s important to keep in mind that people want visual symbols to reference, not just text. A few years ago, the San Francisco Chronicle stopped using visual symbols in their wine reviews and went to text only. Readers revolted, and the paper had to restore the icons.
I guess there’s fundamentally no difference between a numerical score and puffs, stars, glasses or any other symbol, and so I can’t make an argument on logical grounds that the 100-point system is inherently better. I can only say why it works for me at Wine Enthusiast.
To begin with, it’s not really a 100-point system, it’s a 20-point system. We only publish wines with a rating of 80 or above. Everything else is given a code number, “22,” and consigned to the database’s bowels, where the public will never see them.
Since I work with a 20-point system, not a 100-point one, I don’t have to defend the extraordinary practice of giving a 67 to something instead of a 66 or a 68 or for that matter a 71. How you can slice the baloney that thin is a mystery to me and a little spurious.
So what’s the difference, you ask, between 82 and 83, or 91 or 92? It’s something you feel in your bones, head and heart. The bones are your first instinct. The head is your considered opinion based on further tasting and reflection, and the heart is when you’re sure you’re right and have nothing to be ashamed or afraid of, but can hold your head high and say, “This is what I believe.”
All this raises profound questions, which may be summed up by Alder Yarrow’s query at his blog, a few days ago: When it comes to wine critics, “whose perceptions and emotions do we trust?”
I’m not sure that this period of the public’s reliance on critics will be seen kindly by future generations (assuming there are any). We may one day be viewed as the equivalent of soothsayers or snake charmers or seers who read the entrails of beasts. But for now, wine critics are a vital part of the industry, along with the 100-point system. As for the who-do-you-trust part, I’ll leave that for others to decide.