Marin Institute issues another lie, this one even more ridiculous than usual
Why anyone would take seriously anything the Marin Institute says about wine is beyond me, especially when they pretend to be friends of the small wineries they’ve tried for years to destroy.
We are talking major chutzpah here when this neoprophibitionist group, which has tried to stifle if not strangle the wine industry, comes out crying crocodile tears for family winemakers whom they say they’re trying to protect from the “global alcohol giants” they accuse of driving “the Family Winery” out of business. They issued a press release the other day just before picketing the Wine Institute, which they said should be renamed “the ‘Big Alcohol Institute’.” (Incidentally, no one came to their little demonstration except for a clutch of cold MI members who shivered for about 15 minutes, then called it a day. Evidently, Marin Institute’s call for a big protest, issued on their PR Newswire press release, was a complete failure.)
Cold, lonely Marin Institute members picketing on Market Street
Far from being concerned about little wineries, this is the organization whose web site says its “vision” is “communities free of the alcohol industry’s negative influence and an alcohol industry that does not harm the public’s health.” It has tried (unsuccessfully) to ban wine and other alcoholic beverage advertising, even on the Super Bowl telecast, to raise excise taxes on alcohol (also unsuccessfully), and — most spectacularly unsuccessfully — to cause laws to be passed prohibiting families from serving their children wine within their own homes for religious, cultural or simple celebratory reasons, as if millennia of giving kids a teaspoon of wine in a glass of water has harmed Italians, French, Portuguese, Jews, Greeks, Germans and others whose roots in wine go back to Biblical times.
And this is the group that now has the gall to claim “Big Alcohol…exploits California wine imagery” by fostering “the industry-spun myth of family-grown wine from Napa and Sonoma” while in reality being dominated by “Diageo, Constellation Brands, and Brown-Forman” who “call the shots” while the little wineries, ostensibly their pawns, roll over to be plundered and ravaged.
Let’s get the facts straight. Most California wineries are small and family-owned. At the Wine Institute, each winery gets precisely one vote, regardless of size or affiliation. According to Wine Institute, of 3,000 wineries in California, half produce 5,000 cases or less. This hardly suggests an inordinate dominance by corporate entities, much less a malicious plot by them to rule the little guys. In response to Marin Institute’s charges, Wine Institute issued a statement that said, in part: “Marin Institute’s attempt to portray Wine Institute and its 900+ winery members, the overwhelming majority of which are small, family-owned businesses, as serving interests other than those of California wine is incorrect…Wine Institute and its members support the responsible consumption of wine in moderation in keeping with the advice of the U.S. Dietary Guidelines for Americans. The vast majority of wine consumers enjoy wine responsibly with meals and should not be penalized for the societal problem of alcohol abuse.”
Are there problems of little wineries competing against big ones? Certainly, especially on the distribution side. But no one should believe for a second that Marin Institute gives a damn about little wineries or the families who run them. Marin Institute’s agenda is the same as it always was: to cripple the industry the way Prohibition did.