Comments on: A thoughtful visit to the far Marin coast

By: steve

steve — Wed, 13 Jan 2010 16:26:58 +0000

Oops, I mean the below post entitled “Understanding Twitter as a Wine Marketing Tool”

By: steve

steve — Wed, 13 Jan 2010 16:23:27 +0000

Readers, this above post is from Jo Diaz’s blog. I highly recommend you read it.

By: Understanding Twitter As a Wine Marketing Tool

Understanding Twitter As a Wine Marketing Tool — Wed, 13 Jan 2010 16:13:22 +0000

[...] This event included Hardy Wallace of Dirty South Wine and Murphy Goode’s Very Goode Job fame, wine writer Steve Heimoff, and my marketing partner Jose Diaz. Hardy, Jose, and I all are in the wine marketing business, so we all completely understood the immense opportunity that we had with this wine making legend. For Sean, it was probably his first physical, virtual visit. For Steve, it was his first time seeing me mixing business with pleasure. He blogged about the experience after the fact (A Thoughtful Visit to the Far Marin Coast). [...]

By: Jo Diaz

Jo Diaz — Mon, 11 Jan 2010 21:18:51 +0000

Final, final… re: “And Jo invited me, I suppose, because some creative part of her thought it would be a hoot to have me round out the menagerie.”

This is always the case for me. Steve is just one of my Merry Prankster, and no party is complete without him.

Also, I completely understand his non-need for social media with Twitter… No complaint, there.

When I read Pete’s assessment, however, I saw red…. I have to admit.

He wrote: “I use and like Twitter, but using it while you’re visiting with other people? That’s just wrong on so many levels. It’s rude to the people you’re with, particularly your host … it assumes the outside is eagerly panting for your thoughts … it diminishes your ability to truly engage and have real, deep experiences …”

Unbeknownst to him, I was part of the host of this event… Having hired a car for us all, so we could enjoy responsibly, having purchased and prepared all of the food, having made all the phone and Email arrangements, I could do as I please, including the broadcasting of this event.

It’s not Pete’s fault, though, because he’s not a proclaimed publicist, and didn’t/doesn’t know the hours that it takes to set up this kind of appointment, and then execute.

He missed – because he’s never done my job – “The trip had been arranged by Jo. She doesn’t represent Sean Thackrey wines.”

There are those hours (pre, during, and post) that are non-billable.

This was a $2500-$3000 value – if a client had paid me for my services… That’s where the red comes in, punny as that is.

So, either walk in my shoes, or judge not, those who comment with no understanding, because I WILL defend myself against statements based on unknowing.

By: Jo Diaz

Jo Diaz — Mon, 11 Jan 2010 20:02:55 +0000

And… oh yes… We hired a car to do this (Diaz Communications). Look into that pricing for a 10 hours day, and think about how much was given away to hang out with awesome people, just because.

I’m not seeing rude in any stretch of the imagination. (I think I took Sirius offense to the so stated.)

;^)