Generational sniping? I don’t think so
Yesterday I wrote about gender. Today, it’s generations. (Why am I thinking in such weighty terms lately?) It happened when I read this Q&A in the Santa Rosa Press-Democrat, by one of their writers, Peg Melnik. It started out with her profiling a real, 23-year old Millennial and asking the question, “How can wine country court them [Millennials]?”
Good enough question to draw me in. Usually, if the first sentence of an article or blog don’t grab me, I move on.
A couple things struck me about the Millennial, whose name is Matt. First, he doesn’t want to be condescended to by writers, critics, merchants, tasting room personnel, or anybody else. Here’s a great quote from him: “If a winery wants to target Millennials, it should be accepting of how we demand quality, image, and history, but we like to think for ourselves.” All Matt asks is for industry folks to be respectful of where he’s coming from, not treat him like an idiot because he may not know as much as a Boomer. And “The winery should know that we network and market through each other and a warm smile and a memorable experience in a tasting room can go a very long way.”
That’s great stuff. Then Melnik concludes the Q&A by asking Matt “about the generational sniping from the Baby Boomers who think some of the Millennials drink wine with too much gusto. What’s the best way to bridge this generation gap?” That’s when my jaw dropped.
snipe [verb] to shoot from a hidden position, as at individuals of an enemy force; to direct an attack [at someone] in a sly or underhanded way
Have I missed something? I haven’t heard anything about sniping Boomers throwing underhanded stink bombs at Millennials. If anything (speaking on behalf of Boomers), we think it’s fantastic that people Matt’s age are getting interested in wine. When Melnik asks her readers, “Is there any more generational sniping going on?” I hope they tell her, loud and clear, “No! There isn’t. And stop trying to stir up trouble.”
I don’t know, was last summer’s Rockaway dustup an example of “sniping”? To the extent any criticism was expressed from my direction, it was concerning questions about journalism, P.R. ethics and full disclosure. I don’t think it was a generation gap thing. And it sure had nothing to do with anyone enjoying wine too much.
I did think that, when the magazine WineX came out about 10 years ago (could have been longer), I was discountful of it, as were most other people I knew, because I thought it condescended to young people, as if they had to throw in sexual or cultural terms of reference instead of just being smart. But that wasn’t a snipe at young people, it was my disgust with a magazine that pandered to some bizarre perception of them.
One of the best things that’s happened to America is that we’ve become a wine-drinking country. My generation led the way, simply because we were born earlier than Gen Y and Millennials. Now, people over 21 are turning to wine in droves (and we have a wine-loving couple in the White House, Yay!). I’ll lift a glass to that, and welcome Matt and his Millennial friends to the club.