Bay Vieux Briefs
Was “Sideways” alone responsible for Pinot’s triumph?
That’s been the conventional wisdom for years. Now, Decanter is reporting on a research paper out of Sonoma State University that crunched the numbers and determined that, yes, “The longstanding belief that the film Sideways sent Pinot Noir sales through the roof was confirmed today.”
Far be it from me to disagree with a team of academicians. But I’ve always been of the opinion that Pinot Noir was going to happen in America anyway, and all that Sideways did was to push the date up. Look at it in perspective. In the 1990s, California Pinot Noir already was looked upon by experts (writers, critics, some sommeliers, restaurateurs and collectors) with interest, even if the results were more often than not disappointing. By the early 2000s, Pinot had fully erupted in the consciousness of millions of wine lovers, as regions like Santa Ynez Valley (now Santa Rita Hills), Santa Lucia Highlands, Sonoma Coast and Anderson Valley joined the ranks of proven Pinot areas like Carneros and Russian River Valley. I wrote my first book, A Wine Journey along the Russian River, prior to Sideways, but in it I had an entire chapter on Pinot Noir and its glories. Pinot was on a sharp growth curve well before Sideways, and it was inevitable it would emerge as a serious rival to Cabernet Sauvignon as California’s top red wine.
Les French Sont Crazee
Earlier this week I wrote about those wacky French neoprohibitionists over at my Wine Enthusiast blog. I thought then that they couldn’t have come up with anything crazier than no more free wine tasting in France, but this morning comes news that they’ve outdone themselves. Decanter is reporting that “A court ruled that print stories on wine must contain health warnings—not wine ads, but journalism about wine.” Yes, you heard it right: print stories about wine must contain health warnings.
WE INTERRUPT THIS BLOG ON WINE TO ADVISE YOU OF THE FOLLOWING: IF YOU DRINK WINE, DO NOT OPERATE HEAVY FARM EQUIPMENT. DO NOT BUNGEE JUMP. RUNNING WITH SCISSORS IS NOT ADVISABLE AFTER CONSUMPTION OF MORE THAN ONE BOTTLE.
This just in:
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