The essence of reporting: communication and character
Here’s Greg Brewer, a nice guy and a great winemaker [Brewer Clifton, Melville, Diatom], on Richard Sanford [Alma Rosa], quoted in R.H. Drexel’s inaugural issue of Loam Baby: A Wine Culture Journal.
Look at Richard Sanford. When I’m in his presence, it’s special because he deserves more and he’s never spoken ill of anyone. He’s so gracious. He’s put in 40 years around here [Santa Rita Hills], for crying out loud. And he’s rolling as quietly and supportively and as politely as anyone I know. That is really special, you know? No bravado. No pretense, no “Don’t you know who I am” or “Don’t you know how long I’ve been here?”
Greg is speaking of Richard’s character, a concept that doesn’t get examined much lately. What I want to talk about–as a reporter, journalist and wine writer–are the insights I get into human character from my job.
The essence of reporting is communication. A reporter doesn’t make stuff up. We depend on people telling us things, which we then write about to report to the people who read us. It’s a three-way conversation: source to reporter to reader. But, of course, the magic can only happen if the source talks to the reporter, and then, the information is only worthwhile to pass on if it’s genuine.
I should maybe come up with different words than “source” and “reporter” because that makes it sound like Deep Throat in the parking garage at night, leaking secrets off the record to an investigative journalist. That’s part of reporting, but it’s not really what wine writers do. We have conversations–with winemakers, grapegrowers, merchants, sommeliers and others in the industry–which we learn from, and then share the fruits of our knowledge with our readers, who presumably are hungry for more education.
Richard Sanford is, as Grew Brewer said, one of the politest, most respectful and helpful people in the industry. For a reporter like me, he’s a godsend. Fortunately, the wine industry is filled with such people. Well, Richard is a cut above most everyone. But in general, wine people are good communicators.
The reason this is important for consumers is because knowledge and information are vital aspects of wine appreciation. Wine is different from bread, soup or cereal. We may eat and enjoy those things, but we don’t care much about where they came from, or who made them. We don’t meet in groups to discuss the intricacies of cereal, nor do we buy books on soup. (I’m not talking about cookbooks, obviously.)
For this knowledge and information to be passed along, it’s necessary for knowledgeable people to share what they know with the public, through the medium of the reporter. A man like Richard Sanford knows so much that he could spend the rest of his life communicating it and still have oodles of information left over. And Richard is happy to communicate, in his own quiet, unassuming way. This is what Greg Brewer sees in him: Richard’s lack of pretense. If anyone in the industry has a right to “Don’t you know who I am?”, it’s Richard. But you’ll never get that from him.
Unfortunately, not everyone in the industry is like that. There are some people–I won’t name names now, although I’m tempted to, and one of these days, I will–some people in this industry who couldn’t be bothered. They’re too puffed up with their own self-importance. (I’m thinking of one such right now, who happens to live in Napa Valley.) They’re successful, which merits respect, but they’ve let their success go to their heads. They may fancy themselves a part of the wine community, but they’re really not. They’ve cut themselves off from the true community, and walled themselves into a tight little clique that reflects back only what they want to see and hear.
The wine community, happily, is so much bigger than that. It’s a place where people from every walk of life, with every kind of job, are united in one thing: the love of wine. It’s a place where people return phone calls and texts and emails, and drink and eat together, and have conversations, and pass knowledge back and forth, and laugh. Richard Sanford understands that and expresses it in everything he does. He has character. I wish everybody in the industry did.