Comments on: The tipping point for wine blog advertising is NOT EVEN CLOSE http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/ A blog about the world of wine Thu, 09 Feb 2012 05:14:27 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Randy http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/comment-page-1/#comment-59648 Randy Fri, 16 Jul 2010 16:04:01 +0000 http://www.steveheimoff.com/?p=5313#comment-59648 Sir Charlie, The marketing solution I offered was one where the wine blogger had tasted my sauce, liked it and wrote about it... What's so wrong with that? You seem to be confused between the home blogger who loves wine and the guy who gives some rating and then sends me a packet of advertising material they want me to pay for. Sounds familiar? The difference you ask? One guy is doing it because he loves it (and should get paid out) and the other is a corporate lackey pumping out silly scores. If the guy online began placing my vino in some scoring system, then forget it! I'm not interested. Charlie, you represent the old model of wine marketing and you shouldn't forget it. The wine bloggers probably have more love than dollars in their eyes anyways. They will help us small guys in the future. Sir Charlie,

The marketing solution I offered was one where the wine blogger had tasted my sauce, liked it and wrote about it… What’s so wrong with that? You seem to be confused between the home blogger who loves wine and the guy who gives some rating and then sends me a packet of advertising material they want me to pay for. Sounds familiar? The difference you ask?

One guy is doing it because he loves it (and should get paid out) and the other is a corporate lackey pumping out silly scores. If the guy online began placing my vino in some scoring system, then forget it! I’m not interested.

Charlie, you represent the old model of wine marketing and you shouldn’t forget it. The wine bloggers probably have more love than dollars in their eyes anyways. They will help us small guys in the future.

]]> By: Wine Industry Talk Radio for the Social Media and Internet Generation « Wine Biz Radio http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/comment-page-1/#comment-35925 Wine Industry Talk Radio for the Social Media and Internet Generation « Wine Biz Radio Sat, 13 Mar 2010 00:27:03 +0000 http://www.steveheimoff.com/?p=5313#comment-35925 [...] Apparently, I got Steve Heimoff’s dander up. [...] [...] Apparently, I got Steve Heimoff’s dander up. [...]

]]> By: steve http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/comment-page-1/#comment-35751 steve Thu, 11 Mar 2010 15:33:03 +0000 http://www.steveheimoff.com/?p=5313#comment-35751 Dear Fabio, please read my blog today, where I address these issues. Dear Fabio, please read my blog today, where I address these issues.

]]> By: fabio http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/comment-page-1/#comment-35690 fabio Thu, 11 Mar 2010 10:08:25 +0000 http://www.steveheimoff.com/?p=5313#comment-35690 Steve, a lot of comments before mine I can't read for time problems. I pass to say my opinion. It's true: wine blogs will never get consistency ads. But, the fact is that if a winery want to invest on internet (and it has to invest if it wants to get visibility in the future) it has to invest on social media and not on ads. What generets more leads are blogs, facebook, twitter, not adverting on a wine blog. So, it's better for a winery to start blogging itself, to enter the wine conversation. Ergo: wine blog will never get to much ads ... but just to pay the hosting service ... Steve, a lot of comments before mine I can’t read for time problems. I pass to say my opinion. It’s true: wine blogs will never get consistency ads. But, the fact is that if a winery want to invest on internet (and it has to invest if it wants to get visibility in the future) it has to invest on social media and not on ads. What generets more leads are blogs, facebook, twitter, not adverting on a wine blog. So, it’s better for a winery to start blogging itself, to enter the wine conversation. Ergo: wine blog will never get to much ads … but just to pay the hosting service …

]]> By: CharlieOlken http://www.steveheimoff.com/index.php/2010/02/19/the-tipping-point-for-wine-blog-advertising-is-not-even-close/comment-page-1/#comment-33360 CharlieOlken Mon, 22 Feb 2010 22:22:16 +0000 http://www.steveheimoff.com/?p=5313#comment-33360 Perhaps it was the initials, AA, that drove people away from Appellation America. What wine drinker would rush to join AA? Perhaps it was the initials, AA, that drove people away from Appellation America. What wine drinker would rush to join AA?

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