Comments on: The Blob: Will the wine industry co-opt social media for its own purposes?

By: steve

steve — Tue, 06 Oct 2009 23:56:43 +0000

I don’t see bloggers buying wine, any more than I see traditional wine writers buying wine. Can’t afford to. Seems like FTC is going to have to deal with that reality.

By: Julie Brosterman

Julie Brosterman — Tue, 06 Oct 2009 23:39:40 +0000

It will be interesting light of the new FDC clarifications (and I use that term loosely) about truth in advertising also including bloggers where this will all shake out.

PR firms are paid to send bloggers free samples of wine so that they will write about them.

Social media hires are paid to write about anything and everything that will bring attention to the winery (or other business) and engage us, draw the consumer into a conversation that makes them want to buy the wine (or other type of product).

I guess the question before us now is Who Will Help the Wineries Sell More Wine? and will we see bloggers buying wine to write about to keep their voice more genuine.

I love good mysteries….

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By: wine lover

wine lover — Fri, 14 Aug 2009 20:09:50 +0000

I think it would be nice when wine writers stop referring to all marketers and PR people as “the machine” or now The Blob. A great deal of us are just passionate about wine and are trying to help the winemakers tell their stories.

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