Comments on: Lively “Hip and Trendy Marketing” session marks first Wine Institute-CAWG event

By: Brett Krausse

Brett Krausse — Sat, 21 Nov 2009 05:17:00 +0000

Thanks for the help Phil and Don. My last question is; if a winery is giving 20% off to the wineclub member, what is the discount given to the small or medium wholesaler?

By: steve

steve — Fri, 20 Nov 2009 19:22:20 +0000

Charlotte, winebusiness.com covered it. I’ve talked to the Wine Institute people and believe they will continue this and will learn how to make it better.

By: Charlotte King

Charlotte King — Fri, 20 Nov 2009 19:15:43 +0000

Hi Steve,
I heard about this gathering and I thought the subject matter was great, despite the amount of content that was shared or established, the fact that these topics are now being addressed by more “recognized” authorities like the CWGA and the wine institute is a big deal. It begins legitimizing content social media adds to communications. Maybe next time it will be a larger more comprehensive conference, vs. just a dabbling in controversy? Either way thanks for covering it, I don’t think anyone else even wrote about it.

By: Phil

Phil — Fri, 20 Nov 2009 18:21:38 +0000

Brett.

Generally speaking direct sales have more margin than your sales through wholesale channels but the operating costs of managing each channel can vary drastically depending on the wineries structure. That said for most wineries it is hard to separate the two. Some survive solely on direct sales or solely on wholesale distribution but for most wineries it is a blend of the two as each supports the other.

By: Brett Krausse

Brett Krausse — Fri, 20 Nov 2009 17:12:54 +0000

Thanks for the help Don. This is very valuable information for me as I continue to grow my local wine industry newspaper.
-So far I beleive that driving wine club memberships is the most profitable way for a winery to advertise with me. Also, feedback has told me that increasing tasting room visits is the most effective way to increase wine club memberships.