Russian River Valley Winegrowers to Gallo: Fuhgeddaboudit!!
A bare majority of the voting members of the Russian River Valley Winegrowers (RRVW) trade association cast ballots last week to oppose Gallo’s proposed expansion of the Russian River Valley AVA, but the vote was far from unanimous, and fewer than one-third of the membership even bothered to vote. (I blogged on proposed expansion on Nov. 20).
A Dec. 10 letter reporting the results, sent by the RRVW to the Tax and Trade Bureau, reveals that, of the RRVW’s 380 members, only 114 actually voted. Of those who voted, 71 were against the expansion, 18 in favor, and 25 cast a “neutral/withhold” vote.
That’s not exactly a ringing condemnation of Gallo’s proposal, although it is technically true, as a RRVW press release stated, that “Members of the Russian River Valley Winegrowers voted Tuesday to join the Russian River Boundary Integrity Coalition in opposition to a proposed expansion of the famous AVA.” That press release also called into question Gallo’s contention that the proposed expansion area, which is within the Petaluma Gap, has a climate similar to that of the current Russian River Valley AVA. “[T]he area in question was part of the ‘Petaluma Chicken Belt’ because it was really too cold to grow the prunes and apples that were the foundation of the area now known as the Russian River AVA,” it says.
A spokesperson for the RRVW, Paige Poulos, said the organization has no problem with a Petaluma Gap appellation. There is a Petaluma Gap Winegrowers Alliance, but there’s no sign that anyone has begun the lengthy and expensive process of applying for a new AVA to the TTB. The leading AVA drafter in Northern California, Patrick Shabram, told me, “As far as I know, a petition has never been submitted to make it an AVA.”
Whatever the TTB ultimately decides concerning the Russian River Valley expansion, an appeal is likely, given the vehemence on both sides. An appeal has to go through complex TTB levels, each of which has long (45-90 days) time periods. Ultimately, a plea for appeal can be brought before the Federal courts, but only after the applicant has exhausted all TTB avenues.
CORRECTION: The spokesperson for the Russian River Valley Winegrowers is Chris Donatiello, not Paige Poulos. I regret any inconvenience caused.