Wall St. Journal got lots wrong in their Wine Advocate/Parker reporting
13 tweets and counting in the last 24 hours from Robert M. Parker, most of them seemingly designed to correct statements made by Lettie Teague, of the Wall Street Journal, in her article about “The Big Shake-Up” at the Wine Advocate.
Lettie apparently got so much wrong that Bob felt the need to correct the record as fast as he could, before the misinformation becomes embedded into popular consciousness (as these things tend to; even the New York Times’ Eric Asimov passed along some of Teague’s incorrect information).
Lettie: “the fiercely independent publication…will start accepting advertising, though none that is wine-related.”
Parker: “The Wine Advocate print edition will never take on ads.”
Lettie: “The company’s headquarters, an office just down the driveway from Mr. Parker’s home in Maryland farm country, is also moving to Singapore.”
Parker: “headquarters REMAINS [sic] in Monkton but a second office…in Singapore.”
Lettie: “Mr. Parker said the print version might disappear before the end of 2013…”
Parker: “no plans to eliminate the print edition…”
If Bob’s tweets have an air of weariness about them, it’s understandable. He even provided a link to a report on his sale of the Wine Advocate in Bloomberg News, which he apparently feels is more accurate. The Bloomberg reporter pointed out that the facts “contradicted a Wall Street Journal story, which said the Wine Advocate may phase out its print version by the end of 2013.”
In so many respects this story has been blown out of proportion, not just in the Wall Street Journal and other popular media but especially on the wine blogs, which are going nutso. Not much has really changed at Wine Advocate nor do I expect much to change anytime soon. Parker will “continue to focus [as he tweeted] on Bordeaux, Rhone, retros of CA & the big picture…”, just as he does now. My take: good for him. He’s worked his tail off for decades and now deserves whatever he got.
Far more interesting, to my way of thinking, is this paraphrase, from The Drinks Business, concerning Wine Advocate’s new editor-in-chief, Lisa Perrotti-Brown: She “hopes [the move] will give her more control over wine reviews.” Granted, this wasn’t a direct quote, but we have to imagine Perrotti-Brown said something to that effect. Will the current writers, including Antonio Galloni here in California, be content to “become full-time employees of The Wine Advocate, rather than independent contractors,” as The Drinks Business article said? And what does “more control over wine reviews” mean anyway? Danger, danger, when management says they want more control. Parker’s correspondents have some deep thinking to do: report now to a bunch of Singapore businessmen via Perrotti-Brown and lose the freedom of being an indie contractor? Risk being told their reviews need, uhh, editing? Or hold onto their ethics and lose their precious positions as writers for Wine Advocate, with all the perks it brings? As an indie myself, I can tell you these are difficult decisions for a writer to make.