I do not make this stuff up, people. “Hormel is positioning Spam in China” to sell as “a cult brand…a premium product.”
Hmm. The perfect pairing, I would think, is Lafite, mixed with Coca Cola.
* * *
My home town of Oaksterdam had our wonderful annual Urban Wine Experience on Saturday down at Jack London Square, on the Estuary. It was the best one yet, with 21 wineries participating, and practically as many restaurants. All that for $40. I’m happy when Oakland has something good to talk about, instead of all the crap the media always jumps on.
* * *
Isn’t it time California flat-out legalized marijuana?
We’ve already legalized it for medical reasons. Now, since so many people smoke it anyway, and it’s not particularly a health risk, let’s just go ahead and decriminalize it. Our jails are bursting at the seams, last May the U.S. Supreme Court ordered the state to decrease the inmate population, and the most obvious way to to that is to stop busting people for possessing pot. This new measure trying to get onto the ballot would not only legalize pot, it would tax it, which sure would help with California’s budget deficit. I can’t imagine why anyone in their right mind would object to treating marijuana exactly the same way we treat alcohol.
* * *
I had mixed feelings on learning that the Seghesios have sold their family winery. I’ve followed them for a long time. As a matter of fact, Pete, Jr., was a big part of my first book, A Wine Journey along the Russian River, and his cousin, Ted, had a whole chapter in my second book, New Classic Winemakers of California. Great wines, great people, a noble family legacy. In the Press Democrat interview, Pete, Jr. sounds relieved to no longer have the burden of shouldering all that responsibility (he now “just works” there; Crimson Wine Group will run the place). But I have to believe there’s some Kübler-Rossian stages of grief going on. I wish that life was fair, and that a wonderful family winery like Seghesio could just go on an on, always getting stronger, and rewarding the stakeholders. But life isn’t fair. Pete, Jr. hit the nail on the head when he spoke of “brands stuck in the middle [that]…have large challenges.” Seghesio wasn’t big enough to command the attention of distributors, and wasn’t small enough to be a cult little niche player. All they were was a great mid-sized winery putting out some of the best Zinfandels in California. I hope and assume Crimson, which has been assembling quite an impressive little portfolio since its founding about 4 years ago, realizes what a treasure it has in Seghesio, and will invest whatever’s necessary to keep it at the top.