Comments on: Scorn, cynicism mark 7-Eleven wine debut

By: coffee for less

coffee for less — Fri, 20 Nov 2009 18:28:05 +0000

I usually just go to Dunkin Donuts for my coffee. After reading this I think I’ll take your advice and try some new things.

By: Fred Swan

Fred Swan — Thu, 12 Nov 2009 21:13:11 +0000

I am one of those who is unexcited by the prospect of 7-Eleven “getting into the wine business.” I made a vaguely snark tweet to that effect. However, my opinions on this have nothing to do with taking a shot at the customers of 7-Eleven stores. I suspect many of the comments from others do not either.

The issue is not the customers, it’s the store. Nearly every American has shopped at 7-Eleven at least a few times. Some of us have probably been frequent customers at one time or another. And there’s nothing wrong with that if what one needs is what they offer: convenience, particularly of the grab-and-drive variety.

7-Eleven doesn’t focus on quality, local items or even, for the most part, value. And, when it comes to beverages, their focus is on massive servings of highly-sugared, processed drinks. And Slurpees. If they bring the same approach to wine, their offerings will not add any unique value to the market for inexpensive wines.

By: Marc Kauffman, CSW

Marc Kauffman, CSW — Thu, 12 Nov 2009 18:15:31 +0000

The only thing 7-11 missed is that the wine should be in plastic bottles.

By: Sherman

Sherman — Thu, 12 Nov 2009 06:10:10 +0000

While I will reserve judgment on the wines until I taste them (come on, the curiosity factor for $4!), but the one point in the press release that did get me to to laugh out loud was that while these would be “limited edition” wines, they would be carried in all *15,000* of the company’s outlets.

OK, minimum 1 case of each flavor x 15,000 outlets — hmmm, follow the money? Yep, it’s all about the “bidness” –

By: tom merle

tom merle — Wed, 11 Nov 2009 02:22:35 +0000

Todd,

I think you ARE aiming your barbs at Seven-11 customers, since they can readily drink a wine you consider unpalatable. Why aim them at 7-ll which is offering an affordable product in accord with its other merchandise. IMHO, you are putting far too much emphasis on a few offerings like slurpees, when the store offers all sorts of brand items. They are really just mini grocery stores with price ceilings. They know their customers won’t pay $20 for wine; so they find some mass produced vino in the beer price range.

Steve’s wine tasting group rates $200 Napa Valley wines; I think I’ll ask my group to evaluate a wine grown near the roads to Yosemite.