Alcohol ads under attack — again
There seems to be a movement around the world to ban alcohol advertising. From Australia to France, from England to right here in the U.S.A., even the most inoffensive ads are under attack. In this country, at least 11 transit systems — including Los Angeles MTA and Golden Gate Transit — have banned alcohol ads. In France, cradle of gastonomy, the courts have affirmed the illegality of Internet wine advertising. In Australia, the NSW Health Minister again has demanded a total advertising ban on all alcoholic beverages.
Leading the charge against alcohol in this country is the Marin Institute, a San Rafael-based non-profit largely funded by the Buck Trust. The Institute’s attitude toward all things alcoholic is the opposite of a smiley face — a frowny face that never met a drink it didn’t hate. On their blog is a post that criticizes a bus booze ad from Marker’s Mark whiskey that reads “blue or red, Democrat or Republican, we’re all united in one party: The Cocktail Party.” I think it’s funny, but the Marin Institute says the ad “trivializes the election,” as if a little humor about politics is unpatriotic and bad. Paging Tina Fey!
Times are tough all over the world, and it seems like politicians — clueless when it comes to actually solving problems — are letting themselves off the hook for their ineffectualness by blaming alcohol, among other things, for the situation. This is a first step toward the Nanny State, a big government that “protects” its citizens by intervening in their personal lives and institutionalizes its own narrow interpretation of moral behavior. This is not only dangerous, it’s downright silly, because no form of prohibitionism ever has worked. A study of the relationship between restricting alcohol ads and alcohol consumption came to the following, unsurprising conclusion:
“The relationships between consumption and alcoholism rates for the U.S. and advertising regulations were very weak and not statistically significant. Subsequent to a restriction on beer advertising in Manitoba, beer consumption in that province rose at a similar rate as in a control province of Alberta. It is considered unlikely that restrictions on advertising will reduce consumption.”
America has far more serious problems than banning Marker’s Mark ads from buses on the Golden Gate Bridge.