My blog’s numbers
Every once in a while I check my blog’s vital statistics, to see if I’m still alive. You can drill way down into the numbers, which reveal some surprising things.
Not surprisingly, most of the people who read my blog are from the U.S. In second place–which I wouldn’t have guessed–is China, and the numbers from there are staggeringly high. This past week, China surged to one-half my page views from the U.S., a number never before reached, and also accounted for nearly 40% of all visits. I don’t know what that means, except that interest in wine is exploding across China, and there must be a lot of English-speaking (or reading) wine lovers there. Either that, or they’re translating steveheimoff.com into Mandarin.
After China, my blog’s biggest readership comes from Sweden (!!), the Russian Federation (my ancestral homeland), Ukraine, the United Kingdom and Brazil.
The major cities where I’m read, in descending order, are San Francisco, Seattle, Sunnyvale, Sausalito, Stockholm (what’s with all the s’s?), New York, Moscow. The Chinese cities include Beijing, Shanghai, Hebei, Guangzhou and Nanning. Guangzhou is a “world” or “global” city, a center of world commerce. Nanning is a big, industrialized city in the south, while Hebei is adjacent to Beijing in the northeast and one of China’s most rapidly growing areas. I think these industrialized coastal cities are where China’s wine action is.
As for browsers, most people find their way here through Internet Explorer, followed by Firefox, Opera, Google Chrome, Safari and Netscape. Konquerer also shows up on the top ten list; I never heard of it, but Wikipedia says it’s “an international free software community producing an integrated set of cross-platform applications.”
I average 4,000-6,000 visitors a day, of which about 1/4 are uniques. People spend a little more than a minute or two reading my posts, which seems about right, given that they’re seldom more than 600 words, and it shouldn’t take much more than that to read through. I searched for the longest average daily visit length over the last year and it was 282 seconds, on 7/24/10. That was a Saturday, so it must have been for the previous day’s post, which was a Top 10 Wines of the Week. I don’t know why readers would linger over a Top 10 posting, but they do.
The biggest readership I’ve had all year was on Feb. 3 last, when 7,245 people visited, 3,901 of whom were uniques. The post that day was on Boz Scaggs and his winery on Mount Veeder. I guess it was a celebrity-type thing. It got 19 comments, not bad for steveheimoff.com, although nowhere near a record. The topics that drive comments are the controversial ones, like the 100 point system, blogging vs. print, blind vs. open tasting, and anything that is perceived as me going after Parker or Laube. (Well, we don’t have Parker to kick around anymore, do we? But we’ll soon have A. Galloni!) Incidentally, my readership has gone up every month since I started this thing, in May of 2008, and it looks like it will again this June. At some point, I would think it has to level off, but not yet.
By far the majority of my readers access the blog through a bookmark. After that, Yahoo and Google account for a sizable number, undoubtedly through searches, with Wine Business Online driving nearly as many eyeballs as Google. But you don’t have to just search for my name to find me. Bizarrely, the number one search term that comes up with my blog is “David and Goliath”! A year ago, I had a post called “When David Slew Goliath,” and apparently, anybody anywhere who searches for that term is going to have their search engine produce my blog. True, it might be the 106,645th hit on the list, but it will still pop up. (At least, that’s how I think it works.) However, the major key words that find my blog are, in order, wine, heimoff, goliath, david, steve, chihuly and california. (“Chihuly” is because I once mentioned the famous glass artist.)
Anyway, none of this means much, but it’s fun.