Comments on: Beyond blogging: Twisted Oak explores the possibilities of social media

By: Catavino Internet Marketing - Stories from around the web for December 5th through December 10th

Mon, 15 Dec 2008 10:45:12 +0000

[...] · Beyond blogging: Twisted Oak explores the possibilities of social mediaSTEVE HEIMOFF| WINE BLOG [...]

By: Janik

Janik — Fri, 12 Dec 2008 11:30:08 +0000

A very interesting topic. I agree this is the way to go in modern marketing. Blogs and online cellar managing tools are becoming and more and more important in terms of gathering information on a specific wine. As a consumer I can easily do without a subscription to a wine magazine and still get most of the information on the internet. It might involve a little more work, but its free.

Social media platforms on the internet are probably just the next step. That´s where wine producers can reach a lot of people to promote but also answer questions and discuss. That raises interest, awareness and can ultimately lead to higher sales. But most wineries are probably not ready for this from of advertising. Probably a lot more so in Europe.

By: Dr. Horowitz

Dr. Horowitz — Tue, 09 Dec 2008 17:31:05 +0000

Interesting!

I think that the Internet (social media, etc.) will make wineries/brands more transparent and increase the speed at which new wineries/brands that have a soul (like Twisted Oak) rise, and old wineries/brands (like the brands that had a soul in the past but are now just part of a portfolio) decline. That’s not to say that old brands can’t be revived, it’s just that it’s not like the days of yore where a tasting room and some ads in wine magazines did the trick…

By: Roberta Murphy

Roberta Murphy — Tue, 09 Dec 2008 16:45:53 +0000

Steve:

Tip of the top hat for a timely story. I hope to link to it in a couple of places this week.

Micro-blogging on places like Twitter allows for connections that might not be possible through traditional blogging–and can bring fresh readership to blogs. We are now starting to see blogs and business cards that provide links to personal Twitter accounts.

Can billboards be far behind?

PS: We tasted Twisted Oak’s Murgatroyd with Eve and her husband Greg a couple of weeks ago. It is one amazing wine!