Comments on: The PR pro, the winemaker and the wine writer: 3 takes on social media http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/ A blog about the world of wine Thu, 09 Feb 2012 05:14:27 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Harvey Hostler http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/comment-page-1/#comment-71845 Harvey Hostler Mon, 30 Aug 2010 14:22:27 +0000 http://www.steveheimoff.com/?p=4641#comment-71845 Sigh, I am just addicted to twitter fans presently. They truthfully tend not to do very much for me personally, but yet it just simply offers me a pleased sensation inside realizing that persons are in fact, well perhaps looking at what I write about. Sigh, I am just addicted to twitter fans presently. They truthfully tend not to do very much for me personally, but yet it just simply offers me a pleased sensation inside realizing that persons are in fact, well perhaps looking at what I write about.

]]> By: Joanie Hudson http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/comment-page-1/#comment-23285 Joanie Hudson Wed, 09 Dec 2009 00:10:24 +0000 http://www.steveheimoff.com/?p=4641#comment-23285 From a supplier / winery perspective, this class was incredibly educational. Particularly to be able to get the three different perspectives on social media. I started blogging on our websites (Santa Barbara Winery & Lafond Winery) about two years ago, and it has been a great way for me to post articles that are interesting, announce winery events, suggest good wines for holidays, etc. I am limited by what I talk about because it is our business website, and should focus on that. I recently started tweeting as well, and although I have to remind myself to do it, it is a great tool to communicate with your 'followers.' My email signature has one line that shows how to become a follower on twitter if interested, which has been a great way to build up followers. My blog and Twitter do not have any measureable way to determine their 'success,' but building the brand through social media is an interesting avenue that we will all be exploring in the wine business for years to come. I did try to tweet through some of the class! Thank you Steve, Rusty, Jo, and Josh. Santa Barbara Winery / Lafond Winery & Vineyards From a supplier / winery perspective, this class was incredibly educational. Particularly to be able to get the three different perspectives on social media. I started blogging on our websites (Santa Barbara Winery & Lafond Winery) about two years ago, and it has been a great way for me to post articles that are interesting, announce winery events, suggest good wines for holidays, etc. I am limited by what I talk about because it is our business website, and should focus on that. I recently started tweeting as well, and although I have to remind myself to do it, it is a great tool to communicate with your ‘followers.’ My email signature has one line that shows how to become a follower on twitter if interested, which has been a great way to build up followers. My blog and Twitter do not have any measureable way to determine their ‘success,’ but building the brand through social media is an interesting avenue that we will all be exploring in the wine business for years to come.

I did try to tweet through some of the class! Thank you Steve, Rusty, Jo, and Josh.

Santa Barbara Winery / Lafond Winery & Vineyards

]]> By: Jason Haas http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/comment-page-1/#comment-23279 Jason Haas Tue, 08 Dec 2009 22:44:00 +0000 http://www.steveheimoff.com/?p=4641#comment-23279 Really interesting discussion... I was involved in a similar one down here in Paso Robles a month or so ago. I am incredibly impressed with Josh's sales results (though, given that he's yet to actually sell any wine, it may be sales potential rather than sales results). My own experience is that social media is great for creating loyalty, and fostering a feeling of connectedness between us and our customers, but that it is not a great way to sell wine. That is still done in the traditional ways: at a tasting room, at a restaurant or a wine shop, or through direct outreach through email. I wrote up a piece a few weeks back which summarize my thoughts on exactly this on our blog: http://tablascreek.typepad.com/tablas/2009/11/does-social-media-sell-wine.html Thanks for sharing your thoughts, Steve. Really interesting discussion… I was involved in a similar one down here in Paso Robles a month or so ago. I am incredibly impressed with Josh’s sales results (though, given that he’s yet to actually sell any wine, it may be sales potential rather than sales results). My own experience is that social media is great for creating loyalty, and fostering a feeling of connectedness between us and our customers, but that it is not a great way to sell wine. That is still done in the traditional ways: at a tasting room, at a restaurant or a wine shop, or through direct outreach through email.

I wrote up a piece a few weeks back which summarize my thoughts on exactly this on our blog: http://tablascreek.typepad.com/tablas/2009/11/does-social-media-sell-wine.html

Thanks for sharing your thoughts, Steve.

]]> By: Rusty Eddy http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/comment-page-1/#comment-23231 Rusty Eddy Tue, 08 Dec 2009 16:10:27 +0000 http://www.steveheimoff.com/?p=4641#comment-23231 Great stuff. In the 13 years I've taught this class, this is more discussion than I ever had in the class itself. Tom's suggestion about the panel is well taken: someone from the trade who is active on Facebook and Twitter would have been a great addition. I think the bottom line is that social media is another tool that we have to build our brands and disseminate our messages. It's not the magic bullet, nor will it ever replace the need to build good relationships and write a good paragraph (well, okay, at least a good subject line or 140 character tweet). But as an aging PR guy, it's clear to me that I'd better keep up, or at least be on the train. Great stuff. In the 13 years I’ve taught this class, this is more discussion than I ever had in the class itself. Tom’s suggestion about the panel is well taken: someone from the trade who is active on Facebook and Twitter would have been a great addition.

I think the bottom line is that social media is another tool that we have to build our brands and disseminate our messages. It’s not the magic bullet, nor will it ever replace the need to build good relationships and write a good paragraph (well, okay, at least a good subject line or 140 character tweet). But as an aging PR guy, it’s clear to me that I’d better keep up, or at least be on the train.

]]> By: Ron McFarland http://www.steveheimoff.com/index.php/2009/12/07/the-pr-pro-the-winemaker-and-the-wine-writer-3-takes-on-social-media/comment-page-1/#comment-23228 Ron McFarland Tue, 08 Dec 2009 15:26:05 +0000 http://www.steveheimoff.com/?p=4641#comment-23228 Here's another take on Josh's 1700 case sale via social media. 1700 cases = 20,400 bottles. Safe to assume each bottle was enjoyed by at least two people, which creates 40,800 user experiences. All are an opportunity to further share the joy with friends and create the potential to expand and repeat the sales cycle. I think of it as seeds in the ground to nurture. Here’s another take on Josh’s 1700 case sale via social media.

1700 cases = 20,400 bottles. Safe to assume each bottle was enjoyed by at least two people, which creates 40,800 user experiences. All are an opportunity to further share the joy with friends and create the potential to expand and repeat the sales cycle.

I think of it as seeds in the ground to nurture.

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